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What Are the Factors That You Should Consider Before Making an Ad

Ian is a marketing strategist. How Covid-19 Pandemic has affected supply chain management.

An example of an airport flight advertisement

An example of an airport flight advertisement

Marketing and advertising strategies are drastically changing. This year alone, companies may spend more than $150 on social media adverts for the first time in the world. As companies continue spending money on adverts, we will look at what factors to consider before making an ad.

What are the factors to consider before marking an ad?

Below are ten factors;

The target audience

Before creating an ad, it is important to consider the target audience. Who is the ad for? What are their needs and wants? What will appeal to them?

Once the target audience is identified, it is important to consider what message the ad should convey. What is the purpose of the ad? What do you want the target audience to think, feel, or do after seeing the ad?

Finally, it is important to consider the medium through which the ad will be delivered. Will it be a television commercial, a radio spot, a print ad, or something else? Each medium has its strengths and weaknesses, so it is important to choose the one that best reaches the target audience and delivers the desired message.

How to find target audience

The purpose of the ad

The purpose of an ad is to sell a product or service. However, there are several factors to consider before marking an ad.

The first factor to consider is the target audience. Who is the ad aimed at? Is the target audience likely to be interested in the product or service?

The second factor to consider is the message of the ad. What is the ad trying to say? Is the message clear and concise?

The third factor to consider is the design of the ad. Is the ad visually appealing? Does it stand out from other ads?

The fourth factor to consider is the price of the product or service. Is the price reasonable? Is the product or service worth the price?

All of these factors should be considered before marking an ad. If all of the factors are positive, the ad will likely succeed.

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Facebook- the leading social media ad marketing platform

Facebook- the leading social media ad marketing platform

The budget

  • The budget is one of the most important factors to consider before placing an ad. If the budget is too low, the ad may not be seen by enough people to be effective. If the budget is too high, the ad may be seen by too many people and be less effective.
  • The budget will also affect the size and placement of the ad. A larger ad in a more prominent position will cost more than a smaller ad in a less visible position.
  • The budget will also affect the duration of the ad campaign. A longer campaign will cost more than a shorter campaign.
  • Finally, the budget may also affect the ad content. More expensive ads may include more graphics and animation, while cheaper ads may be more text-based.

The resources available

Four main resources should be considered before placing an advertisement: the target audience, the media outlet, the ad budget, and the message.

The target audience is the most important resource to consider. Who is the ad trying to reach? What are their demographics? What are their interests? Answering these questions will help determine where to place the ad to reach the right people.

The media outlet is the second resource to consider. What kind of media outlet will best reach the target audience? For example, if the target audience is young adults, placing an ad on a popular website or social media platform they use frequently would be a good choice.

The ad budget is the third resource to consider. How much money is available to spend on advertising? This will determine the size and placement of the ad. If the budget is limited, the ad must be placed in a smaller space or on a less popular website.

The ad message is the fourth resource to consider. What is the purpose of the ad? What is the call to action? The message should be clear and concise so that viewers know what they are supposed to do after seeing the ad.

The time frame

When deciding whether or not to mark an ad, the time frame is an important factor to consider. Depending on the product or service being advertised, the time frame in which the ad will run may be more or less important. For example, if an ad is for a limited-time-only sale, then running the ad for a shorter period may be more effective. On the other hand, if the product or service is more evergreen, a longer ad campaign may be more successful.

Additionally, the time frame in which the ad will run may also impact the budget. For example, a shorter ad campaign may be less expensive to run than a longer one. Therefore, if cost is a factor to consider, then the time frame of the ad may impact the decision to mark it.

Ultimately, the time frame is just one of many factors to consider before marking an ad. Other factors, such as the product or service being advertised, the budget, and the goals of the ad campaign, may also impact the decision.

Pay per click

Pay per click

Conclusion

There are many factors to consider before marking an ad. The most important factor is the target audience. The ad should be made to appeal to the target audience, and it should be clear who the target audience is. The ad should also be clear about what the product or service is and what it does. The ad should be easy to understand and not misleading. The ad should also be appropriate for the product or service being advertised.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2020 Ian Muiruri

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