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What Is Search Engine Optimization (SEO) - Part 2

Vikram Brahma is a Digitalpreneur, Author, Blogger, Writer, & YouTuber. He loves to write content & spend time working from home.

What is SEO - Part 2

What is SEO - Part 2


First of all, I want to thank you for reading my previous article. I am sure by reading another article by now you are more aware and comfortable about SEO. My idea of writing articles is to spread the right information about this topic.

I also want to confess that these are theoretical knowledge and there are many things which we need to do in practice. And we can become experts only if we do regular practice.

First, we need to have some degree of basic knowledge and this is what these articles are all about. In this article, we are going to learn about the second type of SEO and that is Off-page SEO. So, let’s begin.

What Is Off-Page SEO?

Now consider this situation, if two sites write the exact same kind of quality content, optimize their on-page SEO well and even load equally faster, which one will google rank? Well, it will be a tough call right? And since no site is a relative of Google, it cannot favour one over another.

This will be decided by looking at the “backlinks” or “mentions” of your website links on other sites. When we talk about Off-page SEO it essentially boils down to creating or getting backlinks from other authoritative sites. In simple words, anything you do outside your site to increase the brand value of your site in the eyes of Google/Bing/Yahoo etc is known as Off-page SEO.

How many times other bloggers or websites have recommended or “mentioned” about your articles or site on their pages? Backlinks are the most important part of off-page signals, followed by “social signals”, i.e. how many times users have shared your website or page on their social handles like Twitter, Facebook, Instagram, Pinterest or any other social sites.

The backlink is a huge area of study and implementation. It is probably the most important part of SEO to excel in order to rank in tough niches and gain a competitive edge. Now, in this article, we will completely dedicate how to build backlinks. I will keep it simple as much as possible.

After setting up your website, and doing On-page SEO then the next step is to think about backlinks. And remember the more authoritative backlinks you will have better your site will rank.

This means if your competitor is having backlinks from 100 irrelevant websites but you are getting only 15 backlinks from highly authoritative sites related to your niche then you will eventually rank higher.

Broadly speaking, websites get backlinks in three ways.

1. Naturally
This happens when other websites link to your articles, blogs, videos or content because they “like” them, or they appreciate it so they recommend it to their audience. It’s highly important to create content that’s unique and that solves real problems. It should be original and authentic. In simple words, be unique and original.

For a new site to create that kind of trust takes time and in initial stages, they need to actually go out and market their content on various platforms through guest posting, email outreach, forum discussions and so on. I am sure you might have shared some youtube videos links on Whatsapp with friends. That’s one example of a natural way of backlinks being created by someone.

2. Content Marketing
Simply said, it involves creating various types of content pieces (like infographics, ebooks, videos, concept images, guides etc.) that are so detailed, updated, fresh and amazing and reaching out to relevant blogs or authors who are writing in your industry to link to them.

For eg: If you write breaking news on a trending topic, and email all the authors writing on that topic saying here’s a tip for you - chances are they will link to your blog in one of the news pieces they do and you will score a high-quality backlink. There are several other such ways.

3. Backlink “Building”
Content marketing is easier said than done. If you have great writing or designing skills to produce a superb piece of content or infographics, or you have really unique ideas that people find “catchy”, you can get backlinks through content marketing.

But if you lack such skills, backlink “building” is the way to go. There are several ways to build backlinks. Now understand below information in the best way possible and they are real gems for building backlinks.

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Method #1 - Forums:
We will start from basic link building methods and move our way up. You can participate in forum discussions and answer relevant questions on topics surrounding your niche and naturally insert a link in the discussions. This is called forum link building and is quite effective to gain quality backlinks if done right.

Method #2 - Web 2.0s:
You can create free sites on blogger, WordPress, Tumblr etc and publish content around your targeted keywords. After it gets “indexed” on google, you can get a backlink.

If you give time to your web 2.0s, build some social signals, and add some good content, they can be effective sources of links in the initial phase of your SEO journey. You have to remember it takes time and that’s why many people stay away from doing quality SEO but the positive effects of SEO are for long terms.

Method #3 - Guest Posting:
This is a major way to get high-quality backlinks from blogs writing in your niche. Simply said, you need to approach sites similar to yours and offer them a quality piece of content in return for a link from somewhere in the same article (or guest post) to your site.

Method #4 - PBNs or Private Blog Networks:
SEOs do it all the time. They build their own network of blogs (using expired domains, or domains that have a history), add content and get links. Expired domains generally rank quicker and better than new domains, so you can get some traffic on your sites too if you add good content. But if you are a fresher I will not suggest you use this technique as you will get frustrated. But at least you should understand this.

Method #5 - Contextual Links Or Niche Edits:
In this, you basically approach the websites who are writing in your niche and ask them to “edit” their previous article (any good article that has some traffic) and insert your link in it naturally. Of Course, when you do it - you are not giving them any content, so they will ask for money.

Method #6 - Reversing Your Competitors:
Make a list of all the backlinks your top 10 competitors have and see which ones can you copy. To do this you might have to take the help of some SEO tool like Semrush or Ahrefs. And it will cost you money.

There are SEVERAL other methods to build backlinks, but if you master a few of them, you can rank. And most important all your backlinks should always come from:

1. A relevant site
2. A quality site (who is writing for its users)
3. A site with traffic

If you take care of these 3 points, you can shortlist between good and bad backlinks.


Now, I hope you have understood why sometimes taking SEO service will charge you more. You will not get a quick result through SEO. It takes lots of time and effort to do the right SEO. But if done properly you will eventually get ranked and will stay for long in that position. Remember, SEO is not a one day game, it’s a continuous process. Some keywords are naturally highly competitive and take lots of work to rank as you will be competing against high authoritative sites. And they will definitely have lots of advantage over your new sites.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Vikram Brahma


Vikram Brahma (author) from Assam, India on November 30, 2020:

Thank you, Liz, for your positive comments :)

Liz Westwood from UK on November 30, 2020:

After reading your articles I now know a little more about SEO.

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