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What Is Search Engine Optimization (SEO)? - Part 1

Vikram Brahma is a Digitalpreneur, Author, Blogger, Writer, & YouTuber. He loves to write content & spend time working from home.

What is SEO - Part 1

What is SEO - Part 1


Do you like building a website? Simply designing a website will not give you an edge over others. If you are an owner of a website or if you are a blogger you will definitely understand the importance of SEO.

In this article, I am going to remove all theoretical mysteries related to SEO in detail. So, if you have any questions related to this topic then read the complete article. I am sure after you will read this you will have better clarity about this topic. Remember these are theoretical knowledge and my take on SEO may be slightly different from other website owners. So, let’s begin.

What Is SEO?

You can call it SEO or search engine optimization. SEO in simple words means a way to rank your articles (not websites) at the top of the search engine results. When you type some keywords in Google, then you will notice some websites will rank better than others.

So, Google will show you those relevant articles which he thinks are best as per your search terms. When I say search engines, I am majorly talking about Google, Yahoo, and Bing for the time being.

Currently, Google is the biggest search engine in terms of user base and it has its own algorithm to search top positions for a specific query. Some digital marketers say Google checks almost 200 factors before deciding the top position for your search queries. Although Google has never disclosed all factors in any forum.

What Are Keywords?

Let’s understand this from a website owner's point of view. In simple words, keywords are specific terms for which he is looking to rank his articles. So, if I run a blog related to “how to make money online” then these specific words can be my keywords.

Higher the search volume of the keywords better your chances to rank higher if you have optimized your blog/website as per SEO techniques. So, there is a major relationship between SEO and article ranking. If you want to rank your website/blog organically then you must hire a good SEO agency or freelancer. Better learn from some mentors. In other words, SEO helps to get high quality, targeted leads for your online business organically.

Types Of Keywords

There are three types of keywords in SEO. These are primary (focus/main keywords), secondary (synonyms keywords) and latent semantic indexing (LSI) keywords.

Now, let’s understand them one by one. Suppose you want to optimize your article for keywords like “social media agency” then this keyword is your primary/main/focus keyword.

Now there are many people who may not use these exact keywords but want to search the same thing. So, if they type “social media company” or “social media marketing agency” then these keywords are synonyms of your main keywords and hence they are known as second keywords.

In the same way, LSI keywords are an extended part of your main keywords. For example, “social media agency in Delhi”, in this case, “in Delhi” is your LSI keyword. And many users search like this. I hope now you have understood types of keywords.

Many people differentiate keywords in another two types i.e primary keywords and long-tail keywords. For example, “best digital agency” is a primary keyword whereas “best digital agency in Delhi” is long-tail keywords. Usually, if keywords contain more than three words that are known as long-tail keywords.

How Does Google Rank An Article?

It is a known fact among SEO practitioners that Google checks over 200 parameters before deciding the ranking of any websites for any keywords. All these parameters can be divided into two main parts, i.e On-page and Off-page SEO. Now let’s try to understand them in some detail.

On-Page SEO

On-page SEO in simple words means whether your article is optimized as per the requirement of Google search algorithm or not. So, how does your article look? Does it contain search terms or not? Do they answer and solve user queries? These questions form the basic foundation of “on-page signals”. Still, there are many on-page factors that tell Google whether a site is worth ranking or not. So, let’s talk about them. I have added some part of technical SEO within this topic.

1. Keyword Optimization
The keyword for which you want to rank should be present in your article. There are specific locations where it is preferable to place the keywords for the best results.

These locations are the URL of the page, the meta title, the meta description, H1, H2 subheadings, and the image alt tag etc.

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Note: You can set up the meta title and description using the Yoast SEO plugin.

2. Page Loading Speed
Although I consider this point under technical SEO but still to make you understand I have included this point. How fast your website load is an important indicator for Google to rank your site.

3. Bounce Rate
How many pages does a user visit before exiting the site? The more number of pages a user can visit better for your ranking. It tells Google that your website is valuable for users.

4. Search CTR
How many users click on your site in Google search results, when it shows up on the top page? If very less number of users click on your site it means there is something wrong with it.

5. Content Quality
This is another extremely important factor for Google to rank your site. Are you writing unique and quality content on your site, or just stuffing your articles with keywords?

Google’s search algorithm has various ways to understand this and I strongly recommend focusing on writing high quality and original content for your site that actually solves the user's query. Without this, you will not be able to reach the top of the Search Engine Result Page (SERP).

Apart from these, other factors like - navigation, crawlability, responsive, user experience etc. There are other things Google looks at, for example; are the pages linking to each other in a way that users can have access to the most important pages with ease?

Can they navigate through your site easily? Is it looking good across different devices such as a desktop, mobile and tablet? This is also important as Google is penalizing to those websites who are not mobile-friendly. Using a good WordPress template can solve most of these problems automatically.


I hope you have understood many aspects of SEO in detail. Remember this article is divided into two parts. Therefore, I highly suggest to read part 2 to understand what is off-page SEO and what are the techniques which you can use. See you again in the next informative article on SEO.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Vikram Brahma


Vikram Brahma (author) from Assam, India on November 30, 2020:

Thank you, Liz, I am happy that you found it interesting and useful. Yes, for me SEO is a very interesting topic to learn and practice.

Liz Westwood from UK on November 30, 2020:

This is an interesting and useful explanation of SEO. I had not come across it until I started writing on HubPages.

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