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What Are the Seven C's of Effective Communication

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If the receiver understands the same meaning conveyed by the sender, it is called compelling correspondence. For a business communication to be powerful, it ought to have seven characteristics, called seven standards of successful business communication.


1) Clarity

Clarity implies that a basic language ought to be utilized in correspondence. In addition, the correspondence ought to be sufficiently clear, with the goal that the beneficiary can undoubtedly comprehend the message of the sender. Passing on clear data empowers the beneficiary to comprehend the brain of the sender without any difficulty. One should take care of the accompanying focuses to pass on a reasonable message:

  • The objective of the message to be passed is conveyed.
  • Appropriate medium to send the message.
  • They focused on the recipient (high level, medium level, or lower level of the hierarchical chain of importance).
  • Use of instances, illustrations, and visual aids.


2) Completeness

It implies that communication ought to have all the fundamental data to get the planned reaction from the sender. Then again, the sender should answer every one of the questions of the beneficiary and take care of the entire moment subtleties. This prompts compelling correspondence, which brings about the satisfaction of predefined points. On the off chance that the correspondence isn't finished, it can result in distortion of data by the sender or beneficiary. Following focuses ought to be remembered, while checking for the completeness of communication:

  • Answer all queries.
  • Passing on additional subtleties when attractive; albeit, the subtleties ought to be applicable.


3) Conciseness

Conciseness implies that the message ought to be short and liberated from pointless subtleties. It saves the hour of both, the sender and the beneficiary. In addition, to make the communication impactful, one ought to stay away from long-winded articulations and redundancies. In any case, making the message succinct doesn't target losing the culmination of the message.


4) Concreteness

Infers that the message ought to be definite and forthright. The realities gave in the message ought to be unequivocal and clear. One ought to try not to utilize dubious and dark proclamations in the message.


5) Courtesy

Courtesy is one of the huge factors of viable business communication. While accepting or communicating something specific one should utilize amenable words in the message and ought to be thankful, thoughtful, and careful.


6) Correctness

Infers that the message should tell right realities and figure. Similarly, an individual should utilize the correct degree of language. Other than it, there ought not to grammar, spelling, and accentuation mistakes in the message.


7) Consideration

It implies that we should remember the beneficiary while setting up the message. A sender, while sending the message should contemplate the perspectives, considerations, instructive level foundation, and outlook, of the recipient and the other way around. A considerate message ought to have the accompanying characteristics:

  • Laying accentuation on the "you" approach, that is keeping the receiver in the sender's place.
  • Showing interest in the sender while sending a message to him/her. This helps in receiving the affirmative reply from the sender.


Key Points

  • We all impart each day. The better we convey, the greater validity we'll have with our customers, our chief, and our associates.
  • Utilize the 7 C's of Communication as an agenda for the entirety of your correspondence. By doing this, you'll stay clear, succinct, concrete, right, reasonable, complete, and affable.




© 2021 Abhishek Ojha

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