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What Are the Current Trends That Affect Small Business?

The author is a research student who has studied how the business world has changed.

Here are 6 key trends that are making changes in the small business community.

Employees have learnt the value of family.


Family First Values in the Workplace

One of the many (valuable) lessons we have learned during the COVID-19 pandemic is that relationships are important. At any given moment a lockdown may happen and it may be days, weeks, or even months before we can see someone we care about again. Business owners, both large and small, have had to reassess what is expected in a workplace and create new values that place family a priority.

Should we network?


Networking - Reciprocally.

Vanessa Van Edwards, a behavior investigator with Science of People states that she had better success at networking when she went to an event with the purpose of genuinely getting to know who she was talking to, and how she could help them, not with a business goal in mind.

Networking can help you gain new referrals, find new and different market perspectives but it can also help create relationships that inspire, helping both businesses on the way.

Should we be concerned with our Mental Health?


Mental Health Matters

Small business need to implement policies that address that the workplace has changed and not all of it will be positively received. There will be supply problems, staffing issues and not everyone copes with working from home.

Studies have shown that employee stress levels are rising and businesses need to address this quickly as it will reduce turnover of staff, improve productivity and help the business grow.

Should I build my personal brand?


Personal Branding

Gone are the days you can hide behind a business brand.

Customers want to know who you are as a person as they want someone that they can relate to - a real person who shows that they are vulnerable.

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Customers want an emotional connection with someone who is both authentic and genuine and this will then build brand loyalty.

Do I really need to pay for Digital Marketing?


Digital Marketing

Digital Marketing is now firmly ingrained in any workplace.

It won't replace face-to-face contact but while the pandemic is ongoing it is both a cost and time-efficient process that needs to be implemented.

If you want your business to stay ahead - then you need to research how you can target a broader audience of clients. Your success in the future will hinge on how you were able to implement a strong digital presence today.

Are Hybrid Workplaces here to stay?


Workplaces have changed.

Workplaces have changed.

They are now multi-generational, multi-cultural, and multi-environmental.

Employers will need to embrace change to optimize both work schedules and work places as employees have options to work in-house, at home or in a coworking environment.

They also need to realise that they cannot take a 'one situations suits all' approach and allow flexibility to all their employees.

This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.

© 2022 Angela Lancaster

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