A content manager in an IT company. Interested in digital marketing and social media trends.
Traditional marketing may be effective, but digital marketing proves to be just as valuable, especially for your online presence. In fact, digital marketing has numerous benefits, and visual content is an integral part of it.
As marketing has evolved, visual marketing has gradually become a priority for marketers and a vital part of any content marketing campaign. This article will identify why visual content is important to your marketing practice and how it can help you stand out from your competitors.
Then, we will explore how you can create top-notch visual content. Finally, we will reveal the 2021 trends about the types of visuals you should be using in your marketing campaigns.
Why Is Visual Marketing Important in 2021?
Visual content is a critical component of any modern marketing campaign for good reasons. First of all, visual content is simply the most popular type of content for customers. An image, video, or infographic is easier to understand than a blog post, for example.
Apart from that, visual marketing leads to a significant interaction boost. Visual content is more fun and engaging than written content. Another unique feature of visual content is its flexibility.
There are numerous types of visuals you can create and incorporate into your marketing strategy. But isn't it difficult to make good visual content? Well, not anymore.
How to Create Cool Visual Content?
Just a few years ago, you needed a professional graphic designer to create great visual content for your blog or website. Fortunately, that's no longer the case. Many innovative visual editors can help you create visual content in no time.
For example, most bloggers use online platforms like Canva to create images, social media posts, and infographics. When it comes to video editing, you can also use online video editors like Fastreel or WeVideo.
Apart from that, there is a tool for any visual content type you can imagine. Let's say you want to record your screen and create a top-tier behind-the-scenes video. All you have to do is use a free tool like the Movavi Screen Recorder.
Although visual content sounds like a lot of work, there are brilliant ways to create visual content without any graphic design experience.
9 Best Types of Visuals to Use
Now that we have figured out how to create visuals with no prior knowledge, let us take a look at the seven most effective types of visuals you can use for a content marketing campaign.
Infographics are an innovative way to shorten long research visually. All you need to do is create a visually appealing image that contains the most important information in your report. According to recent research, infographics are 30 times more efficient than traditional text reports.
So, if you usually research topics in your niche, there is no better way to present them to your clients.
2. Gifs and Gifographics
Gifs and memes are some of the most popular and fun graphics you can create. They are a great way to share a joke or short piece of information with your audience. In general, gifs are a great way to interact with your audience and improve engagement on your social media accounts or blog.
On the other hand, gifographics are a relatively new type of graphics that combine elements of gifs and infographics. Likewise, gifographics are a brilliant way to convey valuable information in a fun way.
The importance of videos for content marketing is undeniable. There are numerous types of videos you can use. From how-to guides and product demonstrations to stories, Q&As, and live streams, the possibilities are endless.
Once you have identified your target audience, all you have to do is figure out which types of videos are best for your blog or business.
4. Screenshots and Screen Recordings
Screenshots and screen recordings can be used in a variety of ways. Let's say you're writing a blog post and want to visualize a particular method or list. There's no better way to do that than screenshots or screen captures.
The question remains the same: why tell your audience about a product or service when you can just show them?
5. Stock or Original Photos
Photos are an essential visual element, especially when it comes to blog posts. Whether you prefer to use stock photos or original photos, photos are simply the best way to frame a post.
In general, photos help your audience understand the topic better. For this reason, you shouldn't forget to use this type of visual.
Even though photos are a great addition to your posts, everyone uses them. This is the main reason why illustrations are a smart way to stand out.
There are many talented designers on platforms like Fiverr or Upwork that you can hire for this reason. The important thing is that illustrations always enhance the character of your brand.
7. CTAs (Calls to Action)
Although CTAs are usually only placed on the homepage of most blogs and websites, they are a powerful tool for all types of pages and posts.
Creating meaningful, visual calls-to-action is a smart way to engage your readers directly and increase your conversion rates.
8. Branded Images
In addition to stock and original images, you can also create and use branded images. Also, it's not that difficult to create a branded image anymore.
By a branded image, we mean an illustration or photo that contains your brand elements (logo, fonts, etc.).
This type of imagery is valuable for giving your website or social media accounts an authoritative look.
This type of imagery is highly effective for social media marketing campaigns. People just love quotes. All you have to do is paste the text you want into an image, and you are good to go.
However, it is important that the quotes you create are relevant to your niche. In any case, quotes are a great way to increase your reach and encourage visitors to interact with your content.
Visual content has become one of the most efficient types of content. Since visual content is easy to understand and drives engagement from your audience, it shouldn't be neglected. This article presented the best types of visuals you should use for marketing purposes.
At the end of the article, we concluded that innovative visual content like gifs and infographics could enhance your marketing strategies.