Mass media can be defined as the media used for addressing or communicating with the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media.
Mass media is a broad term under which includes every thing or anything that conveys a message to the masses is included. From news papers to books, from radios to televisions, form the mobile phones to ipods and to the internet, all are included in the category of mass media.
Though the term was coined in the 1920’s when the radio and the television were revolutionizing the world into modern times, the concept of mass media is as old as the human civilization itself.
Different Types Of Advertising Media
- Advertising Media
In simple terms, advertising is a way of promoting a product or a brand through different mediums. In broader terms, we can say that advertising is an act of getting peoples attention towards a brand, a product or even an event.
The only difference is that the lives of the past people did not depend on the mass media like our lives do today. We can not live without mass media as it surrounds us like a shadow.
The mass media is used by the masses for the following basic purposes:
- To get news and information
- For entertainment i.e. music, movies, sports and drama
- For communicating with other people.
Serving the above purposes, below given are three broad categories of mass media:
Types Of Information Sources
- Information Sources
Information can be obtained through various means. A source that provides any kind of information is called an information source. There are basically two types of information sources.
Effects Of Television On Humans
- Effects Of Television
While controversy continues to surround the way the content screen media affects our thoughts and behaviour, a growing body of empirical evidence is indicating that watching television causes physiological changes, which are really not for the better
Types Of Communication & Improving Communication
- Types Of Communication
Communication is a natural process which takes place between all the living organisms on this planet. Every living being on this planet, whether it's a human or an animal, cannot survive without communicating with its fellow beings.
- How To Improve Communication Skills
Excellent communication skills are a requirement in your private and business days. A number of people are unsurprisingly fine communicators.But you need to give some amount of time to polish these hidden skills and come out as a better communicator.
The publishing media is the oldest form of mass media. This media includes books, news papers and magazine. The concept of books is not new.
It is believed that the first ever book in the world was printed in 863 AD in China. Though it was the first book to be officially published, many historians claim that books has been released way before this time.
News papers are also not new. They were developed during the 17th century in England and by the 19th century were common mass media.
The publishing media or the print media is now are the only source of mass communication any more therefore there has been a decline in its popularity but still is a very important source of mass media still popular amongst the huge masses.
The broadcasting media includes radio and television.
These two media are probably the most highlighted inventions of the 20th century. The invention of radio changed the face of the earth forever.
People could now hear news form around the world live sitting at their homes.
Where radio initiated the concept of audio mass communication, television revolutionized the visual form of communication. Now the people could not only hear the news but they could also see it.
Although drama and plays had been popular even before the concept of any particular mass media, they were revolutionized into movies, films, and tele serials to be displayed on TV.
Sports were also recorded or broadcasted live via radios and televisions making the life of people easy who had to go to stadiums and buy tickets to watch a match of their favorite sport.
Similarly music videos, soaps, various talk shows started to become popular on televisions.
Today the broadcasting media is the most popular media amongst the masses.
News channels cover a story and an event within seconds of their occurring, keeping people updated minute by minute details of all the important events occurring in the world.
The Electronic Media
The electronic media is the new age media which includes computers, mobile phones, internet, ipods, CD players, tape recorders etc.
The electronic media is what our world revolves around today. Internet is believed to be the services of the services.
It is the media which connects the entire globe. It is the wonder of the modern world on which our modern age largely depends on.
If you want to search for something Google finds it for you in less than a second, through emails you can get connected to some one form another part of the world in just few seconds.
Another marvel of the modern age is the mobile phone. Mobile phones were first introduced in 1979 in Japan but they weren’t popular amongst the masses until the mid ‘90s.
Within the span of ten to fifteen years mobile phones have become so popular that the young generation can actually not live without it. Today mobile phones are not just simple portable telephones but they are more of computers.
Cassette players which have now been revolutionized into ipods and CD players were also an important invention.
The most important invention of them all is perhaps the computers which not only turned the electronic media around but also changed the face of modern technology. Without computers internet would have been impossible.
Vikas Chandra Ambastha on November 06, 2017:
Nice . Liked It
Mahima Patel on October 31, 2017:
Rika on October 20, 2017:
It's very useful
abhay gupta on September 30, 2016:
nichai on January 28, 2016:
Thanks.. it helps me a lot.. by the way.
csizty dasang on September 03, 2015:
Great.. it is usefull thanks to you.:-)
ISHITA on February 01, 2015:
this is a amazing page!!but still broadcast media and electronic media are almost same.
thank u!!!!!!!!!!!!it helped me in my SST project
ISHITA on January 30, 2015:
hira ali on April 22, 2012:
hmmmmmmmmmmmmmmmm very nice and helpful
Mary Elijah on April 12, 2012:
Pls am mass communication student and i need ur help. Thanks
shreebhat on March 29, 2012:
HIIII THANKS LOT
hina on March 04, 2012:
plz help im importance of computer in mass media.how
saba on February 16, 2012:
its realy helps...great job
maylany on February 15, 2012:
sadi on February 11, 2012:
its very halpful for me.
Yetunde on January 16, 2012:
Am about to get admission,and i will like to study mass comm and i will need help from u PLS.
Baig Furqan on January 16, 2012:
anil on January 13, 2012:
after 12th i want select a bmm job $ i m a commerce student
Suroku yerima muktar on December 20, 2011:
Pls i am a student studying mass comm,i want u 2 be helping me.
maduabuchi ndukwe on December 20, 2011:
gave m every thinks in mass communication
sidra bano on December 14, 2011:
i love TV dramas.
AJANTA DAS on November 16, 2011:
I LIKE THIS
acewebdesign from Adelaide, South Australia on October 29, 2011:
I have an experience in the radio kind of media..and I think its the best of the lot.
aman on October 28, 2011:
hassam (author) from Pakistan on October 23, 2011:
Hassam Irfan. This hub was posted on February 2011
Student making a research paper on October 22, 2011:
Hello, can you tell what your last name is? and the initial of your first name/s, and the month you posted this? Please?
hassam (author) from Pakistan on September 04, 2011:
It is included in the electronic media, which is a broad category encompassing internet too!
GRACE on September 04, 2011:
IT'LL BE HELPFUL IF YOU ADD ABOUT INTERNET
sadi on August 14, 2011:
its more helpful to me
enigmatic on February 24, 2011:
liked it ...n can u help out regarding the flood of 2010 in southrn areas??
hassam (author) from Pakistan on February 21, 2011:
Marrium on February 11, 2011:
so concise and precise... almost crust ... good and so helpful for me