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10 Awesome Trade Show Games

I love gaming - especially games with a great story - and then sharing my thoughts and experiences of them.


Trade shows account for a big chunk of many businesses' marketing budgets, trade show planning accounts for more than $18 billion in the US alone. And for good reason: when done properly, trade shows can be an excellent way to generate leads, build brand awareness, and close sales.

But Trade show success doesn't come easy. It takes careful planning and execution to make sure your trade show booth is able to attract attention and generate the leads you need.

One way to make your booth more attractive and generate more leads is to have games at your trade show booth. Games are a great way to break the ice, attract attention, and get people talking about your brand.

And when it comes to choosing the right game for your trade show booth, there are a few things you'll want to keep in mind.

  • First, you'll want to make sure the game is easy to understand and quick to play. No one wants to spend a lot of time waiting in line to play a complicated game.
  • Second, you'll want to make sure the game is relevant to your brand. Choose a game that ties in with your product or service in some way.
  • Third, you'll want to make sure the game is fun! If it's not fun, people won't want to play it.

With those things in mind, here are 10 awesome trade show games that will help you attract attention and generate leads at your next trade show:

1. Spin the Wheel

This is a classic game that's easy to set up and play. All you need is a wheel that people can spin. As they spin the wheel, they'll win prizes like some sort of free product (the better the prize the more interest there is going to be, despite a pretty simple game).

Why it works:

This game is easy to understand and quick to play. Plus, it's a great way to generate leads. As people spin the wheel, you can collect their contact information so you can follow up with them later.

2. Plinko

Plinko is another classic game that's easy to set up and play. All you need is a Plinko board and some chips. As people drop the chips down the board, they'll win prizes some sort of eye-drawing range of goodies.

Why it works:

This game is also easy to get and fast to get playing. The less explaining you need to do and faster to actually get going the better generally, as you can go through a higher number of games.

3. Putt-Putt Golf

Putt Golf is perfect for trade show booths. All you need is a mini golf set and some balls. As people putt the balls, there their can be a leaderboard with different prizes for the top scores.

Why it works:

People can play it in groups which makes it perfect for trade show booths. Often it can gather crowds too as it can get quite intense.

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4. Cornhole

Cornhole is an increasingly popular game (from the classic carnival shows). All you need is a cornhole set and some bean bags. As people toss the bean bags, they'll win prizes like discounts or gift vouchers.

Why it works:

As people toss the bean bags, it gets the attention of other people walking by. And, it's a great way to generate leads.

5. Money Booth

One of my all time favorites. All you need is to hire a money booth and some fake money. As people step into the booth, they'll grab as much fake money as they can. They can then use that fake money to trade for real money.

Why it works:

This game is literally attention-grabbing and fun. It's literal money. If they want to enter, they have to sign up with their information.

6. Skee Ball

A skee ball set and some balls. Have the participants roll the balls up the ramp and into the holes. The higher the score, the better the prize.

Why it works:

Quick to play, and physical - perfect for generating leads. As people wait in line for their turn, you can gather their details so you can follow them up.

7. Drone Racing

If you have the space, this is an awesome set up. You'll need a drone racing set and some remote control drones. As people race the drones, you can make it competitive with a leaderboard to see who can get the best time.

Why it works:

It's eye-catching, and people will want to see how their time stacks up against others. Plus, a little treacherous so that's a bit of spice into the mix.

8. Guess the Number of...

All you need is a big jar and some prizes. As people guess the number of items in the jar. Usually, you can fill it with sweets or candy. The person who gets the closest wins a prize

Why it works:

Everyone gets it, plus it is great for those short on time - make the prize compelling and you will have plenty of people wanting to enter.

9. Jumbo Jenga

I love Jenga, but Jumbo Jenga takes it to the next level. You'll need a Jumbo Jenga set and some people. As people play the game, they'll try to stack the blocks as high as possible without knocking it over. The person who can stack the highest wins a prize.

Why it works:

There is a lot of anticipation with a Jenga stack that can fall, so it draws in the crowd - giving your booth team members the chance to gather details from people and make connections.

10. Classic Arcade Games

Bring back some nostalgia. Digitally remastered classics or the newest release, an arcade game will help you draw a crowd. And, if it's a two-player game then even better.

Why it works:

Everyone fancies themselves as a bit of a gamer. It's attention-grabbing and people will want to see how their skills compare to others. Plus, you can have a leaderboard with prizes for the top score.

Attract Visitors to Your Trade Booth

Remember the main objective of these trade booth games is to attract visitors to your booth so you can generate leads, connections and interest. So, make sure the games are quick and easy to play. And, offer prizes that people will want to win.

With a little bit of planning, you can create an awesome gaming experience that will help you achieve your trade show goals.


This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Elin Beck

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