Speed Dating Event Marketing Tips
4. Be Social
Using social media will be a necessity while promoting any speed dating event, if you’re not using social media to promote your event, your truly missing out. Be sure to make an event page on facebook and invite everyone to your event, even if they are not single! Speed dating stands out, so if they know someone single, your event information will likely be passed on. Be sure to use your own hashtag (#) for your event branding with something catchy like #idatewithspeed. Be sure to use Instagram, Twitter, and even YouTube to help promote your event.*
5. Go Old School and Hit the Streets
Be sure to have at least 1000 Flyers printed per event or print your event schedule for the month/ quarter on your flyers to save on printing costs. Believe it or not, passing out flyers is a great way to promote your event. You’ll get to chat with people face to face, hand select the people you think fit your event culture, and answer questions about the event.
What our team really likes about the old school way of promoting (passing out postcard flyers) is that it can also become social. We’ve found that we gain many social media followers and it really gets people talking about the event online. For everyone who you interact with, ask them to say something on camera. Do an impromptu interview, asking people why they are single or would they attend a speed dating event. This will give you great feedback, more marketing material, and a reinforced way to get your event heard about in city.
Since I've gotten so may questions and emails about how to actually promote a Speed Dating Event from people who've read my other HubPage, I've gathered my favorite marketing techniques for speed dating event promoting. Here they are:
1. Understand the Power of Your Personal Network, Then Use It!
Believe it or not inviting singles that you actually know or a close friend knows is one of the best ways to get the word out about your events. People who know you will automatically trust you, normally. Once the word is out in your social circle the word will spread. Since people talk, especially about dating and relationships, your name and event is likely to be a topic.
2. Treat Your Venue Like a Partner
Once your venue is booked, use them as a partner to help market your event. If your event is open to the public convince the venue to let their patrons know about your event. Be sure to leave business cards, a dropbox to collect business cards, and signage at the venue. Also speak to their bartenders! They are truly the eyes and ears of the singles who often visit your speed dating venue.
3. Go Public
Create a Press Release about your event and get it in the hands of every editor, columnist, and local event blogger you can find. Also be sure to post your press release online also. There are plenty of free press release sites, just search using Google or Bing.
Using Social Media
Using social media will get the word out about your event and your speed dating business. The more you and other people mention the event online, the more search results will come up. Of course when your event comes up people can find you and ultimately attend your events!
Don't underestimate the Power of Social Media!
Use Social Media Heavily
Get the Venue Involved as Much as Possible
Where ever you decide to host your event, be sure to make sure that place has everything they need to share your event to their customers and patrons! You can invest $30 in a clear PVC dropbox to collect contact information to people who want to attend your event. To attract them GIVE SOMETHING AWAY. For instance, offer a complimentary appetizer or free ticket to the next event. People will drop their business cards hoping to be the winner! Be sure to honor a prize to someone, honesty is the best policy.
Sometimes You'll Need a Jump Start
Hosting and Marketing a Speed Dating event can be challenging, but it's highly rewarding. The more you know the better you'll do. Having the proper tools is imperative to your success in the industry. You'll want to select the proper venue, have all the materials you need (venue contract, registration forms, timer, etc) and owning a speed dating kit can help you get started.
Speed Dating Event
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Adversesom on July 23, 2018:
yhanks my dear