4+ years as a sales development representative BTW MENA& Italy. Managing B&Bs . Msc in international management.
Under the economic depression worldwide, companies try to save their business. So I decided to write about strategies that we apply inside our company through OmniChannel marketing that lead to great outcomes. Success in omni-channel marketing starts with the unifying message. A winning message reaches people at a deep emotional level, so it resonates no matter where they are. Translating that message from one channel to another is an art in itself, but the best omni channel marketing snowballs across all channels. Here are four tips to create an effective omni channel marketing strategy:
Customer-centricity is key to a successful omni-channel marketing strategy
The consumer is at the heart of any business, and it is the consumer's expectations that must be met. A recent study by KPMG of more than 400 senior executives at multinational retail companies and 7.100 consumers from 19 countries shows that the importance of customer-centricity cannot be understated. Using customer-centricity as the starting point, brands can design the best product for every type of customer. In addition, this type of approach makes it easier to identify and implement actions that will create a positive experience for customers.
Ideally, customers begin their journey with a brand on one device and complete it on another. While many retailers struggle to account for cross-device interactions, if a customer subsequently returns on another device, it will impact their bottom line and media spend optimization. According to research, customers who purchase from a brand on multiple devices are generally better customers and spend three to four times more than those who make a purchase on a single device.
Creating a single view of the audience
Creating a single view of the audience is crucial to implementing a successful omni channel marketing strategy. For example, if your customers purchase a product from a brick and mortar store, they will also view advertisements in their social media feeds. By integrating all of these touchpoints, you can provide a consistent brand experience and encourage consumers to take action. With a single view of the audience, you can target audiences with a consistent message on all platforms.
Once you've created an audience segmentation strategy, it's time to design a marketing strategy that will reach these consumers on any channel. Segmentation can be done by many methods, including age, gender, education, family size, occupation, and geographic location. Behavioral segmentation includes website usage, device preferences, and shopping habits. These strategies help you focus on the best approach to reach customers in different contexts, while understanding how they interact with your brands.
Using data to optimize communications with customers
Effective omni channel marketing isn't just about implementing new technologies. It's about understanding how customers interact with your brand. For successful omni channel marketing, you should understand how your customers' journey unfolds across different channels and make sure your communications are seamless. Here are four things you should do to make your omni-channel strategy as effective as possible. Once you've established which channels your customers prefer, it's time to optimize them.
Using data to optimize communications with customers is crucial to ensuring a positive customer experiences across all channels. For example, by implementing an app that allows customers to pre-order their coffee, Starbucks is ensuring a positive experience and a lower churn rate. Additionally, omni-channel marketing creates positive brand reputation, reduces churn, and increases sales. However, successful omni channel marketing is not an overnight process. There are steps to follow, and a success is all in the process.
Creating a rewards program for customers
An effective omni channel marketing strategy will integrate a rewards program for customers at all points of contact. In addition to leveraging all points of customer contact, such as mobile devices, websites, and in-store interactions, omni channel loyalty programs can drive activity loyalty, too. By creating a rewards program for customers across multiple touch points, retailers can encourage customers to promote and sell their goods, as well as to leave feedback and write reviews online.
Creating a rewards program for customers in omni-channel marketing has many benefits. Customers can sign up for the program online or in-store, check their points, and earn rewards on all of their purchases. You can even make it possible for customers to work toward VIP status, which involves a threshold of points earned. Once a customer achieves VIP status, they can earn even more points per purchase, and you can add perks to their account such as early access to sales, special discounts, and more.
© 2022 Maria Alem