There isn’t a secret formula for instant success but there are some basic guidelines that will help you get started on your climb to the top.
These guidelines are the things that have worked for people like you and have helped them succeed and you can do it too.
In this guide I’ve answered most of the common questions you’ll have about starting a successful blog.
Ok. Lets get started.
What is the best idea to start a blog with?
When you first start out it’s tempting to get into the “perfect idea” trap. But you know exactly where this leads: analysis paralysis.
You don’t need to laser-in on a perfect idea. That’s one of the most common traps. What you need is an idea that is close to home, an idea that you feel in your gut is right. An idea you can pursue for several years or more.
If your idea sounds like something you’ve heard before, think harder, because copying won’t get you from A to B. You need to pursue your idea, not other peoples idea.
All you can be is you.
What niche should you get into?
You’re going to create your own niche. You’re going to be your own niche. The internet is starving for unique voices. It doesn’t really matter what you write about, as long as you write with personality and experience.
No one should be able to do what you do. If no one can do what you do then there is an unlimited market.
TRAP: Specializing too early. You know what happens to animals that specialize too quickly? They go extinct. Ask a panda how it gets along. Able to survive on exactly one food that provides so little calories they must spend all day searching for more food.
Bloggers do the same thing all the time: Should I write a blog about fishing with lures made from a rare kind of wood only found in Borneo jungles? If you can keep that topic up for years, and have enough to say, and really care about it as your life’s major focus, sure. Otherwise? No.
Some people will tell you to build “niche sites”. Niche blogs are a waste of time. Niche sites don’t bring repeat traffic and they don’t build up a customer base (the lifeblood of a business).
Don’t waste your time making niche sites. Build one business that you can filter many different ideas through.
Side note: How is this different from “make money from your passion”?
It’s a little bit different in that you shouldn’t be passionate about it, passion is for romance novels, you should be obsessed with it. If you need some ideas, here are the 4 key areas of focus that comprise most of the content online.
4. Expensive Hobbies.
You can make money in other areas, but the above topics are the ones with the most turnover of cash. That’s because these needs are hardwired into us.
1. The need for health and longevity.
2. The need to stand out from the crowd.
3. The need for human connection.
4. The need to show off status.
Rather than force yourself to repeatedly service a very small segment of customers (like you would with a very specialized site), you will have an easier time finding “evergreen customers” that will buy from you again and again if you incorporate one of these broad appeals.
Does your blog need a clear direction?
Your blog does need a clear direction. Don’t let anyone tell you otherwise. Luckily the direction to pick is very simple. The direction is YOU. You are the ultimate arbiter of all the decisions. You are the indispensable part of your business. Because this is the common thread in your blog, make your blog about that. Don’t get paralyzed thinking you need to “fill a niche” from the beginning. That’s bullshit. Leave that to the fakers and not the makers. If you have life experience or specialized knowledge then you’ve got everything you need to write a great blog.
It doesn’t have to be only about one thing. In the end, the only blog you’ll actually write for – the only blog you’ll actually commit to and follow through with and adhere to a posting schedule is one that follows your interests as they change through your life. For instance, you may have a long history and deep understanding of bodybuilding, but that’s probably not the only thing you care about. More likely you care deeply about fitness and health, which covers the entire spectrum of human existence. Your topic, or “lens” is just the way you see the world, and the coloration to the value you bring, nothing more, nothing less.
Don’t feel like you have to make a blog about books, and then write about nothing but books. That gets boring fast. Make sure your blog has the flexibility to accommodate you as you grow.
TACTICS: Study from the best. Once you’ve chosen your path, you can easily replicate the success of others. Keep in mind though – although you should examine the works of writers and businessmen you respect, don’t just copy what they’ve done.
Can you make money online?
Yes. Will you make money online? Probably not.
Not everyone on earth has what it takes to make it online.
Not everyone can work for themselves.
The world needs dentists and plumbers too.
But those guys aren’t reading this, you are.
There are unique set of challenges you’re going to face working for yourself with no task master to give you orders.
You have to have internal drive and internal motivation.
If you don’t have internal drive you can stop reading now because I guarantee it won’t work for you.
The most powerful motivational force on earth is internal.
Internal drive is that fire inside you that you can stoke and stoke and never run out of fuel.
But there’s a catch…
Most people need an external push to get going.
Most guys don’t have a strong, deep internal drive.
If you’ve lived your whole life expecting people to give you plans, outlines, and directions, starting your own business online is going to be like a punch in the gut.
There’s nobody making you do it…except for you.
Here’s an uncomfortable truth for you:
most guys that succeed with their own business do it out of necessity. Not just because it seemed like a nice idea.
They had to do it.
It’s easy enough to make a fun little hobby blog and maybe make $10-$15 per month on ads, but to really make it and fully replace your income with online revenue you have to need it.
Not just want it, need it.
You have to require it from a deep part of yourself.
It has to be something that you will not compromise on, something that you will not give up on, and something you will not stop at until you reach your goals.
This is a long haul, and when you look at it from the beginning stage it seems like it’s a lot of hard work.
That’s partially true. It is a lot of work, but it’s not that hard.
It’s not particularly difficult, it’s not hard, but it is work and you absolutely must put in the hours.
But if money and location freedom is truly your dream then there is no better way than starting an online business.
A blog is an especially good choice because with a blog there is no time clock, there is no staff to pay, there is no office boardroom, and the costs to get started are basically nothing and the upside is limitless.
If you build a profitable blog you can do anything you want.
- Spend months surfing the world’s most beautiful beaches.
- Hike ancient pilgrimages across Spain or China.
- Learn how to dance with the best tango instructors.
- Learn to fight Muay Thai with the best coaches in the world.
There is no better way to accomplish all of your desires than by starting an online business.
But, and this is a big but… You have to put in the work before you can reap the benefits.
It won’t work if you go play around at the beach all day and neglect work.
That’s not building a business, that’s just being a lazy person.
The work comes first, always.
Remember this: The work comes first.
How long should you stick with it to see results?
Everyone wants fulfillment and success now. No one wants to do the work.
Remember this: It takes as long as it takes. (There is no way to predict how long it will take to get results in your pocket, so don’t ask me that dumb question.)
Do you have to be a great writer?
The currency of blogging is words. You have to use those words to convey your message, then you have to turn that message into money.
So you don’t have to be a great writer, but you have to know how to write in a way that inspires people to take action.
If you haven’t mastered the art, then you’ll need a little more practice than an experienced guy.
You don’t have to be a great writer, but you do have to be an expert in your field to make money.
Authorities make money, non-authorities have hobby blogs.
If you don’t have experience, or if you aren’t an expert on XYZ subject then it will take you longer to make your money. And that is where most people start and stop.
In conclusion, most blogs never make money.
The reason that most blogs don’t make any money is that the writers quit before they have their breakthrough of success.
You need to commit to a year of blogging before you even think of throwing in the towel. (Of course, if you’re even thinking about throwing in the towel it’s probably not going to work for you.)