I'm very interested in sharing my knowledge with people to be part of the freelancing era and rise above imagination.
A lot of people who venture into freelance business, don’t have a long-lasting career. Only a few people manage to sustain for a long time. But even among them, only a very few end up having a high paying career.
The problem with freelancing is it’s like a business. Anyone who wants to make a career out of freelancing should have the mindset of a businessman. This mindset is what differentiates an average freelancer from the top professionals.
In this article, we are going to explain to you some of the techniques that can be used to bump up your freelance business. These techniques are used by top freelance professionals around the world who have a long successful career in this field.
Upskilling In Your Respective Field
The foremost requirement for a freelancer to be successful is to constantly upskill themselves. Supposing you are a freelance web developer who is good at front-end development. To bump up your business you need to develop your skills in back-end development and become a full stack developer. Only by doing so, you can land up on projects that are larger in size than the ones you currently take up.
Developing Multiple Skillsets In Relevant Fields
Try developing multiple skill sets which are used in different fields. If you are a freelance social media manager you can learn content writing. By doing so you can combine both these skills and bump up your business.
For a client, having a social media manager who can write effective captions for social media posts and stories is an added advantage. Also if you are a content writer you can write articles for their blogs as well. The client would prefer having you over two different freelancers doing these jobs. This will bum up your business value and revenue as well.
A freelancer is someone who is selling their services. This means they are in a service business. Therefore as a freelancer, you should market yourself to bump up the sales of your service.
For example, If you are a graphic designer you should do your research and find the industries where the demand for graphic designers is more. If you find the demand gap and market yourself according to the needs of those industries you can increase your revenue.
Every freelancer should do their research once in a while to find the demand gap and market themselves in those areas as per the demands.
Adopting New Technologies
As a freelancer, you will get jobs varied in size and requirements. You should find new tools that enable you to work faster. Suppose you are a web developer, you can get projects ranging from simple static websites like blog sites to complex websites like shopping platforms. To design these simple sites, you can use tools like web flow and WordPress instead of coding. This will save your time and let you take up more projects.
Upgrade your software to its latest versions to save more time and get the best out of them. For example, Adobe photoshop 2022 allows selecting different objects in an image through simple clicks. This would take minutes or even hours in previous versions. Therefore, start upgrading your tools to speed up your workflow.
The last and most important of all is to create a brand for yourself. There are millions of freelancers out there competing with you. What essentially differentiates you is your brand value. Having a personal brand means having a reputation. This reputation will give you an edge over others. A strong brand is what differentiates an average freelancer from a professional.
You can use social media to your advantage to create a personal brand. Start posting content relevant to your field and grow your audience. The number of followers will give you credibility. This will help you get more opportunities than others.
Also, a personal brand will let you charge more for the same work when compared to a freelancer without a brand value. People will pay more price for an Apple product when compared to other products. Such is the power of branding.
These are some of the proven techniques used by professional freelancers around the world. Use them to your advantage and bump up your business as a freelancer.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Riha John Doe