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The Reverse logistics at Gucci Fashion Label

Nyamweya is a Kenyan scholar who has done many years of research on a diversity of topics


Gucci a high end Fashion label is involved in reverse logistics in various perspectives. For instance, the company is dedicated to improve social welfare and reduce the implications of environmental impact across its supply chain. The company has endeavored to reduce emissions by almost 50% from logistics, services, and even purchased goods. Furthermore, all Gucci stores have separate rooms for storage of returned items .There are people who are specifically employed to sort out and recondition the goods that have been returned to the company. What is more, returns that are yet to be sorted are buffered and placed in roll cages after which they become presorted by the different product categories (that is boxed fashion, shoes, womenwear etc). The employees responsible are then required to process the returns by product category, unpacking, checking for stains, reconditioning the products for example by steaming or ironing, grading and then repacking them. After this process, the products are re-graded as new quality and ready for sale for the original price. In essence, the reverse logistics process used by Gucci aligns with the explanations of Gaustad et al (2018) regarding the circular economy. According to the authors, in the circular economy, the byproducts, or returned products can be used as a raw materials for producing new products. Similarly, Gucci reconditions returned goods due to defects or failure to meet specifically into new products with the expected quality. What is more, Gucci’s environmental responsibility through reduction of environmental impact and improving social welfare also falls within the circular economy specifications by Gaustad et al (2018). Similarly, Ryen et al (2018) postulate the need for manufacturers to strive in creating a safe environment within post consumer disposal, collection and use.


Gaustad Gabrielle, K., Mark, Bustamante, Michele, Badami, Kedar. (2018). Circular economy strategies for mitigating critical material supply issues. Resources, Conservation and Recycling, 135, 24-33. Available at: https://www-sciencedirect-com.ezproxy1.apus.edu/science/article/pii/S0921344917302410

Ryen, E. G., Gabrielle, G., Babbitt, C. W., & Babbbitt, G. (2018). Ecological foraging models as inspiration for optimized recycling systems in the circular economy. Resources, Conservation & Recycling, 135, 48-57. doi: https://doi.org/10.1016/j.resconrec.2017.08.006

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