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The Importance Of Domain Names

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Domain Names Vs. IP Addresses

Domain Names are one of the most important aspects that make a good online business function, without which most internet businesses would probably have failed. Imagine if businesses, bloggers, and social media sites just stuck to the old system and used IP addresses instead. A lot of websites would suffer, including, today very popular, Facebook.

Imagine having to memorize a set of four decimal numbers separated by periods just to chat to people on our social media accounts. That would be way too much of a hassle for most people, and would for sure have hindered the internet's progress of expansion. "Why not just phone up our friends on our smartphones?"
Whenever people think about an online website or service, the URL (Domain Name) is one of the first things that pops into our heads subconsciously. Take 'Facebook.com' for example: Yes, we refer to 'Facebook.com' as simply 'Facebook,' but that is because the name of the business forms part of the
URL. The '.com' part is commonplace, and therefore isn't necessary when we talk about a Domain Name that ends with it.

The reason for Facebook's popularity stems from the fact that they've put some thought into their business name, simplifying it, and then incorporating it into their domain name. It just wouldn't make sense to put anything else other than 'Facebook.com' as their unique Domain Name for a company who's name is Facebook, and it would for sure have had a very different outcome if Facebook's users had to type in a whole IP address to access their accounts.

The Domain Name is certainly one of the web's biggest advances and a great marketing tool for any company looking to do business over the internet.

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Domain Names Have a Significant Impact on SEO

Along with quality content, backlinks, and inbound links, a keyword-rich domain name has a significant impact on the Search Engine Optimization of your website. That is why so many companies spend extra time thinking about the name, and the domain they're going to use for their site.

Search engines like Google and Bing tend to check the relevance of the content on your webpage, and whether or not the content is as advertised on the website's summary and Domain Name. Having a URL that implies a 'News Feed,' but the website itself is a store for shoes and underwear is a bit misleading and can demote your website's search engine ranking. It's always a good idea to name your business, and choose a URL according to the services you are planning to deliver.

Some keynotes on how to make your domain name stand out to search engines:

1. Create and Use the Business’ name!
Realize that your domain name will be typed into search engines every time someone wants to access your site. It is important to think about the initial impression you'd want to leave with your users.

Naturally, the name of your business would be exactly what you'd want people to think about when they're accessing your website because it implies what the business is all about. Whether it be a landscaping business, a tourist-based company, or simply a personal blog, the name of the Blog/Business is what you'd want your users to think about next time they need your services.

How does this help with your Google ranking? Well, the more users click on your site, the higher you'd rank. Search engines look at how users find your site, and whether the services you offer are adequate. Your website URL is the first thing that users are going to see before accessing your website, and sometimes users tend to judge the website by its URL, which might affect their decision to visit your site in the first place.

Having a decent URL can entice more users to click on your site, and improves Google ranking.


2. It should be easy to remember
Think about some of the most well-known websites most people tend to visit on occasion. 'Youtube.com,' 'Instagram.com,' 'Facebook.com,' or 'myspace.com.' These domain names have several things in common, the fact that they're simple, catchy, and easy to remember.

Yes, the relevance of your URL has a big effect on the user's decision to click on your link, but to keep them coming back for more, the domain should be easy to remember.

URLs like 'youtube.com,' and 'myspace.com' are super catchy, and easy to remember, you'd hardly have to think very far to remember those two, and could easily be an aspect attributed to their great success in the past.


3. Making Sure that the Name You Pick is Relevant to Your Business
When a user clicks on a webpage and almost immediately clicks off, this is known as a 'Bounce.' Bounce Rate is calculated by taking all single-page sessions, and dividing it by the total amount of sessions, and has a great effect on Search Engine Optimization. Search engines will lower your ranking when the site experiences a high 'Bounce Rate' because more people aren't finding your
content relevant.

Although multiple things influence bounce rate, like how site optimization can help keep users engaged instead of them having to wait long periods for a site to load, or if service/content isn't as described which could make the bounce rate climb, one of the biggest reasons for a high bounce rate is that the URL is misleading to the users.

To lessen the chances of a high bounce rate you must consider how relevant the name of the business, and the Domain Name are to the actual services, or product you are providing. As explained above, a 'News Feed' URL (e.g. 'GlobalNews.com') could not possibly work for a website meant to sell clothing
products.

When selling a particular brand it is best to incorporate the brand name into the URL and write a relevant website summary, giving potential users exactly the information they need, before accessing your site.

Conclusion

A proper Domain name is essential to any business and can be the difference between success and failure. Formulating a new domain name takes time and careful consideration. Consider your business, consider your product or service. Use our 3 tips provided to ensure a high ranking and enhance your company's reputation!

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