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The Future of Digital Marketing - Top 5 Future Proof Strategies to Know About !

Worldwide, the conceptualization and implementation of Digital Marketing have come a long way from where it started its journey. In fact, after Covid-19, the marketing fraternity has got molded into a new structure, and Digital Marketing is one of the most important pillars of that. Brands nowadays can not think to sustain or scale without taking care of their digital presence.

However, if you are still somewhat indecisive about availing of digital marketing services for your business in 2022, this article is going to help you for sure. Here, we have discussed best practices in digital marketing and its future. Also, in this article, we will talk about how digital marketing has evolved.

How Does the Digital Marketing Landscape Have Evolved ?

Before we get into the future of Digital Marketing, it's always better to know things from where they started. The term Digital Marketing was used for the first time in 1990 as 'Archie', the first-ever search engine, started its journey. However, only three years after that, in 1993, the first clickable web-ad banner was introduced.

In India, the internet itself was launched later in 1995, and until 2000 only 0.05% of the population had access to it. As time changed, we have seen a significant increase in the total number of users in the country. In 2015, India had 15% of its population as internet users, and the total market share of digital advertising in the country was about 62.28 billion Indian Rupees. However, post-2020, things have improved drastically. In India, with a total projected internet user base of 666 million, the digital advertising industry will have a market size of more than 300 billion Indian rupees by the year 2023.

With the availability of several social channels, Digital Marketing is a lot more than getting your website ranked at the top of SERP. From resolving user queries and nurturing prospects on social media to establishing a compelling brand story for your audience, Digital marketing has a massive role in running a successful business.

From its very start, several digital trends have set the marketing strategy for brands across the globe. As we approach the future, many things have changed for digital marketing enthusiasts.

Customer centricity is the most important focus; businesses have invested hugely in improving user experiences. Thus, useability, customer centricity, and ease of use have set the tone for digital marketing.

Here are the top 5 influential digital marketing trends that are here to stay for some time.

1. Use of AI as Supporting Technologies

Gone are those days when we had to spend long hours on the toll-free IVR channels to get our queries about a particular product or service resolved. As part of user-centric digital marketing strategies, brands incorporate chatbots with websites powered by artificial intelligence that can promptly resolve common users' queries.

Not only resolving customer queries but AI is also getting used in advertising. Though it still couldn't achieve the human level of creativity, Google is already using AI to run advertisements. The AI can customize the campaign message as per available users' data to improve engagement and conversion.

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2. Shoppable Social Posts

If you are using Instagram to interact with your audience, you have probably seen the new shoppable posts feature on the social media platform. Though it has not been long that Instagram introduced this feature, it's already proving to be a great tool for businesses trying to improve conversions.

Especially if you are into e-commerce or running a B2C brand, these shoppable ads can be exclusively beneficial for your business. In fact, as per the latest stats from Instagram, more than 130 million users have clicked on shoppable posts.

Previously, businesses have focused more on getting the top rank on SERPs for their user queries. Thus, optimizing website content as per the search engine guidelines has remained the top priority for SEOs. However, with the introduction of the Snippet preview, now it's not only about reaching the top spot for related keywords.

In fact, featured snippets can resolve specific user queries more efficiently. To optimize your content for getting featured on Google snippets, you need to answer a search query to the point. A description written within 75 words and answering the user query directly can land you on the 'Position Zero' (the snippet view) at Google SERPs.

4. Short Video Content

Video distribution platforms have surely created something revolutionary as far as content orchestration is concerned. Starting from Instagram reels to Facebook and YouTube Stories, short video content is a great way to connect to your audience. As the famous quote says, 'A good picture is worth a thousand words; a video contains hundreds of those pictures. Hence, it has the best potential for interacting with your audience.

Not only on social channels, but you can also use video content on your website landing page. A landing page that features video content has a 34% higher conversion rate.

Since the introduction of Voice search, it has contributed to a significant portion of users' search queries on search engines. In fact, as per Google reports, 27% of its users are using voice search on their mobile devices globally. With mobile internet users of 744 million in India, voice search will play a crucial role in resolving users' queries.

Also, the increasing demand for IoT technologies in perosnal assistants such as Google Home or Amazon Alexa has influenced the rise of voice search. Therefore, optimizing your online content library through voice-activated SEO is essential to stay ahead of your peers. Use of long-tail keywords, clear answers on FAQs along with proper on-page SEO optimization can help you get a better rank in case of voice search.

Conclusion

Taking care of this checklist for your digital marketing campaign can give you a significant edge over your competition in the market. However, the list precisely does not end here. From leveraging influencer marketing strategies to creating long-term content marketing funnels, there are hundreds of digital marketing practices that you can use to improve the conversion rate of your online business. However, while wrapping up, its compulsory to mention that the future lies pretty much on the internet; hence the prospects or future of digital marketing looks pretty promising. Essentially with all the statistics and data available online, this form of marketing has every potential to take over other forms of marketing, having a pool audience behind its back.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Techmonkey Ventures llp

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