Pournima Jadhav – Content Head at SearcHound, is a reputed writer for B2B and B2C businesses. Follow her at www.searchound.in.
The Complete Guide to Content Marketing: How To Create & Implement The Winning Strategy
Content marketing is the new king of advertising. With 58% of potential success through the content marketing strategies, it’s clear that content marketing is not only here to stay, but it’s on its way to becoming the most successful form of marketing.
With content marketing, you’ll find more prospects, leads, and customers. You’ll also spend less on paid marketing and advertising. With so much to gain, it’s no wonder we’re all jumping on the content marketing bandwagon.
But how can you get started? What does content marketing look like and how can you implement the winning content marketing strategy? In this guide, you’ll learn: Why content marketing is more than a buzzword, The key strategies that you’ll need to implement content marketing in your business. How you can put content marketing to work to promote your business. And so much more!
So, let’s start with the basics!
Step 1: Define your goals
Consider these questions:
- What are you trying to accomplish with your content marketing efforts?
- What would your marketing plan look like if your purpose were aligned with the goals you have set?
- What are you doing to achieve your goals?
Answering these questions you will be able to set metrics that are relevant to your business goals through marketing. Measure success by your ability to: Meet marketing objectives such engage prospects, create brand advocates, get better conversions and sales.
After you have defined your goals, you can start to set up your content marketing plan. Use a simple, straight forward strategy to manage your content marketing efforts. This will help you to keep on track with the content marketing campaigns that are important to you.
Step 2: Decide what your content message and tone
Before you publish the content on various social media platforms, you first need to determine what content you should create. You need to determine the tone and message of your content piece such as articles, blogs, videos, podcast, etc. The tone of your content will make it stand out. If you’re going to do content marketing, then you need to create content that people want to share, like, or comment on.
Breaking down the content will give out specific messages related to your brand or products / services. Create the content that will help your business grow in the right direction. The most important thing you need to know is what topic is hot in your industry right now. Then relate it to your brand for relevant content.
Step 3: Create the content
There are many types of content that can help improve your marketing. But you’re not going to reach your audience with content that does not offer value to the audience. You need to create quality content that understands your audience and make them interact with your brand. If you aim to make content marketing benefit your business, then you’ll need to have a solid plan for each piece of content.
The key here is not to overload your platforms with too much content. Let it be websites, blogs, social media platforms or any digital space,stick to the point. If it doesn’t provide a clear message and excellent support, then you have no chance at all. You need to get your visitors to discover what you offer.
Hence, focus on researching your target audience demographics, location, interests and perspectives. Then, you can use these insights to get them to engage with your content. Quality content is the key to any content marketing campaign.
Write engaging posts
Understand how content works for your business. It can be a blog post or any social media post, use it to improve branding. Link your posts to your websites or profiles. Focus on SEO keywords or hashtags to reach the correct audience. But above everything, tell your story in the voice of your ideal customer.
Whether you’re a startup or an established company, you can’t build a profitable business without marketing. If you have a product or service, your main goal should be to convince your target customers that they need your product or service. You’ll be more successful in the long run if you create content that clearly illustrates your unique selling proposition.
Your content will make you stand out from the crowd because you’re providing something other businesses are not. Invest in your content to get excellent ROI in the long run.
Create useful videos
Create content that will educate and entertain your audience. It is easier and more effective than ever to get your message across and make it truly memorable. Catchy and attractive videos are great options to do that. In fact, you don’t need to make any changes to your content, just change its medium.
When you publish your video online, you can access all of the tools you need to judge it’s performance. It is as easy as launching an app and recording it’s metrics. This information you collect from the tools can be used in many ways. Just because you made a video doesn’t mean it has to be viral. You can learn from it and change your strategies based on what methods work for you and then change the strategy accordingly.
Create visually appealing images
Use pictures to communicate in a visually appealing way. A solid picture will attract viewers’ attention and turn them into loyal fans. Create blog posts that tell a story through images as the view increases drastically on posts with images. Let your images speak for themselves. Don’t explain everything and leave the posts open to different perspectives. Let your readers discover the topic as they read through the posts.
Create the content that provides valu, don’t focus on pitching your product or services. Not all readers are open to your product or services. Some of the audience engagement might just boost the reach of your post to land on a target audience. Make the content flow, put your ideas into bullet points, paragraphs, or even lists to make it a simple read.
Step 4: Optimize your content for organic search
Do you have good SEO techniques that you’re already using? Great! Having a great SEO content will help your content to reach the right doors. Unless you focus on content for your audience first and foremost, you’ll always end up thinking how to reach them. In other words, you won’t be getting the kind of results you want.
We suggest you spend time on these two fundamental things that everyone needs: A long, top-of-mind content piece and search engine optimized keywords. With this approach you will create the most powerful piece of content that you could ever create. Something that your customers will keep coming back to.
Step 5: Promote your new content
The best way to make people come to your website is to give them a reason to come to your website. Content marketing is the perfect way to engage more and more people. If they come, they’ll want to explore, learn, buy, sign up, and help you promote your product or service.
But what are some good ways to promote your new content? Give your content the right exposure through a great launch. In simple words, use all digital platforms to brag about your upcoming posts. Social media is the backbone of any content marketing plan. It’s the algorithm that makes the audience crawl through the internet looking for your content. Use it to the best potential.
In this guide, we helped you explore a potential strategy for your content marketing campaign. We hope you came a step closer to your goal by reading through this post. If you have any more insightful strategy tips for content marketing, do enlighten us in the comment section.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Pournima Jadhav