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Halal and Herbal Cosmetics Products Factory
3 .Skin Care
4 .Hair Care
5 .Body Care
Presently Cosmetics is one of the fastest moving and highest growth products. Presently no Halal and Locally Produced Herbal Cosmetics are available in market.
There is huge demand for locally produced Cosmetics which are Halal and Herbal Products.
Generally herbal cosmetics are also referred to as natural cosmetics. Herbal cosmetics are formulated, using different cosmetic ingredients to form the base in which one or more herbal ingredients are used to cure various skin ailments.
Herbal Cosmetics, referred as Products, are formulated, using various permissible cosmetic ingredients to form the base in which one or more herbal ingredients are used to provide defined cosmetic benefits only, shall be called as “Herbal Cosmetics”.
Advantages of Herbal Cosmetics over Synthetic
Herbal cosmetics are the modern trend in the field of beauty and fashion. These agents are gaining popularity as nowadays most women prefer natural products over chemicals for their personal care to enhance their beauty as these products supply the body with nutrients and enhance health and provide satisfaction as these are free from synthetic chemicals and have relatively less side-effects compared to the synthetic cosmetics.
Herbal Natural Business Opportunity
The Market Opportunity
Herbs Used in Cosmetics/Cosmeceuticals
There are numerous herbs available naturally having different uses in cosmetic preparations for skincare, hair care and as antioxidants, fragrant etc. Some of the important examples are as follows:
Ayurveda has numerous natural medications wherein the most common herbs include Neem, Kapoor (naphthalene), and Henna, Hirda, Behada, and Amalaki, Magic nut, Bringaraj, Rosary Pea, Sweet Flag, Cashmere tree and Mandor.
Herbal Beauty Products - The Primitive And Best Solution Ever
Some of the herbal ingredients in beauty products are green tea, chamomile and rosemary.
Aloe Vera soothes and heals, it moisturizes dry cracked lips and it is often used in lip balms. Other herbal ingredients found in lip balms are apricot, beeswax, castor oil and jojoba oil amongst others.
Herbal shampoos and conditioners are gentler, safer and deprived of SLS (Sodium lauryl sulfate) which are used in industrial products and contribute to hair loss. Many hair care products contain aloe vera, chamomile, coconut oil and sage. These ingredients are effective for dry and damaged hair and prevent dandruff.
Natural herbal beauty products like moisturizers containing botanical ingredients are rich in vitamins, minerals, antioxidants, humectants and emollients are free from artificial fragrances.
Herbs are used either for their natural healing properties or for their aroma.
Top 7 Advantages of Using Natural Cosmetics
1. All natural
2. Safe to use
3. Compatible with all skin types
5. Fits your budget
6. Not tested on animals
7. No side effects
High Spenders Drive Beauty Market
High Incomes, High Spend
5 Factors Driving Growth in Beauty and Cosmetics Industry
A Young Consumer
The Modern Woman
The Power of Social Media
Natural and Organic
A rapidly growing sector
The strong demand for halal beauty and personal care products is being fuelled by a growing number of Muslim women keen to combine religious observance and fashion trends, as well as by Muslim consumers entering the ranks of the urban middle class.
Yusuf Hatia, head of FleishmanHillard’s Majilis practice group that targets opportunities related to the Muslim consumer, believes that greater product and ingredient awareness, with consumers choosing products cognisant of their values, as well as heightened sharing on social media are other key factors stimulating the growth in the halal beauty and personal care category.
According to the Future Market Insights (FMI) September 2015 report, South-East Asia is the most lucrative region in Asia Pacific for halal cosmetic products with South Asia alone valued at US$342.9 million in 2014. FMI forecasts that this category can expect a compound annual growth rate (CAGR) of 9.9 percent during 2015–2020. Indonesia and India are the two biggest Muslim cosmetics markets in Asia Pacific in terms of value.
The massive potential of Muslim consumers has long been recognised by Western multinationals, many of whom have worked to anchor themselves in this flourishing segment. Unilever, for example, launched a Sunsilk shampoo television commercial in Malaysia in 2010 with a woman in a tudung or headdress after company research showed that women who don such headgear often complain about oily scalps.
Multinationals are facing keen competition from local players
Yet, multinationals do not seem to have it easy. Euromonitor disclosed that in 2014, the Asian operations of Unilever and Oriflame experienced losses in the beauty and personal care categories. Meanwhile, in the same market, Wardah, a home-grown beauty and personal care manufacturer, saw its share of colour cosmetics expand from 1 percent in 2009 to nearly 5 percent in 2014, and an increase in skincare from 0.2 percent to just over 1 percent.
Multinationals are facing competition from astute local players who have intimate knowledge of Muslim consumers in their respective markets. Market leaders in the Asia Pacific halal beauty and personal care market include Martha Tilaar (Indonesia), INIKA (Australia), Clara International (Malaysia), WIPRO UNZA (Malaysia) and Paragon Technology & Innovation (PTI) (Indonesia).
This seems to indicate some preference for products produced by local manufacturers, but Hatia explains that this is not always the case. “Indeed, some consumer studies indicate that Muslim consumers prefer global brands over local ones, but the key consideration is halal first for those who are consciously looking for religiously compliant products,” he says.
Go hyper-local and project authenticity
The Muslim consumer market in Asia is a heterogeneous segment comprising myriad social-cultural sub-groups speaking different languages and adhering to varying standards of dress and customs. There is thus an added layer of complexity when it comes to engaging Muslim consumers in the region. Seemingly, in order to gain a foothold in the Muslim beauty space, it is crucial for companies to develop hyper-local marketing strategies attuned to the cultural nuances and individual lifestyles of each market.
Iba Halal Care, India’s first halal cosmetic brand made its debut in 2014, timing its first launch in Ahmedabad to coincide with the Muslim festival of Eid. Its marketing campaign featured the teaser ‘Iba Mubarak’, which came close to the traditional greeting, ‘Eid Mubarak’, generating tremendous buzz. Since then, the brand – which sells over 80 halal-certified products – has grown at a tremendous rate, from a stand-alone store in Ahmedabad to a franchise network around India and global online stockists like Amazon and Flipkart.
Knowledge is power
Targeting the Muslim personal care and beauty market demands a unique set of capabilities that is not always inherently built into a company’s systems and processes.
- Our Core Market is 20 to 40 Aged Young Nationals who are getting ready for marriage.
- Parents – for Parties
- Anniversaries for Young Married Couples
- Corporate Events
- Social Events by Social Organizations