Blogger. I write mostly about leadership, copywriting and marketing.
Everybody desires a better life. Some extend that wish to their business.
A few folks achieve it big, some are doing pretty good and many are struggling from paycheck to paycheck. The secret resides in the way people set and pursue their goals.
Most people who do not bring their dreams to life, are dealing with at least one of the next issues:
- Poorly set goals.
- Not defining the right strategy.
WASH AWAY CONFUSION
Some people dream of leaving the 9-to-5 rat-race. Others seek the comfort of the island life. Yet others are trying to start and grow their own business.
No matter what your dream is, you can't fulfill it out of confusion. Not knowing where you're going and how are you gonna get there, won't get you far.
The trick is to set a specific, clear goal you can work your way to in a defined timeframe.
Something like: One year from now I will be (I will have) this and this and that. Make it very specific.
A trendy example: "I will be rich" doesn't count. There's nothing specific there.
"I will have $1M in my bank account, one year from now" is a clear goal with a timeframe.
TAKEAWAY: Be very specific about your goals and timeframes.
SET YOUR GOALS RIGHT
You can set your goals any way you want, but keep in mind that different goals require different approaches (or strategies). Defining your goal is the first step for a successful strategy.
Here are a few things to consider about setting goals...
Setting your goals too low leads to poor results. Thinking small leads to a poor strategy and you most probably will miss your own target.
If you set to make $1000 in your home business this year, the strategy you will adopt will be non-satisfactory. What will happen is you will see it as "just trying". Trying leads to not putting enough effort into it and leads to failure.
Setting your goals too high becomes overwhelming and stops you from doing anything.
Let's say you set a goal of making $10M this year. All while you haven't started your business yet. Or, you are currently earning the minimum wage.
This is quite unrealistic, although possible as an exception, if you start from zero. To make this kind of money you will need a certain set of skills and the proper opportunity. It will seem overwhelming and throw you back to the seemed comfort of your current life.
The solution is to set a realistic, although hard to achieve goal.
Continuing with the examples above, probably a goal of $100k or even $1M should be ok. You can break that into steps, see what you need to learn and do and start doing it.
TAKEAWAY: Set challenging goals, to keep you motivated, but keep them realistic at the same time.
DEFINE THE RIGHT STRATEGY
Ok. Now you have a goal and a timeframe. It's time to define strategy.
Taking the example above even further, let's assume you start a small home business and you set out to cash in $1M during the next year. You can adapt this strategy to anything in your life.
In order to earn $1M a year, you actually need to get around $80k every month, which brings us to some $2k cashed in every day. If you have different numbers, it's totally fine. This is just an example to make things more clear.
Let's say you sell a $20 product in your business. In order to meet that $2k/day goal, you need to sell 100 items every day. And considering that only 10 out of 100 people coming to your store (or website) actually make a purchase, you will need 1000 visitors in your store every day.
Now this is a clear number you can count on. You now know that your marketing (client acquisition) efforts should bring you 1000 visitors in the store every day. The more, the better.
Again, this is just an example. Use your own numbers, if needed. Adapt this strategy to any other goal in your life.
TAKEAWAY: Break your main goal into smaller, workable pieces and use the proper strategy to achieve them one by one.
Procrastination is the enemy of all dreams. Nothing happens until you start taking action.
Procrastination is mainly due to confusion and self-doubt.
While confusion should be out of the way, because by now you should have defined a clear strategy, self-doubt remains until you take action.
The first step is always overwhelming. The fear of not knowing what to do and when to do it can paralyze even the strongest.
But what evidence shows is that humans learn by doing. So, unless you start doing, you will not know what to do. Once you take action, things will start to fall into place.
You might fail here and there and that's ok. It's part of the learning process.
You might need to adjust your view and actions as new challenges may appear. Every successful person does the same. Keep your eyes on your target and adjust your path as necessary. You will reach your destination sooner than you think.
TAKEAWAY: Stop procrastinating! Start doing things and the path will show itself.
Here are the 4 things to consider when setting up your goals:
- Be clear and specific about your goals and their timeframe. It eliminates confusion.
- Set challenging, but realistic goals. It keeps you motivated.
- Break your goal into smaller, manageable pieces to help you define a clear strategy to achieve them.
- Take action. Nothing changes until you do something about it.
That easy, folks! It's time to set your goals and do some work towards them.
Haseeb Inayat on March 10, 2019:
Love this! Very insightful and creative