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5 Reasons Why Salesforce Customer 360 is Pathbreaking for Small Businesses


Shafqat M. is the professional content writer who has been helming digital marketing projects for the last 5 years.

Salesforce Customer 360 Platform

Salesforce Customer 360 Platform

5 Reasons Why Salesforce Customer 360 is Pathbreaking for Small Businesses: Beginning with what is B2B eCommerce platform in case you're new to this technology.

Simply put, a B2B commerce platform stands for the sale of goods and services between businesses through the medium of the online sales portal.

The best b2b e-commerce platform involves digital channels to receive and process orders instead of manual, human assets such as sales reps, or telephone or e-mails.

Which as is obvious reduces overhead costs significantly, and Salesforce Customer 360 is one such platform, most trusted and most reliable.

B2B eCommerce Salesforce

B2B eCommerce Salesforce lets a business scale its growth as it's specially tailored to meet the needs and expectations of B2B customers. Let's take a look at some of its features.

Top Features of Salesforce B2B Commerce Cloud

  1. Offers simple online buying experience - Through its self-service feature, it offers the customers shopping experience the same as B2C. Customers can access it from any device, anywhere - provided they have an internet connection.
  2. Gets rid of B2B eCommerce complexities - Salesforce B2B eCommerce makes B2B buying more simple through its easy-to-use platform. It renders online buying simple through features such as fast reorders, contract pricing, custom catalogs, etc.
  3. Empowers B2B sales teams - Sales teams need real-time customer data and insights to turn the marketing strategy in their favor, and B2B eCommerce Salesforce does exactly that, it gives sales reps access to every bit of customer data.
  4. Create intuitive digital portals - The role sites play in the lifecycle of a business is known to us. Its role has been crucial during the current COVID-19 pandemic. With Salesforce B2B eCommerce, you can create intuitive, responsive, and branded sites and portals and scale even faster.
  5. Get to the B2B eCommerce market faster - B2B eCommerce is ever-growing and has plenty of opportunities on the offing, which you can grab if you can get to the market faster. The Salesforce Customer 360 Platform helps you have an accelerated digital launch for your business.

B2B eCommerce is Growing Worldwide So Cash in on the Opportunity

It's become clear that the future of B2B is eCommerce. The enormous growth eCommerce has achieved worldwide despite the coronavirus crisis proves the same.

It's Salesforce B2B Commerce Cloud, which is driving the digital transformation across the B2B realm.

As consumers expect a connected online buying experience, B2B Commerce Cloud Salesforce is fast becoming a business imperative. No matter how small or large a purchase, its solutions streamline the buying experience for B2B consumers.

As a result, businesses can sell more products and services online worldwide with Salesforce being the main driver of growth.

75% of customers expect companies to use new technologies to create better experiences.

— Salesforce

Interconnected B2B Commerce and CRM

What's even more rewarding for a business using Salesforce B2B Commerce and Salesforce CPQ is that the data flows freely between B2B Commerce and CRM.

This is astonishingly empowering as this data is made available to sellers as well as buyers.

  • From Seller's perspective, sales reps get to see and track all customer activity in Salesforce sales dashboard. By digging into these activities such as orders and carts, sales teams can create new sales opportunities and close pending cases by mining into the abandoned cart data.
  • From the Buyers perspective, buyers are given access to CRM data right on the website. As a result, they can view the negotiated price of a specific customer, not the list price. In addition, buyers can also get data such as previous orders, and more.

In fact, it's this interconnection of data from B2B Commerce and CRM that makes Salesforce the most reliable and trusted B2B eCommerce platform in the world.

And more and more businesses hustle for Salesforce to incorporate it into their businesses in order to sell online.

Salesforce to Salesforce Integration for Integrated Commerce Experience

Integration is integral to Salesforce. It's one of its robust capabilities to integrate seamlessly with other platforms or solutions. And Salesforce to Salesforce Integration is no different!

To bring Salesforce to Salesforce Integration to your B2B eCommerce Software Salesforce, all you need to do is enable it and configure it, and you're good to go to connect other Salesforce products such as Service Cloud, Marketing Cloud, etc., and expedite data sharing between these platforms for a unified and integrated commerce experience.

B2B Commerce Shipping Integration

B2B Commerce Shipping Integration gives you the opportunity to connect with shipping providers, which gives your organization a competitive edge.

As experience tells us, freight carriers matter as much as consumers themselves. And what this integration does is it makes setting up shipments a lot easier while bringing accuracy to the cost calculations.

Besides, what else you get with B2B Commerce Cloud Shipping Integration is equally exciting and groundbreaking, which includes order fulfillment, real-time rating, tracking, and hassle-free returns.

In complex delivery strategies, Salesforce self-service comes handy and eases your troubles.

Omnichannel B2B Commerce

In business-to-business commerce taking place through digital medium - that's how we define B2B Commerce - omnichannel selling is the hallmark of customer expectations.

And Salesforce as the best B2B Commerce takes the Omnichannel B2B Commerce to the next level. Omnichannel is nothing but an integrated approach to selling.

In simple terms, it means customers have the freedom to shop through any channel, physical or digital.

Small Business eCommerce Solutions

Salesforce offers robust eCommerce solutions to small businesses worldwide. Its solutions spur B2B eCommerce growth and bring your business in line with trends in the eCommerce industry so that you never miss a thing.

• Agility

As a B2B e-commerce Software, Salesforce small business ecommerce solutions bring agility to a business even as customer expectations are on rising. It brings operational efficiency, especially to manufacturing companies where disruptions are frequent.

• Data

Do business people often ask how to improve your ecommerce website? The honest answer will be, for any B2B eCommerce platform or B2B eCommerce portal, the connected experience where data flow is seamless has precedence over how fast you reach the B2B eCommerce marketplace.

After all, it's not the speed or portal but valuable customer data that drives B2B eCommerce sales. That data comes from the ecommerce customer lifecycle, which Salesforce B2B eCommerce so meticulously stores.

• Interconnection

If your existing e-commerce website promotes disconnected sales processes, the first thing you could do to improve your e-commerce website is to leverage Salesforce B2B eCommerce.

Why? Because it'll help you get rid of data disconnection and bring its place a cross-connected data sharing experience.

• Productivity

By harnessing the infinite capabilities of Salesforce Customer 360, along with Manufacturing Cloud, you could easily bring operational efficiency to your manufacturing business and scale to any levels.

At the same time, without your organization's digital infrastructure breaking down or slowing down your progress. Then be in for a surge in sales and reap benefits of increased productivity.

Intro to Salesforce Customer 360 Platform

Customer data clearly has precedence over everything else in digital commerce as new normal. Building upon this fact, Salesforce has come up with a robust technology called Salesforce Customer 360 platform.

It's one of a kind as customer data platform or CDP. Incorporating it into your B2B organization will streamline your data management practices across Salesforce taking it to the next level.

  • Hence, offers newer opportunities to businesses to discover insights impossible to get at before.
  • Also at the same time delivering one-to-one user engagement at a scale not known before.
  • Leveraging it gives impetus personalized user engagement across commerce, service, and marketing helps build a unified profile where experience is customized for each customer.

So, why should a business go for Salesforce Customer 360 Platform? Here are some of the reasons that make leveraging Salesforce Customer 360 absolutely indispensable.

State of Customer Engagement

Customer Engagement

Customer Engagement

5 Reasons Why Salesforce Customer 360 Is Pathbreaking for Small Businesses

The advent of Salesforce Customer 360 is seen as pathbreaking, and rightly touted as a game-changer by many industry pundits, for small businesses.

It's because of the help it extends to businesses of all shapes and sizes that customer expectations are met, and in some cases even exceeded.

Here's how small businesses can leverage it to cash in on e-commerce opportunities in a cost-effective manner.

1. Personalized Shopping Experience

Customers demand personalization in their interactions with the brands. It's the personalization of the kind usually seen in B2C commerce.

Salesforce Customer 360 delivers personalized and integrated engagements, which is exactly what B2B buyers expect.

The uncoordinated customer data is good as nothing since it remains piled up in random fashion in databases. Salesforce Customer 360 mines into this untapped data and generates valuable insights from it.

Since it promotes connected experience, the customer preferences are recorded across various touchpoints and the data generated is made accessible to all parties involved.

Therefore, it empowers businesses to offer their customers personalized shopping experience by mining into the customer data.

73% of customers expect businesses to understand their needs and expectations.

— Salesforce

2. Unified Customer Experience

Salesforce Customer 360 is ingenious in the sense that the businesses can deploy it to connect with other Salesforce apps as well, hence deliver a unified cross-channel customer experience across all the sales touchpoints.

In fact, the ability of Salesforce Customer 360 to work in tandem with Salesforce sales, marketing, commerce, and service clouds helps maintain a unified and consistent customer presence throughout his/her sales journey.

Integrated Customer Experience Drives Today's eCommerce

Salesforce B2B Commerce

Salesforce B2B Commerce

3. Digital Commerce

All businesses want to scale and the key to scalability lies in digital transformation. If you miss out on that, it could have serious consequences.

Therefore, it's really important that you as a business embrace digital commerce and scale unhindered. How do you do that? Again it's Salesforce Customer 360 that helps businesses shift to digital commerce in a seamless manner.

It won't be wrong to say that without incorporating digital insights and leveraging digital solutions, a business's survival in today's digital age is impossible.

That's the reason it's indispensable for B2B businesses to use Salesforce Customer 360 in order to drive growth and scale, and become part of the ever-growing ecommerce industry.

4. Service, Marketing, and Commerce Integration

One of the reasons why Salesforce Customer 360 is a must is its ability to integrate with Service, Marketing, and Commerce and work in tandem.

As a result, sales reps get a complete picture of a customer and understand him/her with a greater deal of depth.

And that's very critical given the pace with which customer expectations evolve. To put it in simple words, one touchpoint would never suffice to satisfy customer expectations.

That's why Salesforce Customer 360 brings onboard Marketing, Commerce, and Service so that you don't miss a detail.

5. Marketing Automation

Salesforce Customer 360 utilizes its Marketing Cloud platform to help businesses reach their target audience.

And part of its offerings includes email templates, coupled with data extensions, which marketers can use to deliver personalized marketing messages.

You also get content blocks, which helps in personalization, too. A special highlight of Salesforce Customer 360 when it comes to its nexus with Marketing Cloud is marketing automation.

Therefore, it's evident from the above discussion that Salesforce Customer 360 is truly a must-have for all B2B businesses, especially in the current COVID-19 situation where brick-and-mortar retail remains shut, and online is the only medium available to reach customers.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Shafqat M