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TYPES OF MARKET RESEARCH AND HOW THEY ARE CARRIED OUT
Market research involves investigating the market from to points:
- Suppliers viewpoint _ it involves researching what and how products or services can be sold.
- Consumers view point _ which of many rival products represent the best value and how best the consumer interests can be safeguarded.
Market research may be carried out by supplier's own staff or external specialists agency.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2020 Josiah Gichuhi Chege