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SEO and SEM Search Engine Marketing

If you still think that website promotion can only be done by automatic software, then you are wrong. In order for a site to reach the top positions in the rankings, you must rely on target audience analysis, competitor analysis and copywriting.

Since trends are constantly changing, SEOs need to keep track of all directions in these matters.

Today, only inexperienced optimizers will use spam to promote commercial sites. In most cases, spam and so-called black methods of search engine optimization is recognized by automatic robots that are getting smarter.

Professionals who "make" money know how to store it, and know how to earn and maintain a rating. Thus they develop stable systems and strategies that support and give them success.

"Get rich quick" and "climb the ranks fast" are silly tales. Wind Fortune is a fickle thing, so you need to think about long-term plans. those who lead with fast and short strategies are doomed to be overtaken by the wise old "turtles" who have calculated the long-term path. Sounds skeptical? Okay, let's explore some facts.

There is an ancient saying: "There is only one thing that is harder than making money and that is keeping that money."

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It's no secret that we SEOs have always had many ways to manipulate search results. Some of the "manipulating" strategies are hated by search engines, and some are loved.

Strategies that use artificial inbound links (non-topic link exchanges, purchased links, etc.), keyword overflow etc. have worked before and may still work now if they have been used competently and secretly by search engines. But all this refers to playing with fire, because. at any moment all your efforts and achieved results can collapse, and you will be left with nothing.

Google's experience is indicative - after the implementation of the algorithm Penguin, many optimizers have seriously thought about the fact that buying links can lead to devastating consequences.

The difference between these examples is that the former strategies love search engines because they help them stay relevant within the index.

The latter examples are among those strategies that search engines are hated because they are specifically designed just to manage search results without adding valuable or relevant content.

Now let's tell you a secret. We don't care if search engines love or hate some particular tactic. It is necessary to take care of stable results, because if a strategy or system fails to produce a stable result, search engines will sooner or later destroy the site that uses it.

This is a very unfortunate fact. Why? Because the site will close, perhaps even forever.

In the past, if a site was seen doing bad things, it was possible to return a clean reputation. But today there is no reason for search engines to make indulgences.

Search engines, of course, can return the site to the index, but such a site will be stigmatized by former "merits", therefore, they won't take a high place, or it will take quite a long time of rehabilitation.

Let's look at the example of Google, since this particular search engine has the maximum potential for analysis. Today Google has access to PageRank data, AdSense/AdWords, many personal services (Google Desktop, Gmail), as well as information from other sources such as Alexa, DMOZ, Yahoo Directory, Web Archive (archive.org), etc.

So they can know:

□ a complete history of your site;
□ any page ever indexed by their service;
□ your content;
□ any "features" you have used on the page;
□ any page you linked to; □ any page that linked to you;
□ the exact structure of your inbound and internal links.

Google owns a history that, alas, cannot be changed. So keep that in mind when you will use unloved Google strategies. "Hide" them more carefully if you nevertheless decide to take the risk.

Recently, two search engine strategies have entered the arena and become popular. optimizations that we would like to talk about now. Maybe, you've heard of them before: link baiting and social media.

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"Link baiting" and "social media" have become the two most widespread special terms in search engine optimization. In addition to the convenience of cross-links between participants, they provide a link building strategy that is approved by search engines, and can create hundreds of real links in less time than the process taken earlier when using old, fruitless reciprocal links methods.

Let's start with linkbaiting. is it like that? Linkbaiting - "bait" for links, i.e. creating content for a site that will get people to link to it. This promotion method allows you to sort of manage the hype that is created around your site.

This is one of the fastest and most powerful strategies available today, with which you can create many links very quickly, while content types that work well for link baiting change depending on the area of ​​its application, for example, the use of humor, fear, controversy etc.

Creating good content that generates links is not new a idea. There are two main reasons why this can very quickly increase site ranking in search engines. First, in light of the growing popularity of social information sites their content "travels" much faster and easier than before.

New content can bring over a thousand links per day. Secondly, the links brought by linkbaiting are usually natural. They come from real people contacting you for kindness.

Examples of social networks can be: □ http://digg.com; □ http://www.news2.ru; □ http://habrahabr.ru; □ http://toodoo.ru.

An important point in the social media listing process is to demonstrate your content to as many people as possible, hoping that some of them will agree to link to you.

For example, the appearance on the home page of social media giant Digg will give you a significant increase in traffic, up to 5-10 thousand people in the first few hours of your site being on the first page of Digg. However, this increase in traffic will be extremely short-lived, and only a few of these people will return back to your site.

So forget about selling them anything. Instead, you should be based on the principle that the more people see your site, the more they like it, the more likely it is that one of them will want to link to your site.

If 10 thousand people visit your site and find your content interesting, it is unlikely, but it is possible that at least a hundred of them will want to link to you.

That means a hundred real links for you that you don't even have to ask for. All you do in this case is create content and showcase his huge group of people, and some of them like him so much that they put a link to it.

This is exactly the type of links that search engines give preference when ranking pages in search results. Today, search engine optimization (SEO, Search Engine Optimization) and search engine marketing (SEM, Search Engine Marketing) is like an adventure series (with elements of a soap opera).

As with any long saga, you need to understand events to understand what is happening. If you miss something, then you can hopelessly fall behind.

The huge problem with SEO/SEM is that there is too much conflicting and outdated information which can be very damaging. Information needs to be filtered.

The future of search engine marketing

Search engines are constantly evolving. the possible recognition and indexing by them, not only for HTML, but also graphics, audio content, organizing search results into logical categories.

Thus, search marketing is becoming more and more like traditional marketing. In general, the marketing success of search engines in the future will depend on three components:

advertising and analytics, site optimization and content and off-page promotion factors.

When all is said and done you will get the expected influx of visitors, even if your rankings are low. Your rating may be lower than that of a competitor, but the percentage of visitors to your there may be more sites that buy from you.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Temoor Dar

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