Susan is a stationery enthusiast and loves writing about how to make the most out of your stationery.
Packaging Ideas for Small Businesses
If you're looking for packaging ideas for your small business, then you've come to the right place! In this article, we're going to take a look at ten ways you can package your products, including wrapping ideas, how to have repeat customers, and so much more.
By taking the time to package your products in a delightful and fun manner, customers are more likely to shop at your store again, hopefully leading to repeat visits in the future! It's a small yet effective strategy to help you get more sales, and in this guide, we're going to take a look at simple yet effective ideas to help you package your products in order to delight customers!
We'll also take a look at tips and tricks that worked for other companies too!
Let's get started!
1. Patterned Polymailers
Patterned polymailers are a fantastic way to delight your customers. You can easily buy these on Amazon or on Etsy stores too. If you buy in bulk, you're also more likely to get discounts also!
The polymailers in the image below are a classic example of patterned polymailers; with a subtle pink background and bright, fun illustrations, this polymailer would put a smile on my face if I saw it!
You can buy polymailers with all sorts of cool designs, including stripes, polka dots, metallic designs and so much more.
You could also add some tags to your product's packaging, for a lovely effect!
Custom tags would also work great, you can create these by printing custom stickers and then sticking each sticker onto the tag. Or, you can get tags printed professionally also by sites such as VistaPrint.
When combined with twine, or red and white twine, you can create a lovely vintage effect, which looks amazing!
Yes, confetti can look amazing when added to your product's packaging!
You could wrap your products in tissue paper, for example, and then add some confetti on top for a glorious effect!
Stationery Pal often do this, and it looks amazing every time. Many YouTubers who film unboxing videos of Stationery Pal's parcels are always impressed by the lovely packaging.
Small touches like these can look amazing, and may encourage repeat customers.
4. Twine & Kraft Paper
A popular combo involves twine and kraft paper, where you wrap the products in kraft paper and then add some twine around the package. It makes for a lovely and cute effect, which I'm sure customers would love!
The combination of kraft paper and twine is a particularly vintage combo, which many customers would love to see and be delighted to receive. I'm a huge fan of this aesthetic myself, too! This aesthetic also tends to work well with handmade goods, such as homemade soaps, craft items, and so forth.
A dash of ribbon here and there can look amazing! For example, you could try adding some ribbon to a package by wrapping it around the gift paper or tissue paper.
There are all sorts of ribbon available, from red ribbon to metallic ribbon and even glitter ribbon too! You can find these novelty materials in craft stores or online via Etsy shops. I'd definitely recommend exploring the products available!
Red ribbon works beautifully with kraft paper packages, but striped ribbon can also add a postal touch too.
6. Patterned Paper Bags
Another idea involves adding your customer's products into a patterned paper bag, before adding this paper bag into a polymailer.
I'd also recommend sealing the bag with a sticker for an extra flourish. It also helps retain all the items inside the paper bag, as you don't want them spilling out when the customer opens the polymailer!
Striped, patterned and dotted paper bags tend to work very well, and I've seen many Etsy stores do this, including planner and stationery stores. I once ordered some stationery from an Etsy store, and they added the pens and notebooks I ordered into a beautiful paper bag adorned with stars, it was wonderful, I must say!
7. Add A Thank You Card
You can print custom postcards via Vistaprint, for example. Many small businesses use Vistaprint for their custom printing needs, and I've found them to be quite affordable too. I also printed stickers and labels with them too. Having custom packaging can enhance the professionalism of your brand immensely.
Thank you cards can encourage repeat visitors, so if you're hoping to implement one of these packaging ideas for your small business, I'd definitely recommend adding a thank you card at the least!
8. Add Some Small Freebies
You could pop a small gift into your customer's parcel for a thoughtful gesture. This is sure to make many customers' day, and they'll definitely be more likely to shop at your store again!
However, you don't need to include overly expensive gifts (unless your business can afford them, of course!), just a small, thoughtful freebie is enough! For example, if you run a sticker company that sells planner stickers and decorative crafting stickers, you could provide an extra page of stickers as a gift for your customers. Or if you owned a soap company, you could provide a small, sample gift soap for customers to try out! Other companies such as Lush do this regularly at their own stores, and it definitely makes my day to get some free samples! Customers can also try out new products through the samples provided, so think of this as a marketing opportunity also!
9. Patterned Gift Wrap
Gift wrapping doesn't have to be limited to standard Christmas themed paper, there are so many patterns you can choose from also! I've provided an example image down below, which showcases some cute gift paper which would sure put a smile on my face! Patterned gift wrap is a fantastic way to show your thoughtfulness, and your customers will definitely appreciate this!
From geometric patterns such as stripes and polka dots, to celestial themed wrapping paper, there's sure to be a pattern which reflects your shop's unique flair. Make sure to explore the various options available online, such as in Etsy stores and on Amazon too.
10. Tissue Paper
You could wrap your products in tissue paper for a lovely finish. Simply place your products on a large square of tissue paper, then wrap the paper over the gifts. You could add a cute sticker to seal the products inside, and your packaging is done!
There are all sorts of patterned tissue paper available online, especially on Etsy stores too. Make sure to take a look at the products available in these stores, you're sure to find some tissue paper which will match your shop's aesthetic or vibe.
From floral patterns to gold foiled patterns and so much more, there's a huge variety available for you to choose from.
Packaging Ideas for Small Businesses
Try adding your customer's purchases inside a patterned polymailer for a delightful effect.
Some ribbon and washi tape always looks amazing!
Tissue paper is a perfect finish, simply pop your products onto some tissue paper, wrap the tissue paper around them, and seal them inside with a cute sticker.
Thank you card
Encourage customers to shop at your store again by including a thank you card and a message.
Kraft paper and twine
This vintage combination is perfect for handmade and homemade goods!
A small freebie will encourage customers to shop at your online store again!
Patterned gift wrap
Patterned gift wrap can add a pop of color and some unique flair to your packaging.
Paper bag with stickers
Add some cute stickers to a paper bag, then pop your customer's purchases inside!
Hopefully you've found some packaging ideas for your small business!
Thanks so much for reading, I hope that you've found this article useful! When packaging your products, small gestures can go a long way. From little freebies to tissue paper to gift wrap, there are so many ways you can brighten up a customer's day. These acts of kindness are sure to be remembered and hopefully your customers will turn into repeat visitors! There are so many other packaging ideas for small businesses, so make sure to explore these further on inspiration sites such as Pinterest!
What are your packaging strategies? I'd love to know what worked for you! Let me know in the comments section below, I'd be delighted to hear your thoughts!
Thanks again for reading!
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Susan W