Vikram Brahma is a Digitalpreneur, Author, Blogger, Writer, & YouTuber. He loves to write content & spend time working from home.
This article is for someone who is highly interested in digital marketing. So, if you are planning to start your career in the following categories as a blogger, affiliate marketer, eCommerce expert, or course creator then you can use this article as your reference.
I also like to inform you that there are many ways through which you can start your online business. In fact, there are more than thirty possibilities of businesses which you can start by sitting at home. So, in this article, we are going to see some of the basic must-have tools for starting an online business. So, let’s begin.
Purchase Your Domain And Hosting
If you are planning to start your career as a blogger then the first two things which you need are registration of your domain and hosting plan.
Nowadays, it is very easy to get both of them online. There are many websites through which you can get both of them. Some of the biggest names in this area are Bluehost, Site Ground, Godaddy, Hostinger, etc.
There are many options available and you can choose your plan as per your requirement. You can pay them either by debit or credit card options. But in most cases, they prefer payment through credit cards only.
Once you have purchased your domain and hosting plan then you need a website builder. By using them anyone can easily build beautiful websites.
There are many website builders and you can choose WordPress for this purpose. WordPress is a Content Management System (CMS) and this easily helps you to build your next website. And currently, more than 35% of websites are build by using this platform alone.
Along with this, you can use page builders like elementor. This again reduces your effort and help you build a good looking website. Now, all you need is some real-time experience but it will have some amount of learning curve.
Landing Page Software
Now, if you don’t want to invest your money in building a website then there are other tools available in the market. They are known as landing page creation software.
A landing page in simple words means a page that is designed to convert visitors into leads or customers. It is slightly different from a regular website page. The objective of such a page is to capture as much information about the visitor or sell the product.
Currently, there are many landing page creation softwares available in the market. Clickfunnel, Instapage, Leadpage, Elementor, MailChimp, Hubspot, etc. are some of them.
The only drawback is a few of them will cost high. For example, since we are from India, software like Clickfunnel will cost us $97 which is above
Rs. 7000/ per month. But still, many online marketers are using this softwares.
Email Marketing Software
Having good email marketing software is essential for any digital marketer. Emails are considered as gold mines. Marketers can easily introduce their products to customers by using email.
By far, email marketing is considered as the least cost marketing. If you compare them with any other marketing tool you will find that it is easy to use and can provide you with one of the best returns on investment.
Not only that it is very easy to start and easy to measure its effectiveness.
There are hundreds of software available in the market. Some of the well-known softwares are ActiveCampaign, MailChimp, Aweber, ConvertKit, etc.
Many times it is necessary that we need to collect payments from our customers. Nowadays, it is possible to collect payments in various ways.
These are known as online payment portals. You just need to integrate them into your website. You can even use these to build your online product page and collect payments directly.
There are many payment gateways available and you can use any one as per your requirement. Many people use Instamojo, Razorpay, or even Paypal or Payoneer mostly for international payments.
Video Hosting Platforms
Nowadays there are many online courses available on the internet. You can literary learn almost anything by sitting at home. I have even seen people selling online courses related to farming.
But if you are someone who wants to build his online video course then you will need platforms where you can upload your videos. Again there are tons of sites available and they have their own advantages and disadvantages.
Some people even use YouTube as a platform for uploading their video content. You don’t have to pay any fee to YouTube for uploading your videos.
Creators keep those videos in private mode and share links with those who become their paid customers. Then there are platforms like Udemy, Teachable, Vimeo, Skillshare, LinkedIn Learning, Coursera, and many more.
Video Editing And Screen Recording Tools
If you are preparing your course you will be recording your videos. Many times you have to do simple editing, sound adjusting, color editing, etc. For all these reasons you will need a simple video editing tool.
For all my video editing work, I use Filmora. In the beginning, you might need some time to understand and might have some learning curve for you. But it all depends upon you how fast you learn it.
In the same way, to record your laptop screen you can use softwares like OBS, Zoom, ApowerRec, etc. These are highly essential tools if you going to launch your course by recording your screen. You might have to take a yearly plan.
Apart from these tools and software, you might need other tools like graphics editing software for which you can use Photoshop. But if you are not skilled then you can use cloud-based software like Canva, PicMonkey, Crello, Snappa, etc. And last but not least you need to have one automation software, which will help you to run your online business in automation. This will 10x your business and you can have more time to do other things.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 Vikram Brahma
Vikram Brahma (author) from Assam, India on December 01, 2020:
Thank you, so much Liz, for your positive comments. I will try to write more articles on digital marketing topics.
Liz Westwood from UK on December 01, 2020:
This article contains a lot of useful information for anyone who is interested in setting up an online business.