PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.
Facebook is the oldest of all social media platforms. A place where billion people interact with each other on a monthly basis. Clearly, as a business owner, you need a robust strategy to extract the potential audience from Facebook. To ease your work, I am going to discuss with you some of the best Facebook tools in the following article.
1. Facebook Insights
Facebook Page Insights is your first and foremost important tool to better understand your audience demographics and also, how they interact with your page. This will let you know what type of content they engage more with.
You can track actions, likes, views, and much more. This information will help you decide what should be your next move to maintain constant engagement and also increase it instantly.
Hootsuite is a hugely popular social media management platform. It works with every social network you can think of. It has all the possibilities you can ask to boost the engagement rate on your Facebook page. You can easily respond to your audience’s queries in a short time. Facebook also gives you a badge for fast response letting the larger audience know about your page.
3. Post Planner
Post Planner can help you save a lot of your time that flushes down in publishing your posts. Post Planner has a proven record of generating a higher engagement rate on Facebook than any of its competitors. It informs you about the best performing content, which you can share on your page. It analysis your page and your audience. Then, it suggests you the most appealing content that’ll certainly be liked by your audience, using the recommendation engine.
4. Sumo Share
Sumo Share helps you design eye-catching social media share buttons. Stylish enough to catch your audience’s attention. So, what does it mean? Your readers will be pushed hard enough to share your content on Facebook giving more views to your content. But make sure your content is eye-catching too.
Agorapulse has an inbuilt CRM (Customer Relationship Management) that provides you features such as scheduling posts, handling every conversation with your followers, tracking and segmenting them into groups and much more.
Brandwatch is a perfect social listening tool. It has access to more than 80 million sources. It is considered to be the powerhouse of Digital Consumer Intelligence products. You need to give access to your Facebook data so that it can clean the unimportant data out of it. Brandwatch can improve your data analysis and also provides features to segment them, if necessary.
RapidMiner divides your engagement rate into negative and positive. It is called a sentiment tool. It monitors the unorganized content sources such as online reviews, comments, and so on. You can find out the specific areas online to grow your business and also the trends running among your customers.
Canva is a highly renowned designing tool. It helps you create anything in a quick and efficient manner to post on social media. You don’t need to be an expert to use this tool. It has amazing tools to accelerate business value through excellent graphics.
9. Adobe Spark
When we talk about designing and creativity, Adobe has everything to offer. Adobe Spark is one such tool that can help you create short videos for your social media platforms especially Facebook. Besides providing excellent video and graphic creation services, it also helps you with web designing.
Copyright is a big issue even on social media platforms. Try to make use of copyright-free images. In case, you need to use someone’s work, don’t forget to give credit to them. Well, you might need not to do that since a site called Unsplash has every type of image you can ask for. This is not a Facebook only tool, but it’s filled with high quality free and fresh images that can add a special touch to your every social media post.
Likealyzer is one of the best Facebook analytical tools. It is classy and extremely helpful in monitoring social media activities. It rates your Facebook performance on the basis of 70 different factors. Based on the score you receive, you can compare your performance with your competitors and other industry leaders. It also helps you with how to optimize your reach on Facebook.
12. Facebook Page Barometer
Agorapulse has initiated this tool to boost your page performance and take it to the top by comparing it with other similar pages on Facebook. You can see your insights through graphs. It details about paid reach, organic reach, and viral reach on a monthly basis.
13. FanPage Karma
FanPage Karma is an excellent social media management tool. It generates analytical reports, enables communication with your followers, provides publishing options and helps you dive deep into social media research. This tool is much of a research guru. It can evaluate innumerable Facebook profiles at the same time, which is wrapped into a chart board. It also keeps you updated with the latest trends, providing you with morning reports.
ManyChat is a messenger marketing tool. It is said to be the best bot platform useful for both marketing and sales professionals. It can help you build your CTR by 25%. Also, gives you the opportunity to drive traffic and increase sales. You just need to use one of ManyChat’s available templates or you can customize them as per your need. ManyChat works on Facebook Messenger.
Heyo is a specialized tool used by marketers to run contests, campaigns, and sweepstakes. Besides Facebook, it works for different social media platforms as well.
MobileMonkey is ManyChat’s alternative. It is one of the most favorite tools of famous marketers. You can test your Facebook Messenger Ads using MobileMonkey.
Adespresso is a marketing tool that works for Instagram, Google, and Facebook, of course. It easies your work by creating, managing, and analyzing all your ads at a single place. It also lets you work with your team in the system to keep all of you updated with the latest news. Social media geniuses also suggest investing in personal consultations with experts working for Adespresso, since they said to have the best ad management practices.
This is one of the Adespresso tools developed especially for Facebook. It helps you know your best and worst decisions implemented in an ad campaign through a free report. It helps you understand the optimized way to bring in cash and eliminates unnecessary details. Compass can let you surpass your competitors, providing you with chances of improvements in your content if needed.
19. CoSchedule Headline Analyzer
As the name suggests, CoSchedule Headline Analyzer scans your post headline and examines if it’s clickable or not. The tool has great usability for Facebook marketing as well as for other social media platforms. It breaks down your headline and gives suggestions to improve it. As said by famous marketers, “A well-written headline accomplishes 90% of the task.” Your headline is solely responsible to drive traffic to your main content. CoSchedule grades your headline from 1 to 100. It must not be less than 70 to make it green.
AdRoll rolls already launched a Facebook Ad campaign to people who didn’t take the desired action. These campaigns can also be termed as retargeted ad campaigns giving you a second chance to attract the audience. To relaunch, AdRoll first collects data about visitors from your website and then motivate them to get engaged on social media such as Facebook.
21. Perfect Audience
Alike AdRoll, Perfect Audience also retargets already launched ads to make your audience revisit your website again. Besides retargeting, the tool also gives features such as revenue and conversion tracking. It works great with Facebook as well as Twitter to retarget audiences from different social media platforms, all at once.
Qwaya helps you optimize your Facebook Ads campaign. It works by splitting your target audience into different segments and conducting A/B testing on them. You can receive the actual comparison of these segments and figure out which of these are more productive. You can try variations, Qwaya will choose the best for you.
These are some of the best Facebook marketing tools that I’ve tried by myself.
The best thing about these tools is they not only give you higher engagement but also promise better conversion as well as higher lead generation.
© 2019 Prachi Sharma