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Key Marketing Channels for New Businesses in 2022

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Top Marketing Channels in 2022


Top Business Marketing Channels in 2022

Marketing is key to making money for your business. All new business owners need efficient marketing channels. However, choosing suitable marketing channels can be a huge nightmare.

Below is an extensive guide on essential marketing channels for new businesses in 2022.

1. SEO Marketing

Did you know that 62 percent of consumers use search engines to discover new products, businesses, and services? HubSpot further clarifies that 41 percent of purchases are initiated through search engines.

SEO (Search Engine Optimization) is the process of ensuring that your website ranks high in SERPs (Search Engine Results Pages) for a specified period. It helps you get what is considered organic website traffic since you don’t pay for ad placement on the different search engines. Understand that according to research, 3 out of 4 internet users don’t bother to scroll past the first page in search engines.

Why do you need SEO marketing as a new business? SEO ensures you get more traffic on your website by taking your business to unknowing clients.

2. PPC Marketing

Pay-Per-Click (PPC) marketing involves paying advertisers a fee each time your ad gets clicked. It is an excellent way of buying visits to your website compared to earning those visits organically.

As a new business, your priority is attracting clientele first to start getting active traffic on your website. Through PPC marketing, you can use sites with a lot of traffic to get new clients and divert them to your site.

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The most successful PPC marketing used is search engine advertisement. You have to bid on search engines so that your website gets advertised on the very first page when someone inputs a keyword related to your business in their search engines.

The advantage of PPC marketing for new businesses is that the traffic you get is worth way more than what you pay. You may spend $2 for a click but make a sale of $300, which is a huge profit if you ask me.

3. Network Marketing

Network marketing depends on person-to-person sales made by independent representatives. It can be referred to as cellular marketing, multilevel marketing, referral marketing, consumer-direct marketing, or affiliate marketing.

When you are a new business, you can use networking marketing to create a vast clientele in a short period. It involves creating a tier of salespeople, which means that you encourage your salespeople to recruit their network of more salespeople.

The salespeople earn a commission for the people they draw into their network, which motivates them to sell your business more. You pay the salesperson a commission, which means that you make much more money and get to increase your clients.

The FFC, however, advises that a single-tier model is much more reputable than a multi-tier scheme. Creating a salesperson tier is not as simple as it seems, and you may need the help of professionals with experience in the marketing field.

4. Social Media Marketing

Social media offer a platform for companies to interact with potential leads and grow their audience. In 2022, you need to focus on platforms that have high engagement – these include TikTok, LinkedIn, Twitter, and Instagram.

However, B2C and B2B social media marketing are completely different. For starters, B2C should focus on standing out from the crowd with B2B is about showcasing how a business is better than its competitors. Therefore, you need to design your social media content to suit your business model.

Finally, each social media platform has unique benefits and uses. It will help to consider which social media pages resonate with your audience. You can then create content that suits each platform to increase user engagement. Do not forget to offer round-the-clock assistance to any customers that may have questions or inquiries.


When you are a new business, you don’t need to use all the available marketing channels. You need only to use one or two effective marketing channels Ensure you conduct sufficient research and hire a marketing professional to help you get started. With time you can start using more sophisticated marketing strategies such as partnership marketing.

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