Ryan is a poet, article writer, screen writer, sportswriter, copywriter, and song writer.
Indirect and Direct Marketing
There are two types of marketing. There is no difference in the two. In them both you must get the attention, convert it and keep it. Before further explaining this, I will speak of the different qualifications for a career in both. It is vital to prep your mind so that you succeed. Change the bad habits you grew up with good ones. Direct marketing is a tough business but, so is the music industry and entertainment world. Change hurts with a purpose.
When I started studying marketing, I found that I have been doing it most of my life. I love getting attention. I love converting it and keeping attention. It was not until I was in my late 30’s when I started taking it seriously. I signed up, read, and watched different things online to feed me knowledge. I desired to go to school but finances did not allow it to happen. Despite that, I used no excuses to not learn. I found free courses to help me. My zeal opened doors allowing me to go to school online. Months later I took a great step and drove to Atlanta, GA. A newly started marketing firm called me for an interview. Sadly, none of those opportunities worked out. Matters became worse when I lost my car. I got another and lost that too. I found that the events of hardship helped me to prepare. Now, I strive to help others do the same.
You Must Shift Your Mind
These marketers' goals are to reach 95% of the community every day. The company that I work for started in 1986. Big names like Antonio Navarro and Michael English have played a role in the program is what it is today. In doing this, you must have a student mentality. In this, you must also have a competitive one. The thing about this company that I love is the fact that I do not need a degree. No, I am not comfortable not having one. I get to get a jumpstart on the career that I am chasing.
Enough about me, allow me to go deeper into the qualifications of the job.
Direct marketers must have an attitude that makes people want to be around them. Indirect marketers do not have to worry about that much. They do not because they work more behind the scenes. Behind the scenes to reach the masses. Examples of these types are on social medial, ads, and billboards. These marketers make the real estate without the mind. They program it to do what is needed.
Direct Marketing is not just a job for most. It is a lifestyle. That attitude and mentality I allowed my mind to develop. Remember reading me say that I had an interview as soon as I got to Atlanta, GA? Despite me not being offered the position, I realized that I was not ready mentally. Reprogramming did hurt but, since I wanted to be there, I did not care. Making this apart of your lifestyle makes things a lot easier before you get it.
Develop the Mind Of a Leader
Growing up, I craved positions of power. I often trained on the jobs that I worked. I did so without being hired to be one. It was just in me. The mind of a leader was already there. Leaders must be able to manage. Managing myself was there. I wanted to do more than just myself. I desired to manage a crew.
These marketers believe in themselves so much until they make it come true. Their marketing methods are not offensive. When they are doing the jobs, they take control. They do so in an aggressive but very polite manner. Quality is a factor in what they do every day. No matter if it is a sale or charitable organization, quality is what they promote. Leaders focus mainly on quality.
They practice and hit the customers' hotspots. Getting attention is not their only desire. Converting it and keeping it is, the human interaction is the most intense weapon for these guys. They approach with jokes, icebreakers, or anything to make the customers feel comfortable. Leadership is their lives.
Release Bad Habits
When I wasn't offered a position at first I spent time developing these habits. As I did it, the hurt of the old ones breaking was astronomical. To me, this is considered a lifestyle. I refused to wait until I am in the industry to do this. Astronomical but, they had to go. Now, I am thinking in a way I never thought I would. When you want a career, you cannot be afraid to make the changes that you need.
In direct marketing, you must have a world-class attitude. You have to have this because people are going to say no. That is just reality. As said before, in this industry, you get 97 no's pitching to 100 people. You have to develop the right attitude to withstand it.
In my opinion, that is the top habit a direct marketer must obtain. More resilience, being early, work ethic, maximizing territory, knowing goals, Knowing why you have those goals, and taking control. You must know what you could control and what you cannot.
Changed Your Appearence
Do you see a charity organization in street clothes? or a CEO in them to get clients. The answer is no. They are always in professional attire when they are on the job. In the direct marketing industry, they present themselves in great fashion. A professional look defines the smarts very well.
Direct Marketers must present quality. If they are salesmen, they must see great opportunity. When the salesmen show good quality, they increase commissions, sales, and job security. Their work ethic displays the quality very well but, a hidden feature does it best. That feature is called an impression.
Your first impression could be your last one. Make the best of it. I know that sometimes some do not have the professional attire starting. I know because I was one of those people. Once I was able to purchase it, I did. Along with that came more profit and the life I always dreamed I would have.
Beauty In Storms
I developed these and saw the beauty in my storms. Sadly, many around me did not understand it. At first, that hurt but now it does not. In life, many things discomfort you. You have to stand through it. See the beauty in the storms. I am aware that many reading this may not be religious but, we all know endurance. No wealthy iconic figure became who they are without suffering before it.
In this industry, there are many objectives that your mind must help you be ready to handle. Remember what is called QTQP. That stands for Quality time with Quality people. Before I started working in the field, I made sure to put the right store in my app. The customer experience I managed very well. I listened, discovering, and positioning myself to adapt to the customer needs. A great customer experience brings brand loyalty. All of this happened because I allowed my mind to become mentally fit before it all. I was not offered a position at first because I was not mentally prepared. You must be mentally prepared to be a direct marketer.
When marketing indirectly, you want to build a campaign first. Google adwords is a great benefit for it. It will increase the performance on your page. Additionally, it will increase your online presence. Sure it may take a while but it must be done. There is an online advertising platform that was developed by Google. The initial release date was in 2000. From since that time it has been essential in helping businesses grow. Advertisers pay to display brief ads using the platform. In addition, they pay for service offerings, product listings, video content and they generate mobile application installs within the network. The installs are quickly presented to the users on the web. This is google's main source of revenue. Before it has reached this point the advertisers were paying for the ads monthly. Google was setting up and managing all of the campaigns during the time. The big business could afford to pay for the service monthly but the small ones struggle to do so. So later, it became a self-service portal. This made things a lot more easier. Since the start it has offered tremendous reach, precise targeting and several robust features that will help you track your campaign performance. To work with adwords there is a few things you must keep in mind. You must have an Adwords Account, understand the tiers of adwords and be specific.
The Tiers Of AdWords
The account is one of five tiers in Adwords. You also need a campaign, Ad groups, Keywords and Advertisements. The account contains all of the information you enter when you sign up. The campaigns should sit within the account. Each campaign should have different objectives, budgets, and settings. Those within each campaign determines where and when your ad appears. They should be in perfect alignment with a business website. For example, if your website is an online store that sells products you will make a campaign for each one. This is where the ad groups come in. This is a set of similar ads and keywords that target an audience. Make sure that the ad groups are organized at all times. Be sure to put the proper key words in the ad groups that will trigger ads in the campaign. You could have several advertisements in the ad group to test out different variations of your ad creatives. This is a good move that will help you find the one that fits best for the campaign. Organize everything while you create it so you will not lose data. Trust me, it is a lot easier this way.
Set Up an Account
I heard of google adwords and was interested in it . So interested I dived in without doing my research. I forgot the simple parts of the process. I thought doing it the hard way would result in quick success but I now see that it does not. I actually read up on it a little more. Now, I strive to help others to do what I neglected to do. The first step is simple. You must create an account. When creating it, you could use the same account you use to log into Google. If you want a different one just create it. The process needed to set it up could be a bit tricky but Google will help you through it. Along with Google helping, there are many others that will. Creating it is pretty straight forward so it will not be hard.
When I see campaigns on any site I notice a few things. The first thing is the picture. I advise others to think big when it comes to ad campaigns. Your first impression maybe your only one so make sure that it is the best. I notice that it is well organized but mostly I notice that it is specific. A specific campaign is very important. The people want to know what it is about. This has to be taken into consideration when setting it up. Create several ad groups that are very targeted.
Marketing is a show-me business, not a tell-me one. The bosses do not want to hear what you could do but see it. In Direct Marketing you must have a positive attitude. Positive within your personality. To many like myself, there is not much of a difference between the two. This type of Marketing is just face to face but a few things stand out about it that proves that it is not complex to get into. One of the reasons I wanted to do this is because it challenged me. Talking in front of people is not a position I grew up in. In it, I found how simple things really are.
There is No Seniority
CEO James Sagar made it clear many times that in this business you don't need a degree. Carry yourself like you are running your own business from the start. Dress like a CEO. Work unsupervised. These things will determine your results. Become the hardest working person and be able to manage yourself. The CEO gave me my shot to do what I never thought that I could. he did not look at what I did not have but at what I could do.
Have a Student Mentality
In this business, you always want to be hungry. Develop that hunger before you get in, As you read above, I did and was delighted. Watch some youtube videos or listening to podcasts. Find anything that fed you what you need to succeed in this business. The opportunity was may not be there at the moment but know and believe that it is coming. Like me, be ready when it comes.
When I first was hired to work as a direct marketer things were not the way I desired them to be. I did not have my place, my car was repossessed and my first was totaled. Luckily, I developed the mindset to have no excuses. I wanted to go for it and use what I had. I am not going to run away with talking about myself here but said this to say that all you need to do is simple. Be a simple guy that possesses all of these attributes. With them, you cannot go wrong.
In this business, if you are not early you are late. Come to work ready to work. Manage your time. Have what I call LIFE HABITS. Sleep early and wake up early. Shower at night and in the morning. Eat foods that will help your mind be as healthy as it could be. This is what it takes in this business. You have to be sharp. Surely, you will not be perfect but that is why you have a team. They will help you to do it.
Work Ethic Beats Talent
Changing from the old is not easy. its not because you are so used to doing things that way. It hurts but it is necessary. These practices named here all marketers had to have before they got in the door. Like me, some were determined to think differently. I was interviewed to be apart of a firm as soon as I got to Atlanta but I was rejected. I did not take it wrong and want to help you do the same. When jobs reject you a lot of times it means you are not ready. I had to prepare mentally. Getting into this business is not complex at all. Work Ethic has beaten out talent for years and I doubt it will end anytime soon.
© 2021 Ryan Jarvis Cornelius