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Importance of Directing

Importance of Directing Function of Management

Importance of Directing Function of Management

Directing in Management

Directing function is the basis of management process and the accomplishment of goals depends on this. This function is also known as actuating function of management as an enterprise’s running really begins on the direction. Several benefits are provided to an organization because direction is the central point of an organization and they are as follows:

Directing initiates actions: Directions is the beginning of the subordinate’s execution of their work. Actions begin right from this function onward as the employees learn their jobs and carry out the proper instructions that are given to them. Plans which are made can be carried out only after the actual job begins and it is only then that the direction turns out to be helpful.

Directing integrates efforts: The superiors are capable of directing, inspiring and instructing the employees to work only by directing. To do this, every person needs to work hard in order to accomplish the goals of an organization. Every department’s efforts can be easily connected and included along with the other departments through proper direction. This can also be achieved through influential leadership and efficient communication. A concern achieves certain stability only through effectively incorporating all the efforts made by all.

Directing is a means of motivation: The function of direction aids in achieving all the goals effectively. A manager uses this motivation factor effectively in order to enhance the employee’s performance in the organization. This can be easily achieved by giving proper salaries or rewards and this in turn enables to help as a sort of ‘’Morale Booster’’ for the employees in an organization. The employees can do their best through effective motivation and this in turn aids in the eventual expansion of an organization.

Directing provides stability: An organization’s balance and constancy is very vital for surviving in the market in the long run. The managers can achieve this effectively by using four tools or essentials of direction, cautiously blending influential leadership skills, able communication, a firm command and also a well-organized motivation. Stability is very vital as it is an indication of the enterprise’s expansion. Hence, a manager can utilize all the four traits within himself in order to uphold the standards of performance of an organization.

Directing will enable to cope with the changes: It is normal for humans to resist any new changes that are brought in an organization. However, in order to become a leader in the market, it is important to able to adapt oneself to the ever-changing environment which in turn aids in supporting planned growth of an organization. The function of direction is necessary for meeting the new challenges in a fast-changing environment, both internally and externally. The changes in an environment can be managed easily through effective communication. The manager’s role is to effectively communicate all the contents and nature of new modifications explicitly to the employees. This aids in clarifying, easily adapting and an enterprise’s smooth functioning. For instance, if an enterprise changes from handlooms to doing power looms, it is necessary to bring about a vital change in the methods of production. This results in a decrease of human labor and an increase in using more machines for this purpose. Hence, in this case, the manager can explain to his employees that it is important to bring about this change in order to benefit them. Production increases as a result of utilization of more machines and this in turn results in more profits for the enterprise. Hence, the subordinates are benefited indirectly through this change in the form of high salaries being given to them.

Directing helps in efficient utilization of resources: The proper direction of money aids in defining the roles and responsibilities of all the employees towards their own work. Utilization of resources can be effectively done only when there is no duplication of any efforts, no wastage, overlapping of achievements and so on. The roles of employees become defined only through proper direction as the manager uses his control, guiding and instructional abilities and skills of motivating and inspiring all his subordinates in the organization. This aids in the greatest employment of resources pertaining to humans, materials, machines and finance and this further aids in cost reduction and an increase in profits of an organization.

Also See:

  • Directing Function of Management
    Directing in Management, Directing Function of Management; Directing Definition, Importance of Directing and Elements of Direction - Supervision, Motivation, Leadership and Communication.
  • Principles of Directing
    Direction is always a complicated task as it involves dealing with employees of different kind. A manager can become successful in the skill of efficient direction by learning and practicing the basics of direction.


Dr Akhila from India on November 24, 2017:

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that's quite informative.

jisna on October 20, 2013:


ANJALI VISHWAKARMA on July 08, 2013:


Dilip Chandra (author) from India on February 27, 2013:

Thank you Ruchira for reading and commenting :)

Ruchira from United States on February 27, 2013:

Yup, leadership n directing could be synonyms.

Well said!!

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