I have done one hundred and six eBooks, six books and thirty-eight online courses; accounts, business, self-care, and affiliate marketing
It means you write unique, valuable, and informative articles about your business, product, or service and publish them on social media, articles directories, and Google. It has to have relevant keywords related to your business; also, the title should have the keywords; if not, when people search on Google for products or services like yours, they will not find your product or you. So, when you use keywords, they type in the keywords like yours, the title of your article will appear; they will start to read that. When you use relevant keywords, your report might appear on the first page of Google, so you will have more people reading your articles, and they will come to know about your business. Therefore, if you want to have more customers, you need to do this consistently; if not, people will forget you and your work.
Here are some types of content that you can create and publish.
You can create this with lots of information like statistics, graphs, charts, and other information. Some businesses hire companies to do the infographics if they can afford to pay them a significant amount, like $1000 or more. Also, you can create a board on Pinterest that relates to your business topic and post it there, as this is also a form of content marketing.
Provide valuable content.
If you expect your visitors to keep coming back, you got to provide helpful information. You could write about the problems that people can expect in your industry and show them the solutions. Also, mention that if they ignore the issues, the consequences that they have to meet later. When you start to create your content, prepare a checklist to not miss out on anything. Do you know your target audience? You got to plan your content to attract them. The information that you give in your content should show your credibility to impress potential customers. If they see the value in your content, they might become your customers. Last but not least, if you do not provide helpful information, your visitors will turn away quickly.
- Select a niche that has a great demand for the listeners.
- Choose a title regarding your place and passion, and also it should attract your audience.
- You have to write a description that entices your listeners if you want them to stay with you.
- To remain in the visual medium, select a suitable image and a logo that represents your niche.
- Pre-plan your episode, choose a podcast format, either interview, solo style, tell a story.
- Select a podcast hosting provider
- Prepare and record.
- Publish it
- Submit that to directories.
Podcasting could be expensive; also, you will need good tech help if you are not good at it. It will help you attract your audience when these audiences are interested in listening to the podcast. I have given you an idea about podcasting, but if you want to do that, take your time, study it, and do it properly; if not, it will go to waste.
How to get started with content marketing
Some of us feel content marketing is overwhelming, but it is not if we want to do it. A successful content marketing campaign is manageable and sustainable.
I will show you some ways to do that.
Find your customers.
You have to know your target customers and what they like to have, their problems and how to offer them the solution. Once you know all these you can start to write for them. Also, segment your descriptions according to your customers to begin to write to suit their problems.
How will you create your content?
You can create your content in many formats, such as a video, infographic, audio, podcast, or even a checklist. The vital point here is to decide which design will showcase your value, then apply that to your format, which you want to use for your audience.
Who is going to write it?
If you can write, there is no problem, but get some help to proofread your copy; remember, your audience will judge your business depending on the quality of the content that you provide to them. So, ensure you identify the right source to do this for you maybe you have someone close to you or find someone from outside.
How will you distribute your content?
You can post your content on your website, email the article to people on your email list, and when you host an event, you can print that and give everyone who attends your event. But ensure that your audience will receive all that; if you know what format will have more attention, use that format when you distribute. You can use articles to email, hand over a checklist to your audience, and post it on social media, too, and a buyer’s guide is an excellent follow-up to a pitch.
Schedule your plan
It is not that difficult to have a content marketing plan, but you have to know the readers and the format they prefer to read or listen to the content. Creating a short-term program for about 3 to 6 months depends on how much content you can make that brings you more customers. Besides, it depends on your budget as to how much content you can prepare and the time it will take to build your schedule.
Follow best practices.
Compelling content is written without the jargon that only you and your peers will know. It should also include how-to advice. A short, relevant, actionable piece of content is best.
Content marketing strategy is an excellent one to promote your product and Google to give you recognition by moving your article to the first page. When that happens, you will have more visitors to your site compared to other promotional ways. It is free, but it will take some time and depends on your dedicated work. People who try this method have seen enough success, but some others tried and failed. So have to try hard to leave the thought of failure behind you.