Pawan Kumar is a Digital and Content Marketer at Springworks. He has been featured on many reputed publications and online magazines!
Starting a Facebook business page might be easy, but growing a Facebook page can be challenging.
Do you want to increase traffic and engagement on your Facebook business page?
In this article, you’ll find nine ways to increase engagement on your Facebook business page.
1. Post-Native Videos Directly to Facebook
Uploading native videos to Facebook is one of the best things you can do to increase Facebook engagement. Statistics suggest that these videos receive up to 8 times more engagement than all other non-native kinds of videos. This is because native videos on Facebook are arranged in a video gallery on your page, which is pretty convenient to browse and explore.
The video gallery provides an opportunity for your prospects to view your videos even if they missed the original post. Moreover, native videos can engage people by helping them find video content under the relevant playlist.
2. Analyze Facebook Insights for Data You Can Use
Increasing engagement for your Facebook page can seem like a challenging task if you follow your intuition. It’s better to take a look at the actual data before planning a strategy.
One of the best things you can do is analyze Facebook insights for data. Be it the number of post clicks, post reach, or comments in a video, all of these have a story to tell if you look closely. Insights can help you understand why a particular post is performing well and which day or time is best for engaging users for your Facebook page.
3. Publish Exclusive Content On Your Page
Don’t just spin off one type of content across multiple platforms. Instead, create exclusive content for your Facebook business page. Imagine it this way, if you don’t have something mainly designed for your Facebook audience, why will people follow you on the platform or care to look at your content.
On the other hand, creating exclusive content interests people and makes them come back for more on your Facebook page. It also creates a unique experience in the eyes of your customer.
4. Share User-Generated Content
Nothing interests users better than the content that comes from amongst themselves. User-generated content has the power to establish social proof in the eyes of your customer. It is proof that other users engage with your page and brand and find value in your content.
This sends across a powerful message that people are interested in your brand, and you value their interest by sharing their content. For example, you can share testimonials, videos, or an inspiring and motivating direct message you might have received.
5. Host Contests Occasionally
Customers love interacting on social media platforms. Be it in the form of polls, quizzes, or some exciting contests. Make it a point to keep hosing contests to engage the users. Give away some exclusive coupons, discount codes, or memberships of your product or service. This way, your users will be lured in for the freebie at the cost of answering a simple question.
Moreover, the more people participate in your contest, the more anticipation your brand generates on Facebook.
6. Use Great Images
Facebook posts that include an amazing pic see higher-than-average engagement rates. You don’t need an expensive camera or equipment. Your photos don’t have to be professional or perfect. Just take quick snaps on your phone, maybe add an interesting crop or filter, and you’ll soon build a gallery of unique visuals.
Or you can also use Canva to create amazing visuals. Just choose the templates from their library of professionally designed layouts for Facebook.
7. Get active in Facebook groups
Creating a Facebook group is a great way to get your audience involved and improve brand credibility. You need to work to keep the group exciting and valuable for your members. It will take a lot of time and effort, but the results are worth it. Regular discussions and post in-group will keep people coming back regularly to engage.
You can also join other relevant Facebook groups in your niche to expand your reach and network.
8. Add a Call to Action Button on your page
Adding a CTA button can improve the conversion rate on the Facebook page. You can add CTA buttons such as Signup, Book an appointment, Contact Us page, Youtube channel, Shop now, Download the app, or join your Facebook Group.
9. Boost your Facebook Post
Do you spend a lot of time creating content to share on Facebook, but not getting enough organic reach?
The boost post feature can help you. Facebook Boost Post is a great tool for promoting your content and getting a lot of traffic.
This will help you reach a much wider audience, and you can also set parameters for the audience who will see your post.