Brooke Nelson has owned multiple Instagram accounts with 25k+ followers.
Why are hashtags important?
They are the main method of sending outside traffic (people that do not already follow and interact with your account) straight to your posts. Hashtags help people find the content they are interested in, and help viewers connect with content creators.
It is important to note that, while hashtags are essential to your posts, what is even more essential is that those hashtags are relevant to your content. People who are looking for an author's Instagram are likely not searching for a Charli D'Amelio fan account, and vice versa. This is precisely why it is so important to optimize your hashtags specifically for your post and your account. You want the people who wish to reach you to be able to do so.
The best part? These hashtag tips work for an author, a small business, or a fan account.
No matter who you are or what you plan to get out of your Instagram account, if you are reading this article, it is likely you want to gain more traffic on your posts and your page.
These tips will work for anyone with any kind of account. Whether you are an author, a small business, or own a fan account, you will benefit from knowing how to hashtag. After all, there are hashtags to fit with any kind of content. And if you don't find one to your liking, you can always create your own!
Decide the main topic of your post and, more broadly, your account.
Do you have a Bookstagram? That means you will be thinking in the realm of "books," "bookstagram," and "reading."
If you are a fan account, you will be looking at who or what you post about. Take the example from earlier, with Charli D'Amelio. You might begin with a general tag, such as "influencer" or "tiktok."
Your initial tags will help you find your community. That it, accounts similar to yours. While these general hashtags can often be crowded, they serve to place your posts among their own kind.
In a hashtag with hundreds of thousands, or even several million, posts, it is important to note that your post may not receive a lot of attention here. However, it is wise to add one or two of these anyway. If your post performs well, it has the chance to rise to the top of a larger tag and get more exposure.
Determine the more specific subject of your post.
Now that you've dealt with the generals, you can narrow down your topics.
Rather than "bookstagram" or "books," look at what book is in your post. Tag the title, along with the author and the series, if applicable. You can also tag the genre(s) as a way to put yourself in with others who are interested in the same type of books as you.
Instead of the general term "influencers," this stage calls for more specificity. You can now use the actual name of the influencer. If they are associated with any brands, television shows, movies, or other influencers, add those in now too.
Be sure not to tag people, shows, or anything else, willy-nilly. The point is still to reach people interested in your specific post on your specific account. Tagging a person that has nothing to do with your content will likely irritate people more than draw them in. Imagine you're scrolling through a tag about Charli and suddenly a Marvel post appears. That's a little strange, right?
Tell the audience the purpose of your post.
Did you write a stellar book review that you simply must share with the world? In this stage, consider tags like "book review" and "book recommendation." You can even get more specific and say "young adult book review."
If you made a beautiful edit of a photo or video, use the tag "photo edit" or "video edit." Often times, people who post edits for another purpose, or in another fandom, on Instagram will enjoy seeing yours too. Then get more specific, like "charli d'amelio edit" and "charli d'amelio video edit."
Look at what hashtags others are using.
This is one time when it can be smart to follow the lead of others, especially those who have been successful in your Instagram niche. Click into one of the more specific hashtags on your post and see what others are doing.
What hashtags are they using? Are their posts performing well? What niche-specific hashtags are they utilizing to make their posts so successful? Grab a couple hashtags from each account you see and, soon enough, you will have reached your 30 hashtag limit.
Did you know the location of your hashtags matters?
Dropping them in the comment section is a popular approach, and it can be a successful one. Many people grow their accounts and find their audience this way.
However, it has been found that posts perform significantly better when their hashtags are placed directly in the caption. Perhaps this is attributable to the fact that a content creator misses a few seconds of exposure having to copy and paste their hashtags into the comments. Regardless, if you're looking for maximum interactions with your post, placing your hashtags directly into the caption of your post will help you reach the largest audience possible.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 Brooke Nelson