Shafqat M. is a professional content writer who has helmed digital marketing projects for the last 5 years.
Keyword Research is Indispensable for Inbound Marketers from SEO Viewpoint
Keyword research in SEO is important to deliver your content to the end-user.
Otherwise, no one will ever know if it even exists if it's not targeted around words people use in search engines.
However, here's a catch! Google keeps on updating its search engine algorithm, the latest being Google's May 2020 Core Update, which disrupts how and which keywords rank.
Rendering keyword research indispensable for inbound marketers from the SEO point of view.
By conducting keyword research for SEO you help keep your content fresh, hence rank higher in search results.
So, how to do keyword research for SEO to make your content appealing to the user? The bedrock of SEO lies in keyword research.
It's only through using keywords your content can reach users searching for it.
In this article, I'll outline some key points of the keyword research process. So that the next time you create content, it caters to the user intent.
Keywords aren't Mere Words, but Represent Users' Intentions
Inbound marketers need to understand that keywords aren't mere words, which people search for, but represent users' intentions.
Conducting keyword search for local SEO is, therefore, akin to diving into user intent, and creating content that caters to or satisfies users' intention, thereby adding value to the user.
That makes it indispensable for marketers to access search terms that customers type in search engines.
You might want to know, what is keyword research? People enter search terms into search engines such as Google, Yahoo, Bing, and the process of finding and analysing those terms used by users is called Keyword Research.
Acting upon actual search terms, you can build a robust content strategy, and also add insights to your marketing strategy.
As Search Algorithms Become Smarter, Keywords Alone Cannot Help Improve your Google Rankings
However, most of the SEO professionals unanimously agree that keywords alone can't help you rank, especially with search algorithms becoming smarter.
The most determining factor is not the Keyword itself but the intent behind that particular keyword, or the reason why a user is searching for it in the first place.
Whether or not your content caters to the user intent will determine your search engine ranking.
And for that, a keyword search in SEO is imperative as it empowers you with the right kind of keyword research tools in SEO to better understand your target audience.
Free keyword research tools for SEO such as Google Keyword Planner, Ubersuggest, let you even know the search volume of keywords so that you know, which terms to target and where to target them.
That's Why Keyword Research is Needed for Search Engine Optimization
As you research keywords, plenty of terms come up, narrowly different from one another. Given the bulk of terms, it's frustrating to decide which ones to choose, and which to avoid.
This 'how to do keyword research for SEO' guide is meant to help you create stunning, search engine optimised content written around the user intent.
With search terms targeted as specific and accurate as possible to rank higher in search results for that particular search item.
Here's a 5 Step Guide on How to Do Keyword Research for SEO
1: Choose topics relevant to the niche of your business.
Given your business, you know exactly which topics are relevant. Narrow the topics further to the most relevant ones.
Put efforts to rank for these topics by searching for keywords that better target the given topic.
2: Choose relevant keywords for the topics chosen.
The first step is to choose a topic, and the second, more important, and critical step is choosing keywords for that topic.
People don't always search the topic directly, what they do is search certain terms/phrases relevant to the topic.
Finding and analyzing will help you rank for those keyword phrases in the SERPs.
3: Search for related search terms as well.
Not only the specific and direct keywords but related search terms also play a crucial role in ranking your content, more importantly reaching the audience.
The best way to find the related keywords is to go to the bottom of Google's search results page, and there will be search suggestions related to the original keyword.
4: Search for head terms and long-tail keywords.
It's important to target both head terms and also long-tail keywords to make your content SEO-friendly. Long-tail keywords help make shorter keywords, terms, or phrases more attractive, and alluring.
5: Analyze how your competitors rank for the same keywords.
It's good to analyze for your ranking's sake how well your competitors rank for a particular keyword imperative to your business.
It'll help you evaluate how that keyword performs generally, plus you get to learn from your competition's use of that keyword and can help you use it better in your content.
By following these steps, you will reap the innumerable benefits of search engine optimization, including organic traffic.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Shafqat M