Centfie writes empirical views based on observation, experience, and research.
An artist can be an entrepreneur because they make products or provide services to interested clients. An art entrepreneur can either deal in creative products but not make them, or you can be the artist and also the seller.
Hence, as an artist, you need basic entrepreneurship skills to build a successful art business, especially for the artist who is not a public figure.
Visual art is a wide field you can manipulate in many ways to make your final product great and recognizable in the market. Forms of art include portraits, abstract designs, digital images, cartoons, and graphic design.
Artists have various skills like writing, drawing, pottery, sculpting, décor, tailoring, architecture, landscaping, modeling, make-up artistry, and jewelry making.
An art entrepreneur can either deal in creative products but not make them, or you can be the artist and also the seller.
Tips for the Art Entrepreneur
The following tips will guide you if you fall under the abovementioned categories of art or others similar to them. Whatever the type of art your business focuses on, you may apply all these ideas to fit your business. Also, you will benefit from these strategies if you do both the creating and the selling.
1. Create Business Relationships
Business relationships with other artist entrepreneurs or people who love art helps in improving your prospects. A network of people with similar interests increases your chances of success because you can get connections to potential clients or get advice from successful entrepreneurs. It’s about connecting with ideas and opportunities that will be useful to you as an art entrepreneur.
Becoming well known (at least among your prospects & connections) is the most valuable element in the connection process.
— Jeffrey Gitomer
2. Develop a Brand
A big challenge for the artist-entrepreneurs is plagiarism and stiff competition, hence a need to define your style. You need a definitive style or trademark of your style to facilitate exposure and a rise above the competition. First, determine your method and the content to help you develop your brand.
For instance, you can make eco-friendly products, African art, or promote a specific message with your products. You will find an audience interested in your brand and become noticeable because of your signature style.
3. Understand the Value of Your Work
When pricing your work, evaluation using a standard method can guide you in setting a price that will favor your business. To avoid making the mistake of undervaluing your work, consider the cost of raw materials, size, and the time you used to complete your art.
Also, research about similar products and set your price in a fair range, not exaggerated or undervalued. Before you can sell your artistic product or service to your customers, you must believe in it first and others could buy it because of your enthusiasm about it.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
— Steve Jobs
4. Apply Marketing Strategies
Although you and some others notice the greatness in arts, some people will not be interested at first glance. An art entrepreneur must promote the business intensively. Skills in sales and marketing are necessary. You need to convince people to buy your products or pay for your artistic services.
Build an audience through marketing techniques and you will start making sales. Showcase your sample products using photos, descriptions, and find opportunities to display your artwork in exhibitions. You can use top social media sites to market your products online as well Ensure your signature style is evident in your marketing photos, videos, or posters.
5. Understand Your Audience
The audience of the artist-entrepreneur is diverse because it’s made up of people who appreciate beautiful works of art, culture, and art valuables enough to buy them. Some people do not appreciate art, so don’t take it personally when it seems some people do not see what to pay for and demand free goods.
Thus, find people who are willing to spend on art and their spending habits. How often would they buy? What would touch their hearts and consequently their pockets? Are they interested in the simplicity of complexities or art? Is it the beauty of the message of your art? Knowing what your market wants enables you to keep up with the demands of the market while focusing on your products.
6. Keep Track of Your Business
Artists tend to focus so much on making the product that they can forget to keep track of the cash flow and inventory. Especially, when business is booming and you get successive orders. You might need assistance in keeping track of your finances. An artist needs to maintain a catalog and calculate income and expenditures to help in analyzing the returns of your products.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Centfie
Centfie (author) from Kenya on May 24, 2021:
In my view, writing is also an art. So I guess "art" is a general term as it encompasses so many skills. Thanks for reading @ Ravi Rajan
Ravi Rajan from Mumbai on May 24, 2021:
Great article Centfie.All these tips are very useful for all those people who want to make a name for themselves in the challenging world of art entrepreneurship.
One question that came to my mind, Can a writer be called an art entrepreneur? After writing can be also a work of art ( as well as science) and a writer also creates something. All the tips you mention apply to writers also in some way or the other.
Food for thought.
Centfie (author) from Kenya on May 24, 2021:
Thanks you John Hansen. This is good to know.
John Hansen from Gondwana Land on May 23, 2021:
Excellent advice for anyone wishing to become an art entrepreneur. Centfie, I also read and enjoyed your article on "assonance" but was unable to comment there as it had already moved to a niche site.