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How To Prepare Your Small Business For The Next Pandemic


Are you looking for new ways to grow your small business despite these uncertain times? Then, it’s not too early to prepare for the next pandemic. In 2020 we all learned that your businesses could come to a standstill, and income can dry up almost overnight if you don't plan ahead. In reality, we don't know when or where, but we know for sure that another deadly disaster is looming around the corner to strike you when you least expect it. The rapid spread of the new coronavirus variant, Omicron, is a perfect example of the impending threat.

The pandemic has fundamentally changed the world as we know it. People live differently, buy differently, do business differently, meet people differently, and think differently in many ways nowadays. While the priority must be coping with the crisis at hand, it is also time for small businesses to start realizing that another major threat may be just around the corner. On the bright side, the pandemic has sped up the adoption rate of technologies among small businesses. The popularity of platforms like Online Check Writer is an excellent example of evolving digitalization.

It's not an understatement to call Covid-19 the most defining feature of 2020. Although the pandemic is still raging worldwide, it's not too early for small businesses to start applying the lessons learned from the previous year and preparing for the next crisis.

How Changing Consumer Behaviors Transformed The Industry

First of all, businesses need to understand that crises can produce both temporary short-term changes and some lasting ones. Today consumers and customers across the globe are looking at brands and their services through a new lens. 'Why, What, and How' customers make payments are changing in real-time, rapidly accelerating technological trends that were once viewed as irrelevant in the space of mere weeks. People are adopting new habits, routines, and behaviors that many anticipate will continue for a very long term. Studies show that the new consumer behaviors will permanently change how and where we shop, how we live, how we work, and how we do banking.


The pandemic-induced shift has made customers and businesses dependent on digital platforms like Online Check Writer. To enable a robust business model in the future, companies should leverage the ways that worked for them during Covid-19 and push it further. The first step one should adopt to emerge from any crisis in a stronger position is to map the potential ramifications of behavioral trends and develop a systematic understanding of changing habits.

Adapt Your Business to the New Reality

Keeping pace with accelerating transformations and trends is critical to mark your presence in the new business landscape. Today, small businesses are increasingly investing in technology to keep business running and prepare for the future. They’re prioritizing efficiency, safety, cost-effectiveness, convenience, and ease of doing business.

• Under challenging times, a robust online presence can help a business develop new sources of income.

• Many B2B companies have found success with technology for payment transactions.

• Offering better customer service will directly impact your business, whether it's during regular average days or in a pandemic-stricken time. So, developing an excellent customer experience is a prevailing trend among successful companies.

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• The best way to prepare for the unknown is to map out potential outcomes or scenarios and stay prepared for potential risks.

• Businesses must adopt a well-thought-out framework and methods for monitoring the status of the pandemic, inflections in the market, and economic prospects.

• More and more enterprises are choosing to engage with digital software and cloud-based platforms like Online Check Writer. This trend will fundamentally change the structure of sales, partnerships, documentation processes, payment methods, and marketing channels for both B2B and B2C.

• It is necessary to rethink your business model as digitalization expands. So, stay up-to-date with the changing business dynamic and customer behavior in local markets.

• Businesses need to streamline their payment processes and adapt digital trends into their core business and strategic thinking to remain competitive.

How FinTech Can Help SMEs To Plan Ahead Of The Next Crisis

The pandemic forced never-before-seen changes at a shockingly rapid pace and accelerated the already-rapid digitization process. Many businesses found that their go-to financial partners could not keep up with the complexity of these fluctuating needs. Thankfully, policymakers chose to leverage fintech solutions to help companies get through these unprecedented times. By building a financial framework, focusing on the revival of cash flow, community building, and offering diverse payment options, the role of FinTech in empowering SMEs to go way beyond the functions of traditional financial services.

Artificial Intelligence: Employing AI to process enormous amounts of data will increase productivity, efficiency and help to save a lot of time.

Cloud-Based Payment System: The rapid growth of cloud-based payment systems and accounting software like Online Check Writer and QuickBooks hints at a digitally advanced business future. On top of all the standard payment features, these platforms also allow users to print checks at home, payment transactions through ACH, check by mail, wire transfer service, etc., with no hidden charges. The future of business truly belongs in the clouds.


Open banking: Open Banking is another area of FinTech that caught the eyes of business owners during the lockdown days. Aggregating all your financial data, including accounting, payroll, invoicing, and expenses, in one place offers holistic financial management and insights on the financial health of your business.

Supply Chain Transparency: For small-business owners who’ve been on the verge of a nervous breakdown since the pandemic hit, the effect of a broken supply chain has to feel like a catastrophe. Companies must find efficient and effective ways to gain visibility into their supply chains since increasing visibility into suppliers’ practices can lead to new market opportunities.

Bottom Line

In times of crisis, it’s easy for organizations to delve back into the old comfortable way of doing things. But in reality, those are often when businesses must make moves towards radical transformation by revamping their business models and investing their money dynamically. As companies position themselves for a new year, they cannot afford to be constrained by the traditional system. Instead, they must learn to operate in a volatile environment while maintaining the shift to digitally powered operations. Having overcome the significant challenges of 2020 and 2021, SMEs must inherit the digital way to enhance the quality of services their customers deserve.

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