Mansurat is a freelance writer. She writes on a variety of niches ranging from wellness to digital marketing and finance.
When you publish content, the intention is to get as many viewers as possible. It hurts when all the other pages get to rank and yours is left all by itself.
The great news is, Google is going to come around and recognize your site if you can make it a little more friendly. There are several ways you can raise your site's rank. But, everyone wants this too so this may take a little while.
In this article, you will find a detailed guide on how to make your site Google-friendly.
Ways to Make Your Site a Google Friendly Site
1. Register On Google My Business
You must have heard of several online directories but google my business stands out. Online directories help improve your site's online visibility.
All you have to do is register your website's name and the location of your business. If it is a personal blog or just a site for sharing information, you may have to skip this because there is no physical location.
So, provide google with the details of your physical location and be careful to use the appropriate words in your description. Your location will be confirmed by google then it goes live and become visible to anyone that searches.
2. Sign Up On Google Console
How does google console help with SEO? Google console improves your site's SEO performance in several ways.
It helps you keep track of issues on your site, server problems, site speed, and even traffic. Note that there is a big difference between google analytics and google console. While the former focuses on demography, the latter focuses on the population of your audience, if you are indexed on google and a lot more.
So, even if you are monitoring your site with google analytics already, you still need a console as you have to also optimize your site.
Google console will let you know about the issues on your site that need fixing. Constant attention to the highlighted factors will raise your site's rank on google in no time.
3. Focus On Making Your Website User-friendly
A user-friendly site is often a google friendly site. It is important to ensure your site from the onset has certain SEO features incorporated in its design.
Your website designer should build a user-friendly interface that works smoothly on mobile devices as many people surf the internet with mobile phones. You may ask, how does this affect your site’s ranking?
If upon stumbling on this blog you encountered technical issues or the page was taking forever to load, you will most likely leave. Now, you need to understand your audience reacts the same way.
A mobile-friendly interface makes navigation on your site easy. Clicks to your websites can guarantee some good read time. This in the long run affects how google perceives your site and if it will be ranked on search pages or not.
To save yourself the trouble, fix speed issues and server errors once they are noticed. There are tons of great speed testing tools you can make use of. Find the best that suits you and use it in monitoring your site's speed.
4. Create Helpful Content
The truth remains, with google they are no shortcuts. Nothing beats quality content when it comes to google ranking. This strategy aims to give users the best possible experience. Imagine how frustrating it will be if the poorest content ranked top on google?
This is why writing quality content can never be overemphasized. Spun and plagiarized content sinks to the bottom and never gets noticed. Google rewards sites with authentic and quality information by placing them above the others. To rank number one, you have to provide unique and resourceful content.
Tools like Yoast and Copyscape have proven to be very effective in content development as Yoast looks at article structure while Copyscape focuses on authenticity. There are lots of other tools you can explore to help keep your content in line with the standard.
5. Do Not Neglect Keyword Research
Having the correct information is one thing and relaying it to your audience is another. As a site owner, you need to think like your prospective audience. What goes on in their minds? What terms will they be typing in search engines?
Knowledge of these terms will help you structure your blogs in a way that the information you share gets to them. This is done with proper keyword researching. Terms with the most traffic should be in the titles while the least searched terms in the content body. This is what is referred to in SEO as the primary keyword and the related or LSI keyword. Amazing tools like Semrush and Ahrefs will help you find the best keywords for your content.
Main keywords rank easier than related keywords. The focus of your articles should be the main keywords as it often reflects your audience's pain points. Insert the keywords freely in your writing as stuffing keywords will affect user experience and user experience affects your site’s overall SEO performance.
6. Guest Posts and Back Links
For every niche, some whales amass a huge following. These sites are highly reputed sites marked for quality content and the use of standard practices.
Anyone looking to raise their site's ranking can reach out to authority sites. Guest posting allows you to reach a larger audience and with effective back links, you can draw traffic to your blog.
There are no magical ways to rank your site or make your site a google friendly site. Just a bunch of practices that when implemented well will raise your rank and visibility.
Why is my site not showing on Google?
Your site is most likely new and you need to publish more content to get indexed by google.
How do you rank on google without paying?
You can rank on google if you stick to the finest SEO practices.
Can my website rank number one on google?
Yes, you just need to build authority and focus on writing well.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Mansurat Zakari