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How to Do Keyword Research, Beginner’s Guide

Keyword Research Guide for Beginners


What is Keyword Research

This article on "keyword research” aims to serve as a comprehensive guide for conducting keyword research for social media, blogs, youtube, niches and pretty much every other platform where it is necessary to conduct keyword research in order to identify the intended audience for the content you plan to publish.

"Keyword Research” is the process of trying to figure out what people are searching for online. There are numerous methods for doing this. In this article, I'll cover both basic and complex ones, but just remember that you are doing the right thing if you provide content that you believe audience will find useful. Even if you are an expert in your field, conducting keyword research can help us gain a better understanding of the daily activities taking place in search engines.

Types of Keyword Research

Short Tail Keywords

Short tail keywords are extremely are competitive and contain just one generic word. The head keyword. However, despite its high traffic has a lot of traffic potential, the head keyword is challenging to rank for.

Examples of short tail keywords include content marketing, content strategy, translation tools, and copywriting

Mid Tail Keywords

Longer than short-tail keywords by two to three words, mid-tail keywords are more specialized. Because they cover a particular issue or area in great detail, they are frequently famid-tailpetitive key search phrases. A mid tail keyword such as "Art gallery ishort-tailer” is more precise thcentersshort tail keyword "art gallery centres”

Long Tail Keywords

Long tail keywords may even include a full sentence or more than three words. Long tail keywords are targeted, niche expressions that users are more likely to search for. Although it is frequently simpler to rank for these terms due to their specificity, the potential traffic is lesser because fewer people are using them. However, you can achieve fantastic results if you can choose the appropriate long-tail keywords and optimize your content for them.

Tools for keyword research

Here are some best keyword research tools based on my own experience.

  • Keyword Explorer Ahrefs
  • SEMrush
  • Google Keyword Planner
  • Answer the public
  • Keyword

There are two elements that affect how the internet and search engines function:

  • Engagement
  • Relevance

You stand a chance of success with that article or youtube video if the information you are producing is pertinent to the searches people are making, your content is truly helpful and people are reading/watching it. You need to develop your ability to produce a helpful article and your understanding of content structure if you want to create truly beneficial content.


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When it’s come to relevancy, though you determine the relevance before you even begin writing an article using a keyword research tool. This process is known as keyword research. The results of this keyword research technique are as follow:

  • Title:

You will be able to determine the title of your article or youtube video that most closely matches the search terms entered by users.

  • Volume

Knowing how many people are searching for the material you are about to produce will allow you to make an estimate.

  • Difficulty

You will have an idea of how difficult it is to truly rank first for your selected term.

  • Should I even use this keyword as a target?

A keyword research strategy before developing content allows you to confirm whether it is even advisable to target a term for you depending on the level of competition that is out there for a specific search query, helping you avoid wasting your time and efforts.

Keyword Competition

Keyword competition is a crucial concept in keyword research. This data can assist you in determining how difficult it will be to succeed in a specific area from the perspectives of both search engine rankings and business competitors. When using a keyword research tool to determine the level of competition, there are two primary strategies used. The first one, known as the R/S ratio, displays the ratio of searches to web pages that contain that term or keyword phrase. Basically, the tool checks the volume of searches versus the number of search engine result pages that contain the keyword or phrase in question.

The keyword effectiveness index, sometimes known as KEI is the second most widely used indicator. Similar to R/S in many ways. It is weighted though, so the more keyword volume there is, the more tolerance it has for numerous competing pages. Therefore, even though their R/S ratio maybe identical, terms or phrases with a large volume of searches will have a greater KEI than those with a low volume of searches.

In actuality, it makes no difference how many competitor's pages you are up against. The quality of the websites that shows up on the first (and maybe second) page of a search engine’s results is all that matters. How impressive are the top 10 outcomes then? Are they optimized properly? Are they already well-known, busy websites? Do those websites receive a lot of traffic and, as a result, have many links going to them? Real competition analysis should take into account elements like incoming links, keyword density, page rank, and Alexa rank to mention a few. These offer a more accurate method of evaluating the level of competitiveness.

Unfortunately, only one or two tools on the market truly implement these procedures. The majority of tools, stick to R/S and KEI. However, I am hopeful that when these tools progress, they will start utilizing these cutting-edge strategies to denote competitiveness.

Your best tool is your mind

It’s crucial to keep in mind that your mind is still your best tool while performing keyword research. Utilize it without reservation. Consider your client's perspectives while thinking creatively. Consider yourself your customer when conducting keyword research. Your ability to use the software tool at your disposal will increase as you become more adept at doing this.

Remember that a tool cannot you all that has to be considered. Consider, for instance, how the keyword area may convert. How straightforward is it to acquire a thing to offer if you’re niche mining? Alternatively, is there an appropriate affiliate product to promote? Numerous visitors to a website are useless if there is no method to convert those visitors into cash.

I hope you liked this article if you have any questions feel free to ask me in comment thanks

© 2022 Sana Khan

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