Networking opportunities abound. Don't let them slip away.
1. Determine where your ideal prospects are most likely to be found. Are they members of any organizations or associations? Do they attend certain events, performances, or leisure facilities? Again, investors, buyers, and sellers are only the start for those involved in lease purchasing.
2. Practice your small-talk skills. Prepare specific topics in advance, such as current affairs, sports, and vacation plans. And remember to ask open-ended questions of the other person, such as "What do you like most about your job, where you live, or your leisure time?" Remember that being an engaged, respectful listener is essential to having a successful discussion. Again, a thirty-second ad is required. And, once again, being a good and kind listener is necessary.
3. Look for collaborators. Look for firms that compliment what you do and might be an excellent source of recommendations. Again, those of us who purchase leases have it easy. We have a large group of folks to work with. Consider who would complement your business if you were in another industry. For example, if you are a travel agent, consider hotels, spas, flower stores, bridal shops, catering services, party planners, and so on.
4. Recognize that networking entails more than just greeting people. Create a step-by-step plan for building relationships and effectively telling your message. Remember to include a 30-second ad to explain your tale
5. Develop the practice of being patient, kind, and friendly to others, regardless of whether you are in an "orchestrated" atmosphere. It is simply brilliant business practice. These are just some of the qualities and behaviors you will need to apply if you want to manage a successful business.
6. Identify and participate in groups, events, professional groups, and social clubs whose members share your profile qualities. Meet new individuals and tell them what you do. Volunteer for committees, attend conferences and take advantage of changes that may arise from the formal sessions. Be a specialist in lease purchasing, as well as other companies. Give workshops, provide presentations, and publish articles. Participate and get your name out there.
7. Target specific categories of individuals. Who are the best prospects for your company? Do they reside close by? What activities do they engage in? For example, attend meetings of networking groups. For those involved in lease purchasing, we network with real estate brokers, accountants, financial planners, and various other professionals.
8. Investigate business networking associations. You can meet and greet people at chambers of business, tenant associations, and networking groups. Look for groups in your neighborhood. Your local paper may often include all sorts of gatherings on a specific day of the week. If you don't see it, contact your local newspaper and inquire about it.
9. Put the names and information you've obtained to good use. Maintain communication with your most important connections. Again, those involved in lease purchase understand the significance of following up and have several methods for doing so. Develop a few forms of follow-up strategies for those of you in various types of business, such as phone, fax, newsletter, brochure, card, and letter.
10. Networking should not be viewed as a sales opportunity. Instead, consider it a scouting expedition, an opportunity to learn something while also enjoying the landscape. Sales calls have the correct time and place. It is a critical point. Read it again and again. Networking isn't the same as selling.