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How Long Should Your Website Be?

Andrea is a self-employed content marketing writer and freelancer. Her specialty is creating optimized content for websites and blogs.


How Long Should Your Website be?

Typical questions anyone beginning a website might ask are how many pages their website should have or how many words should be on each page. There is no magical number as it has tended to be controversial. Some may believe that the more pages and content you generate, the more traffic you will attract to your site and the better you will rank in the search engines. However, some feel that too much content can get busy and distracting, especially since many users have a short attention span.

The short answer to these daunting questions is not easy because there are valid points to using a great amount of content and a lesser amount. The best way to begin considering how much content should be on your website is to consider the following factors: each website page’s purpose, the subject matter, and your audience. The subject matter and its purpose must provide value and relevancy to its readers to draw them to your content and keep them coming for more. There may be instances when shorter, more concise content is favored. At the same time, it is encouraged to provide lengthier content on certain pages to educate your audience on the topics that interest them the most.

The Secret Sauce—Provide More Informative Content

Although there is no set number of how many pages and words you should generate to attract more engagement to your site, the important focus is to ascertain that your content provides value to your readers. Whether it's 600, 1000, or 2000 words, as long as you provide the information your audience is looking for to resolve a pain point, there can never be too much information. The more informative content you provide, the better your chances of driving more user interest and search algorithms. HubSpot studied content from various websites and found that articles with a word count between 2250 and 2500 earn the most organic traffic.

Keep in mind, though, that longer content does not always equal quality. It is all about your goal or intention, your wording, and how you display your content. If your content is simply a rambling of words or meaningless fluff, whether 100 or 1,000 words long, it won't garner any attention. In addition, if it is not pleasing to the eye, lacks organization, or is missing important keywords, it will easily fall flat. Consequently, users will lose interest and leave your site. Once that occurs, they are less likely to return. Here are some guidelines that can improve engagement of your content:

• Choose legible and consistent font—Make sure your font size is big enough to read and keep the same style throughout the page

• Use shorter paragraphs—Make every word count by being concise and to-the-point

• Make it scroll-worthy—White space and text go hand in hand. Use subtitles and bullet points to keep the reader’s eye moving along with ease.

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• Accessorize your content—Like a good pair of shoes and handbag that accent an outfit, provide images, video, and relevant links to support and enhance the copy.

• Utilize keywords wisely—Select the most relevant keywords or phrases to insert throughout an article. The most common places to insert them are in the introductory paragraph, in the middle, and toward the end or closing. Do not overuse keywords, or your message could be construed as forced and inauthentic. Users and search engines will pick up on this fast, negatively impacting your ranking.

Setting Up Your Website

It’s important to have a solid foundation when creating or revamping your site. The most fundamental pages that will give your website meaning will describe your business's what, why, and how. For your website to be moderately successful, it should contain a basic description of what your company offers and how it can solve a problem. It should instruct the viewer on how to act to receive its benefits.

Kinds of Pages and Content

It would be best to start with a basic page that describes your business, its purpose, and what you have to offer, such as your About Us or Home Page. It should be concise but detailed enough so that the viewer can understand what your business is about. From there, you can create subtopic pages that delve into specific topics.

While your initial page is an introduction, the sub-topic pages should get down to the nitty-gritty of what your business provides and whom it serves. Provide detail by creating long-form content. According to HubSpot, long-form content describes writing between 1000 and 7500 words.

They can be detailed descriptions of your products, services, or a blog page that indicates your expertise. These pages should contain longer content than the initial page to inform your viewers that what you are offering is what they need or are looking for. A blog page is a good example because you can provide in-depth articles on relevant subjects that demonstrate your authority in the industry which can compel an audience to buy from you.

Pages that don’t require as much content are usually landing pages, testimonials, company history, and media galleries. These pages can convey their messages briefly through visual cues, templated forms, comments, and summaries. Although shorter in content, they must still provide the paramount quality and value to drive, engage, and ultimately convert visitors to customers. For instance, the landing page, although brief, must have effective wording to entice the viewer to take a specific action that can lead to conversion.

If you are still concerned about the word count for your website, you should be more focused on whether it has enough content instead of whether it has too much. If you must have a number, an article by First On The List suggests a minimum of 400 to 500 words per page, although a page with 1000 or more words can rank much better if its subject matter is informative and useful.

The most important takeaway is to create engaging content that will answer your readers’ questions, demonstrate expertise, and be understood by the search engine’s algorithms. If you can do all that with more or less, preferably more words, your website stands a better chance of achieving higher engagement and ranking.

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