Skip to main content

Great Customer Service Quotes Interpreted


The Future of Customer Service By Dell. The Think Tank Board.


“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”
Mahatma Gandhi


A Man of The People

Wise and insightful words that I wish more companies would adopt and follow through on. If they did take these powerful words from the wise Mahatma Gandhi, what happy customers we would be. We are all consumers at the end of the day, whether we like it or not. This quote would serve as an excellent mission statement for a multitude of businesses today. Customer Service is a term bandied about as if it is something applicable to an elite group of Industries, for example retail and not something required by others, so very wrong in my opinion. Every business has an obligation to its customers.

I have worked in many different roles throughout my career. These have included Freelance Make-Up Artist, Beauty Therapist, Retail Trainer, Business Owner and Retail Store Manager. All in all an accumulation of near 30 years experience predominantly within the retail sector. Not because it was “something to do” but because I am passionate about retail. Customer Service has forever and will continue to be, the most important element in a successful business

As the great man says -


“A customer is the most important visitor on our premises”

It is not the CEO visiting or the Regional Manager that should take centre stage, your customer should take priority, no question. Be it on the phone, in a shop, or in a garage, the principal is the same. Your bosses will expect you to look after your customers ahead of them if they have any sense.

“He is not dependent on us. We are dependent on him”

Customers have phoned you, called into your shop or arrived at your place of work for a reason. They are interested to hear what you have to say. Something made them choose you in relation to countless other competitors, the question is why? Businesses, in my view have forgotten that they depend on customers on a daily basis. Customers are not interested that you are having a bad day and are not your normal, cheery helpful self. Their comment, if asked would be “Suck it up”. They are here now and deserve your very best. Staff who do not give their very best are forgetting that their business depends on them providing it. It is a requirement and in your job description, check it out!


Wal-Mart Beijing


“He is not an interruption in our work. He is the purpose of it”

It is amazing how often I have gone into a shop and had a look around, decided that I want to ask for some information on a product and gone looking for a sales assistant, only to find them huddled together having a chin wag about their night out or some other personal topic. You are actually made to feel like you are disturbing them. Are they for real? I am not there to interrupt them, but I am there to be helped just as they are there to help and advise. It is one of my major pet hates and I have no time for rudeness, lack of respect and sheer bad manners.


Dundrum Shopping Centre - Dublin

Scroll to Continue

“He is not an outsider in our business. He is part of it”

Some companies are glowing examples of this principle. Recently my partner and I rescued an abandoned dog. Needing to buy a few essentials for Coco, we found ourselves at a pet store in Dublin. So in we went, leaving Coco, our Black Labrador in the car outside. At the store we were greeted by friendly, smiling staff who insisted we bring Coco into the store. They were genuinely interested in Coco and brought her doggie nibbles for a treat and showed us there was drinking bowls available for all pets so they could have a drink in the store.

We were totally “blown away” by the level of service we received in Maxi Zoo. A few weeks later we found by accident another two branches of Maxi Zoo and were highly impressed to see we received the same high level of customer care in each of these stores. Their website encourages customers to bring along their pets to not just the stores but inside the stores. The atmosphere was vibrant, fun and the staff were ultra friendly and knowledgeable. We were made to feel very much part of the business and it was a great feeling I can tell you. The only other store in Dublin where I have experienced excellence in Customer Service is at the Disney Store. Children have so many activities to try out it is amazing!


“We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so”

With such competition today, businesses need to ensure their staff are at the top of their game. It is much easier for consumers to shop online and online business is booming. The one crucial element missing for customers however is the personal touch. That is where the retailer on the high street will have the edge.

The reason is customers like to go into a store, ask questions, feel fabric, try garments on, smell fragrances or just have some banter with staff. Relationship building is fundamental to Customer service and by offering consistently good or exceptional service; customers will return the favour with repeat business


Disney Store - Orlando Florida

Excellent Customer Service Quotes –

“It is not the employer that pays the wages. Employers only handle the money. It is the customer who pays the wages”

Henry Ford, Founder of Ford Motors

“The goal as a company is to have good customer service that is not just the best but is legendary”

Sam Walton, Founder of Wal-Mart

“Do what you do so well that they will want to see it again and bring their friends”

Walt Disney, Founder of the Walt Disney Company

Nothing is so contagious than enthusiasm”

Samuel Taylor Coleridge, Poet


Food for thought

Do you comment on hubs when people have put time and effort into writing them for all to enjoy?

Do you reply to hubbers who have taken the time to leave you a comment?

Have you made an effort to read the Learning Centre in order to get the very best out of your work or are you lazy and simply rely on other hubbers to answer your queries?

Do you leave positive, engaging and encouraging feedback or are you a one word commenter?

Do you think of yourself as a brand on hubpages?

Customer service can be applied to how we operate and conduct ourselves as hubbers, striving to be the best that we can be, providing quality hubs and comments to encourage repeat business!



The line dividers used in this article have been used with kind permission from Carly Sullen at

Author Info:

For further information on the author Suzie HQ and a full listing of all articles published, please click here


Great Customer Service Quotes Interpreted - Comments

Suzanne Ridgeway (author) from Dublin, Ireland on September 30, 2012:

Hi vespa!

It is one of my pet hates both receiving and working in a business, vespa! I was brought up I guess with some old values that have never left me. I love working with the public in Retail and providing quality high levels of customer service has been a strong focus with staff over the years. Appreciate your great comments, your a great hubber who always provides "exceptional customer service" to the community!!!!! Thanks as always my friend! :-)

Vespa Woolf from Peru, South America on September 30, 2012:

Suzie, this is another well-written article! You certainly have a lot of experience with customer service. It's a real issue here in Peru, perhaps because of the economy. Basically, customer service doesn't exist. If a store offers great customer service, I'll be a return customer just for that reason. So it really is very important. I'm glad you had such a good experience at the pet store and that they cared for Coco's (and your) needs. I appreciate your reminder that we need to provide good customer service here on HP, too. I need to spend more time in the Learning Center. : ) It seems like there's always something new to learn! Thanks again...awesome hub.

Suzanne Ridgeway (author) from Dublin, Ireland on September 16, 2012:

Absolutely my sentiments too. Thanks KoffeeKlatch Gals for your comments, always appreciate your visit!

Susan Hazelton from Northern New York on September 16, 2012:

Wonder quotes. How sad it is that so many people look at customers as a pain or inconvenience. Without them there would be no job.

Suzanne Ridgeway (author) from Dublin, Ireland on September 14, 2012:

Hi cat on a soapbox,

Thanks for reading this and for your lovely comments! When I came upon this quote from Gandhi, it sort of went in a different direction than planned. I do wish it was a priority of many businesses, the care of the customer but sadly it seems not the world over. Coco is in great form ( very well) thanks and we are firm visitors for her doggie treats at maxi zoo! Appreciate your support!:-)

Catherine Tally from Los Angeles on September 13, 2012:

Hi SuzieHQ. Great hub! I especially loved your opening with the wonderful quote from Gandhi. Customers are a privilege to have, yet so many employees look at us as an inconvenience. How sad! Your examples are really excellent! I hope Coco has really adjusted to being part of your family and that visits to MaxiZoo are part of your regular routine! All the best . :)

Suzanne Ridgeway (author) from Dublin, Ireland on September 13, 2012:

Hi Bill,

Ha! I would never think you were not reading my hubs!! In fact you have read all of them I am pretty sure so my god, I am delighted you take the time when you are incredibly busy writing, commenting and supporting so many. I am always thankful to have your opinions and I know you have had customer service experience in the retail trade so can see both sides too. Thanks Bill!

Bill Holland from Olympia, WA on September 13, 2012:

Okay, for whatever reason, I'm not getting notified of your hubs...I didn't know this one was written, and it's not like I'm not on the friggin' computer all day.. Sheez, I don't want you to ever think I'm not bothering to read your work.

This was great and I especially like the way you tied it all to HubPages. Don't even get me started on good and bad customer service. I get livid in a store that has bad service.

Great hub my friend!

Suzanne Ridgeway (author) from Dublin, Ireland on September 12, 2012:

So true, if they or indeed all businesses adopted the saying " treat other's the way you yourself would want to be treated" I guarantee you, you would not have received the service you did!! I always pass this on to staff I have trained as I believe it is a big customer service tool. Thanks again, for your comments! :-)

Life Under Construction from Neverland on September 12, 2012:

Yeah..its not right to assure customer and overpromise. maybe they thought it's just ONE customer.. if they were in the situation, they will also be frustrated..

Suzanne Ridgeway (author) from Dublin, Ireland on September 11, 2012:

Thanks unknown spy for sharing your comments. Why not tell you the truth, keep give realistic time frames or touch base with you - not difficult!

Life Under Construction from Neverland on September 11, 2012:

Commitment is very important. I recently purchased a sim card pack thru online and they committed that customers will received it on 2 business days. 2 weeks passed, never heard of it. called customer service, they do not know where it is. they just keep overpromising for a feedback but never heard of them

Suzanne Ridgeway (author) from Dublin, Ireland on September 10, 2012:

Hi Marlene,

Thanks very much for your lovely comments! They are so appreciated! It was a different way of hammering in the importance of customer service and one I enjoyed doing. Gandhi's words were so powerful a message and very inspiring, Thanks again Marlene :-)

Marlene Bertrand from USA on September 10, 2012:

I love how you broke down the Gandhi quote into small bites of explanations. The quotes truly enhanced the overall hub and the way you tied it all together into how we could offer better customer service as hubbers is truly ingenious. Excellent job.

Suzanne Ridgeway (author) from Dublin, Ireland on September 07, 2012:

Hi MJ,

Cheers for your lovely comments! Passionate for retail . . absolutely!! I do love it, and it irks me no end that customers are not treated as the no.1 priority by so many businesses. Maybe I am harsher as I have run Shops were I expect staff to think the same as I do and provide high levels of service. Appreciate your comments, votes and share!! :-)

mjkearn on September 07, 2012:

Hi Suzie HQ

Fabulous, awesome and definite stellar hub. Your passion for retail really comes through and many business owners should have this as their staff training manual. Voted up and up, all ticks and shared,


Suzanne Ridgeway (author) from Dublin, Ireland on September 06, 2012:

Hi RTalloni,

Lovely to have you stop by! Delighted you enjoyed this and love your phrase "customer abuse" - sums it in a nutshell I am sad to say. Thanks so much for your comments :-)

Suzanne Ridgeway (author) from Dublin, Ireland on September 06, 2012:

Thanks so much Tammy,

Great to have your thoughts here! Customers nearly seem a bad word in many businesses when they should be no.1 here, in America . .probably many places unfortunately !! Appreciate your comments always!! :-)

Suzanne Ridgeway (author) from Dublin, Ireland on September 06, 2012:

Hi Terrye,

So good to have you here my friend and delighted you enjoyed!! Appreciate your votes and sharing! It was a subject I have strong views on and could'n't resist when I saw it for WTI!! If you get a moment (hard for you I know with your ever increasing fan club!!) I would appreciate your thoughts on my So you want to be Irish hub. Went mad!! Inspired by you!!LOL

RTalloni on September 06, 2012:

You've sized things up admirably!

What we see in customer service across the board--stores, offices, post offices, schools, etc.--is a display of how society has degraded into the me-first mindset as well as in being a people with control freak attitudes.

It's a real breath of fresh air when customer service is what it should be, rather than customer abuse.

Tammy from North Carolina on September 06, 2012:

Excellent wisdom here, yet so few follow it. In the US customer service is becoming a joke. Business owners are detached from their businesses and sometimes clueless to how customers are being treated. Others put teenagers in charge and they just don't have the skills to run a business and keep it clean. I am going to put these all over town. LOL. Great hub!

Terrye Toombs from Somewhere between Heaven and Hell without a road map. on September 06, 2012:

Suzie, this is brilliant. I especially love the "Food for thought" section and it did give me a lot to think about. Voted up and sharing this all over. :)

Suzanne Ridgeway (author) from Dublin, Ireland on September 06, 2012:

Hi Lesley.

Thanks for visiting, always good to see your smiley face! Appreciate your votes and that you enjoyed! :-)

Movie Master from United Kingdom on September 06, 2012:

Well done Suzie, excellent quotes and well written - voting up!

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi Trish,

Thanks for your comments, glad the quotes were enjoyed! A look at the world of customer service done this way was interesting to do! Appreciate the votes!! :-)

Brenda from Springfield, MO on September 05, 2012:

I love the quotes, and grate information voted up for useful.

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi Arlene,

Thanks so much for commenting! Thankfully I haven't had any angry rants yet, but who knows when they may surface!! Appreciate your input and thoughts!!

Arlene V. Poma on September 05, 2012:

Suzie HQ, thank you for the inspiration. And I also appreciate you taking the time to comment on my Hub. As for comments left on my work, I do answer most of them. I do get a few angry rants and people trying to sell Coach handbags and Nikes. Those don't deserve any attention, so they are deleted. LOL! Otherwise, answering a reader IS equal to great customer service on this site.

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi tillsontitan,

Lovely to have you stop by! Thanks a million for your great comments, glad you enjoyed it! Fun putting the idea in motion and see where it led me. I love dealing with people in retail and hope to have given some insight in a new original way to the Customer Service angle. Appreciate your votes as always!!:-)

Mary Craig from New York on September 05, 2012:

This is great many people forget who the customer is and why they're there! You've made some excellent points...I love your references to Mahatma Gandhi and your likening customer service to hub pages...original, practical and useful!

Voted up, useful, and interesting.

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi Lipnancy,

Thank you so much for your lovely words! I don't know about wisdom but I have seen and experienced so much in the Retail game here in Dublin, London and New Zealand it all helps! Training staff in Retail is an area I would love to explore more as it is so needed! Thanks again!

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi HouseBuyersUS,

Appreciate you reading this, your votes and your comments! Glad you enjoyed, it was interesting and fun to do!

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi Denise,

So sorry I nicked your title! Don't let your research go to waste though, Do one too! Glad you enjoyed and look forward to reading your entry!

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi Jaye,

Thank you so much for your great comments and support! I thought that Hubpages could definitely be tied into this hub so played around with it, hoping it made sense to everyone! Like you, I too want repeat business for my little company here, start up businesses always find the first year hard as they are establishing themselves in the marketplace!!!!!

Thanks Jaye again, ave a great day!

Nancy Yager from Hamburg, New York on September 05, 2012:

You took customer service to a whole new level that I had never thought about. Thanks for your abundant wisdom.

Suzanne Ridgeway (author) from Dublin, Ireland on September 05, 2012:

Hi DzyMsLizzy,

Wow, what a lovely way to wake up this morning to your wonderful smiley face and comments! Wen I saw the WTI topic I knew I had to write about about the Business that I have worked in for the best part of mt life!

When I saw Mahatma Gandhi's quote I was immediately struck by how powerful a message it sent so took my inspiration from the great man!!

Your observations on the service industry is spot on! Too few staff is an issue I see here too and yet I have been left searching for a position in an Industry that I am passionate about.I love it that you keep your same name throughout different sites as it does seem to make sense and build your online persona!

Thanks so much for your lovely comments, thoughts and support through your voting and sharing - much appreciated!! :-)

Denise Handlon from North Carolina on September 04, 2012:

Great job here. This was the subject I researched last night, but you beat me to it. Well done. :)

Jaye Denman from Deep South, USA on September 04, 2012:

With so many companies going "down the tubes" these days, you would think those that are left in business would realize the importance of good customer service.

I like the way you tied the customer service theme to our interaction with others on HubPages and the quest to be "the best we can be." I, for one, do want repeat business.

Well done, Suzie. Voted Up++


Liz Elias from Oakley, CA on September 04, 2012:

Mahatma Gandhi was a very wise man. We used to have customer service in this country--exactly according to his philosophy. Now, we have people not even grateful to have a job, acting as if we, the customers, are interrupting their poker game in the back room.

I've had quite enough of sullen, rude salespeople in big box stores, and I've had an equal amout of "enough" of stores that shirk their responsibility to their customers by refusing to hire enough help. To that end, there is some sense that rude salespeople are made that way by their employers pushing more than a single persons' workload onto each of them. Still, that is no excuse for taking it out on the customer.

Their body-language attitude of 'if you don't like it, shop somewhere else' betrays that they have not a clue that WE THE CUSTOMER are their very salary!

I love your very creative flow-chart artwork with all the customer service values so richly illustrated. Ah, if only....

I do try to think of myself as a brand; it's why I keep the same pen-name across the board...from any sales sites to Twitter, etc.

Here on HP, I do make an effort to reply to each and every comment, as well as commenting on others' hubs. It seems to me only the right thing to do; "one hand washes the other." Voted up, interesting, awesome and shared.

Suzanne Ridgeway (author) from Dublin, Ireland on September 04, 2012:

Hi Effer,

Just about to get some shut eye ( 4.57am weds morning !!) and here you are! LOL Thanks so much for your most welcome comments! I decided to give the WTI ago when I saw the topic! Appreciate your lovely words on this! Thanks for the votes and share, you ROCK!!! :-)

Suzie from Carson City on September 04, 2012:

Suzie....Wonderful. I love the quotes. Your hub is well-done and I need to tell you, your writing style is awesome.

So clever the way you related excellent customer service to our actions and activities as hubbers. Great way to look at this, Suzie. CREATIVE little Irish lass, you are!!! Up +++ and shared.

Related Articles