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Don Lapre: Death of a Salesman


Don Lapre was an interesting and tragic figure in American business. His incredible enthusiasm was contrasted starkly by the deep depression he suffered in his later years. Accused of marketing a scam of get rich quick schemes across the country, even after his death, he continues to be a divisive figure. Either you loved him or you hated him. Either “Don Lapre was the biggest con artist on the planet.” – or “He sparked a dream in thousands of people.” So, which is it? This article will briefly explore the life and troubles of this controversial man. In the end, I leave the final decision up to you.

Who Was Don Lapre?

You may remember Don Lapre, 'The King of Infomercials', from his late night tv commercials during the 1990s. Don became famous for his super exuberant personality, motivational speeches, and claims of making $50,000 per week by placing “tiny classified ads” in newspapers across the country – all from his “tiny one-bedroom apartment”. Don Lapre's Making Money Secrets product package of books and videos became so well-known, he was spoofed on Saturday Night Live and even The David Letterman Show. In the early 2000s, he began selling a business model based around a product called The Greatest Vitamin In The World, wherein would-be business owners would purchase vitamins to re-sell for a profit. The Greatest Vitamin business model proved to be the final pitch for Mr. Lapre. In June 2011, he was charged with 41 counts of conspiracy, mail fraud, wire fraud, and promotional money laundering. In October 2011, he was found dead in his jail cell of an apparent suicide, just two days before his trial was set to begin. He is survived by a wife and two children.

Before we talk about the sinner or sainthood of Don Lapre, it is important to discuss his history of legal troubles, which stem back to 1994, when he was forced to pay $45,000 in back taxes. In 1997, he was again fined for not paying taxes, and the IRS issued a lien against he and his wife for nearly $1 million. As the success of his Making Money infomercials dwindled late in the decade, he filed Chapter 11 bankruptcy in 1999.

In 2004, he reappeared on the scene, selling The Greatest Vitamin In The World, but by 2006, the Federal Drug Administration (FDA) had warned him about the claims made in his new series of infomercials and advertisements. In them were suggestions that the vitamins would combat various diseases, which the FDA found to be unsupported. Under pressure of the FDA, The Better Business Bureau, and U.S. Postal Inspection of his product shipments, he closed the vitamin business in 2007. However, by 2008, consumer claims were surfacing, along with State charges that he was unregistered to sell these products in the first place. It wasn't until 2011 that the final legal charges were brought against him, including 41 counts of fraud.

The crux of the 2011 lawsuit was that consumers who purchased Don's Greatest Vitamin In the World did not make money as they were promised. Over 200,000 people had invested $51.8 million in the program, but only $6.3 million in total was generated for those clients. In response, a remoreseful Don posted a now-chilling message on his website, which said the following:

I tried to create the best product on earth, paid out millions, made very little trying to make it a success, had attorneys review my entire company, paid out millions in refunds, tried to make the commission and products better every single year, and in spite of all that, I have been accused of something I did not do. I did not have the perfect company but never once did I allow one thing to be done that would violate any law. Nevertheless, because the majority of people did not make money, in spite of everyone of them being able to make as many $1000 checks as they wanted, I am left to fight a battle that will for sure destroy what energy I have left inside.

In June 2011, he was arrested for failure to appear in court and jailed until his trial date in October.

My Experience With Don Lapre

Like many others, in the late 1990s, I saw Don Lapre's late night Money Making Secrets infomercial series, and I started to think about what it would be like to go into business for myself. Now, Don Lapre and I couldn't be more opposite personalities. In his business persona, he was energetic, eager to network, and a great talker. I am laid back, low key, and private. Still, his message of career independence spoke to me. So, I shelled out maybe $50 for the product kit, and anxiously awaited it's arrival. When I got it, there was a lot of various material to comb through, but the thing that stood out the most was a list of potential home businesses, along with the supporting materials for how to market that business. That's when I realized, “Oh! This whole thing is more about marketing an existing business”, which was something I didn't have yet. Sure, at the time, I was a bit frustrated by the seemingly huge task ahead of me. You mean, I wasn't going to make money right away?! I was going to have to work for it?! Ugh. Later, the list of home businesses turned out to be great starting place for me. It pointed me toward my first home business venture, which lasted about one year. It wasn't some huge success, but I broke even, and I learned a lot along the way. I did not, however, blame Don Lapre because my business didn't take off. He sold me some tools, and it was up to me to do the building.

Over 10 years later, I am the owner of a small business that I consider quite successful, in that I have been self-employed for nearly 5 years. My final business model didn't come out of an infomercial, a book, or a video tape. It came out of my own personal passion and ingenuity, just like Don's. He was passionate about making money and pitching his products, so that was his business. I was passionate about arts and crafts, so that became mine. Two seemingly different personalities, one similar experience.

Was Don Lapre a Con Artist?

Where did Don go wrong? Well. First, he either didn't pay his taxes, or he didn't file them correctly. Second, his enthusiasm about the products outweighed their actual worth, causing consumers to feel ripped off when they didn't deliver all that was promised. There is a lesson here for all business owners. Play by the rules and err on the side of caution, or assuredly suffer the consequences.

So, was Don Lapre a bad person? Was he a scam artist? Did he knowingly sell 'get rich quick schemes' that had no hope of getting anyone rich? Perhaps only Don would know the answer to those questions, so the final opinion, of course, is up to you. For my two cents: I don't think he was any different than most of the Marketing and PR execs you'll find in any of the Fortune 500 companies today – except that Don Lapre was a self-made man. He didn't have an MBA. He didn't even have a high school degree! Perhaps his fatal mistake was in direct-to-public marketing of his own products, because if he were just another ad man, pitching for someone else's company, he would have walked away scott free with no liability whatsoever. Instead, he died alone in a jail cell, leaving behind a wife and two children, who are the real victims here. In the end, they lost something worth more than just a few “tiny” green pieces of paper.

Don's Death

The gruesome circumstances of Don's death in jail cannot be ignored, and the incident still raises questions in my mind. Certainly, the possibility of $500,000 in fines and 25 years in prison was weighing on his mind in those final moments. According to Federal Marshals, he slit his own throat with a razor blade, using sheets and cloths to hide it, so he had time to bleed out before being discovered. Unfortunately, this was not Don's first suicide attempt. Four months earlier, when he was arrested, police found severe cuts in his groin area, believed to be an attempt to cut his femoral artery. My question is: Knowing this information, why was he not put on suicide watch? Furthermore, how did he get a hold of the razor blade, and why did no one find it suspicious that his neck was wrapped in rags? Here's the kicker: When Don was taken into custody, he was on anti-depressant medication, which was taken away from him and switched to a different drug upon incarceration. After learning about this, Don's mother pleaded with his attorney to help restore the original medication, but it was too late. He was found dead soon after.

Many people will argue good riddance to the death of a supposed con man, but let's try keep in mind that Don was not convicted of these particular crimes. Every man deserves his day in court. In the United States of America, we have a presumption of innocence until proven guilty, and for whatever reason, Don did not receive (or accept) his opportunity. Of course, no one forced him to kill himself. However, in the wake of his death, there has been little sympathy for a man who's pursuit of financial gain is both praised and hated within his own society, sometimes in the same breath.

The Moral Of The Story

In my opinion, the moral of the story is this: “It's no trick to make a lot of money, if all you want to do is make a lot of money” (Citizen Kane). Whether we're talking about Don himself or the thousands of people who invested in his products, if making money is your end-all-be-all goal, it's not so hard to do. However, if you want to live a life that is full of love, respect, and honor, it may be a more challenging path. All things being equal, the pursuit of money is really just the pursuit of freedom – and freedom is just another word for nothing left to lose.


Don Lapre - Wikipedia
The Rise and Fall of Don Lapre
TMZ: Don Lapre's Mom: Jail Took Away His Meds
Free Don Lapre

What's Your Opinion?

If you found this article interesting, please be sure to leave a comment and share the link with others.

Article by Ali Puckett, Buttonhead


Anonymous on July 27, 2017:

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Don was a genuine, kind-hearted, hardworking and giving person who shared his tremendous enthusiasm and energy with those in his life.

Don inspired me to seek my own path in entrepreneurship rather than going the 9-5 route and I couldn't be more grateful for where that has led me.

If people understood half of the story of this man they would hold their tongues. The world truly lost a great person.

The criminal justice system in it's scapegoating does more harm than good.

Ray on September 25, 2016:

Don's business was through media. High profile equals high scrutiny. He was a good man according to those who worked with him. I'm sure people both made and lost money with his products..welcome to life!! - welcome to investing!

I remember the "McMartin preschool trials"in the 80's. I think Don's situation was much the same- a little blood-devoured by sharks...BUT...we watched.

In years to come,as his children google,or whatever...I hope they find all the good things said about their dad. - I never bought anything off of him,but I almost did!!!!-He was that good!!!!!!!!!!

I think he was under so much stress...possible years in jail,millions in fines,public humiliation...he cracked.--I know how stressed I get from an unexpected medical I can see why he chose to leave. Imagine turning on the t.v. and all the news channels are talking about you....I know how I feel when I hear about what someone at work said about hurts...and I'm a hardass! What would you do if it was on every news program that you MAY be a crook,thief scam artist. you MIGHT be. How many of you work in factories?-according to at least some of your co-workers you May be a -----whatever. How stressed would you be if it was announced all over t.v. internet?-continuously?

My opinion-A good man,business and personal problems. I'm so sorry for his family.

Frank on June 23, 2013:

I wish more people understood that Don Lapre and his products were "entertainment" and nothing more. I honestly can say that I enjoyed tuning in late night watching his infomercials. I even bought the making money system, not because I knew I would soon be making 50,000 a week out of my parents house, but because I was curious to read the material as an "entertainment piece" and that's exactly what it was. People are too dumb thinking that mlm and pyramid schemes will make them rich..people should have know better. i saw Don as an "MLM cheesy entertainer" I loved his shows.

alipuckett (author) on January 02, 2013:

Hi Greg! Thanks for sharing your experience with Don. It never ceases to amaze me how many people still remember him fondly. I always will.

Greg F Johnson from Cedar City, Utah on December 30, 2012:

Thank you for this detailed article. I enjoyed Don's infomercials for many years. I ordered the Making Money package and I felt no deception from the materials. If I was more confident then his ideas would have all worked for me as outlined. I seem to remember feeling shaky about his vitamin commercial but I already liked the man and his energy. Governments and businesses lie all the time, but I believe Don Lapre was genuine about selling the dream of a better life. I will miss him and try to carry on his energy to benefit my own life.

diagonalguy on December 10, 2012:

The man was a con artist. Plain and simple. Go to RipoffReport and read all the complaints on how he stole people's money and refused to refund it. How could anyone sell a vitamin and claim that he cured cancer of other illnesses? The last thing this world needs is someone like this preying on the desperate

Damien Kennedy Haimes on September 18, 2012:

I have written and produced Infomercials for over twenty five years, since the inception of the business. Don was a great pitchman and his shows worked. That was his business.

I am very sorry to hear of his passing, he and his family deserved better.

alipuckett (author) on August 29, 2012:

Hi Debbie. Thank you so much for your comment. I will always remember Don. My best wishes go to you and your family.

Debbie Rozell on August 23, 2012:

My brother Don is still an inspiration to thousands of people today and many who are very successful and they have all said in their emails to our family that are still coming in, " And it's all thanks to Don Lapre" .

Vinaya Ghimire from Nepal on July 10, 2012:

I did not know about Don Lapre until I read this hub. Thanks for this interesting bio.

Christy Birmingham from British Columbia, Canada on June 22, 2012:

I had not heard of this man before. Thanks for introducing me to him. I especially enjoyed your recollections of purchasing the package that came in the mail ten years ago. I am glad he did face charges as he did commit fraud. Wow the fame he had at his high point!

muhammad iqbal 50 on June 08, 2012:

A sales man is considered as front-line soldier. That he must learn about the knowledge of raw-material to finish goods as well as legal constraint to expand business and convience consumers or investors.

If he is lacking these skills so he definite to be in the way of death of his business because he is not following the business ethics being salesman.

alipuckett (author) on May 15, 2012:

Hi Bob! Thanks so much for your comment. Even in death, Don is bringing people together. I found out about his death in such a similar way. He crossed my mind, so I did an internet search to catch up with him and read the news of his heartbreaking death. That is what inspired me to write this artice -- good and bad. There is a lot to be learned from Don's story. Best of luck in your business!

Bob on May 14, 2012:

Kudos on this article. It's funny, it's late at night in May 2012, and i was thinking of Don Lapre while working on a marketing piece. I looked online in youtube and suddenly found out he was dead for the first time. Saddened. He inspired me back in the day to dream of entrepreneurship too. I was immediatley inspired to write about it on my blog and then I found your post. You said almost per word what i would have written even the Citezen Kane reference. Weird. Either great minds think alike or there is no such thing as coincidence. As a Marketer. I have learned that if you build your life on the public and their opinions, it will ruin you. People will always bring you down. You can never please them. Again Great Post. RIP Don.

Aurelio Locsin from Orange County, CA on April 19, 2012:

No matter what you think of his ethics, he sounds like a fascinating person -- I remember his infomercials but never knew what happened to him until this hub. Voting this Up and Interesting.

Robert Pummer from Kentucky, USA on March 19, 2012:

What I would not give for an ounce of the energy Don Lapre projected. I don't know that he understood the effect of market saturation but that, combined with product bolstering, is what I see as his downfall. A fella might get rich harvesting beaver pelts but when the beaver are gone the dam breaks and the water runs out.

assimilated on March 13, 2012:

Thanks for writing this article. I didn't know Don Lapre but I voted for "No, he was not a scammer".

Inspiring enthusiasm indeed!

LadyLyell from George, South Africa on February 16, 2012:

How interesting this has been to read. You put in a good effort here, thanks!

A sad loss of life!

Debbie Rozell on January 18, 2012:

The world truly lost a Great Human Being. What a crying shame.

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