What is the use of a great CV if you don't reach the office of the hiring manager or the person in charge of the hiring process? Most employers now rely on ATS applicants to screen potential candidates before contacting them for an interview. The ATS system is designed to exclude candidates who are considered less qualified than their colleagues to fill the advertised position.
Most job seekers do not know how to manage or deal with this system.
And therefore you have to take care of your CV and design it professionally to match the terms and standards of these regulations and then reach the stage of the interview.
The best way to ensure that you are automatically selected through these systems is to formulate the curriculum in a manner consistent with the job description advertised and that your resume accurately reflects your skills and clearly so that the system can compare your CV with the declared description and puts you in the list Occasion.
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Now the question:
What happens when a job application is submitted on a website that specializes in advertising job opportunities?
What happens when you register your CV on a job site?
Knowledge of the technology used by all the specialized sites that we use to search for work, which employing companies and employers - in the opposite bank that receive job applications - is necessary for everyone who wants to compete in the job market.
To this day, there is a misconception that all CVs sent in job applications are subject to reading and study by employers.
But the truth is that the percentage of using the applicant tracking system technology, known as ATS, has increased from 70% at the beginning of this century to over 90% in the past years.
The practical meaning of this information is that most of the internationally known sites that provide services related to finding jobs, all of them have become dependent on technology in sorting and filtering job applications.
And in a more accurate sense: it is no longer the human brain that analyzes the suitability of your resume for the work you are submitting, and that your job application is completely subject to precise electronic systems designed to search for specific words and specifications in your resume and assesses the competence of the job applicant accordingly.
As for the reason that prompted the decision-making bodies in the labor market to rely on automation and technology, it is the large number of applicants to fill every job vacancy offered in the market, which made the process of reading all requests economically ineffective (wasting time on requests that do not match the required, disabling employees from Other more productive jobs, the cost and wages of the employees who will read these requests) It is necessary to alert that most companies now prevent hiring managers from accepting any job request that has not been (sorted and filtered) via the ATS system.
Even requests that come through the proposal from social networks have become subject to this system before beginning to study the decision to accept them as part of the job applications.
So how does the job application pass to the hiring manager?
your request is entered with all applications submitted to win the job within the ATS system - here the design of all resumes appears one similar as the CV details are filtered within the boxes, and at this stage the keywords play the primary role in determining which applications are worth reading All CVs appear identically in design while reading them through the ATS system in the first stage, and so on to ensure that the CV appears in a coordinated and orderly manner, and for the key words you enter in your job request to appear in the fields in which it is supposed to appear, it must be The format used is appropriate for this system. Statistically (according to Preptel) about 70% of job seekers make mistakes in the format, which wastes the opportunity for them to e-read the correct e-CVs, thus excluding their CVs from the first stage sometimes.
2- The ATS system gives a numerical evaluation (ranking in lists with percentages)
indicating the extent to which each CV corresponds to the job vacancy shown. And the one who decides to employ a single press of a button can identify the ten strongest candidates for employment based on electronic screening.
Thus, the employer no longer needs to read each application separately to make a separate decision about it.
3- Usually the decision-maker
with employment excludes every request that does not appear in the list of the first ten that appear before him.
Consequently, the opportunity is lost for those who are more suitable for the job because it is unable to understand the mechanism for making employment decisions in the present day, and the grounds on which to sort the appropriate CVs for the job.
Now we can understand the importance of knowing the set of keywords appropriate for each job application, which ensures that the CV appears at the top of the list that the electronic system places before the eyes of the decision-maker for employment.
How to use “Keywords” when submitting electronic job applications
The story begins by making all the effort and energy in preparing your new resume, and hours may pass to formulate the ideal “Cover letter” for this work, and after all this anxiety and pressure, you submit the application online, and then begins the stage of waiting and waiting, and more waiting .
But so far, you have not received any response regarding that ideal work!
The search for one ideal employee among the hundreds of job applications submitted requires a lot of employee time.
Many of them resort to using “applicant tracking systems [ATS” to restrict and index the information in their CV, motivation letter and social media accounts, in order to identify stronger and distinct requests.
How is this done? The company pre-determines the “keywords” of each job advertisement, after which the tracking system will examine and evaluate each request, based on the degree to which those requests match the keywords.
So in order to get your CV to the top of the submitted electronic requests, we need to implement the Keyword Strategy.
1- Identify the most important keywords:
Most companies use your target keywords when they post a job offer.
Therefore it is necessary to re-read the “job description”.
If the search for several vacancies is required, the same approach should be used for each application.
First, determine the main requirements of the job site, for example if you are applying to work as a software engineer, you will notice that the most common vocabulary is “Java”, “Python”, “analytical skills”, “two to 4 years of experience”.
The number of times a company repeats those words in a business announcement, the more it proves important to include them in your application.
So make a list of the top 10 keywords, based on job vacancies.
2- Amend and verify your request:
These keywords should be a blueprint for your resume, motivation letter and your own account on social media, and your request should be centered around all of them.
When everything necessary for your application becomes accessible, set the language of each business request, to precisely include your keywords.
It is important to know that job application systems operate intelligently, and these systems cannot be misrepresented. Insert keywords into each sentence, the request will not be provided with the desired additional value.
If the CV exceeds the application tracking system and reaches the HR Officer, he will pay attention directly to the use of the keywords.
Therefore, care should always be taken to display an honest display of the skills that you possess, so that your request becomes natural and not exaggerated.
But the question is: Is there a smooth way to display keywords appropriate for a job vacancy? The addition of a strong skills section to the curriculum vitae, includes the skills required by the hiring manager to suit the required vacancy, even if those skills are indicated in other sections of the application.
Then you can add technical and academic qualifications, especially if they directly fit your job requirements.
As the ATS systems depend on their construction on conformance and context analysis, just as “Google” does in matching between what we write in the search box and the documents that make up the search results, we often notice that delaying or providing a word in Google search gives us Various search results. The algorithm itself is used in ATS, which justifies the importance of context.
3- Use simple formats:
As for the technology that underpins the ATS application tracking system, the simpler it is to coordinate your request attachments, the better.
Some people prefer a self-styled autobiography, but unless you are in a creative field (of high design importance), it can reduce your chances of getting a job interview.
Use the simple black line to prepare the CV and the motivation letter, get rid of additional formats such as columns, graphics and special characters, and keep a chronological reverse chronology while listing the CV, for example with regard to education, you can start with the last academic degree obtained as a master’s degree and then return chronologically to the Bachelor.
It is also advisable to use a simple language in addressing [skills and education] so that the ATS system can easily understand what each section contains.
Also following up on “Word” files instead of “PDF” is easier for technical programs, so be sure to submit electronic job applications as “.docx” files.
Although you want to distinguish among first-stage applicants, you must match the company’s language and vision in terms of skills, experience and interest in this work.
4- Check your work again:
The magic is in the details when it comes to improving the order before entering the ATS system. If the language you use in describing the content of the request is different (albeit a little) from the keywords, then the ATS system cannot know whether or not your application meets the requirements for a job.
To ensure this, the request should be well checked and ensure that the correct form is used for each phrase.
For example if the job description says: “3 years of experience” then that phrase should be written with the numbers as well.
You can use additional tools, such as "Jobscan", that helps confirm that the job application can be submitted.
It uses the same ATS algorithm, as well as the possibility of making last-minute adjustments, which give a competitive advantage to demand.
After confirming each keyword, make sure that your request does not contain any spelling or other errors. There are many useful websites as “Grammarly” to check the basic and spelling of requests.
Finally, the ATS application tracking system, in addition to other necessary data, plays an important role during the job search, and to cross the application to the interview stage, a clear strategy must be created regarding the key words related to the job vacancy, in addition to improving what can be improved in aspects of the electronic work request.