Abhinav is an expert digital marketeer, passionate about helping brands achieve their goals through various growth marketing strategies.
The pandemic has posed several obstacles, halted prior campaign plans, and even altered our business practices. A lot of company owners and advertisers are in a similar situation right now. Your target client wants to know you're already there while we try to get our companies back on track.
Marketing is important for spreading the word about the company and what it has to deliver. It wasn't an option before Covid-19, and it isn't now either. Like so many people turning to the internet to discover what they need, the best digital media strategy will assist you in reaching out to your target demographic and attracting new customers. Perhaps significantly, you'll be able to keep your clients up to date with your current situation.
Here are several areas to concentrate on in the market recovery approach:
1) Keeping your local marketing and reviews up to date
Many people are searching for companies that are close to where they are now. You should be designed for local searches in addition to being optimised for search engines. Many customers shopping locally will be able to reach you as they need what you have to sell as a result of this.
Make your Google page a top priority and it's always the first thing people see while searching for your company online. The most important thing right now is to keep the details in your listing up to date, particularly when the operating hours or resources available change as your company reopens.
During the reopening stage, your online presence is more critical than ever, so don't let your competitors steal your clients. To keep ahead of your rivals, manage your online popularity by carefully tracking local feedback. For the market revival, this is also a good way to engage with your clients.
2) Quality backlinks can help your SEO
Having the website at the top of the search results list becomes much more important during the reopening stage. Incorporating backlinks is one of the ways to improve your search engine optimization (SEO) and make yourself more accessible. Links that point to your website from other websites are known as Backlinks. They are an essential component of search engine optimization.
Simply optimising any old links will not suffice. Links directing traffic to your website must be credible and trustworthy. Links of dubious quality will potentially damage your rankings, so quality is crucial.
The first step should, of course, be to fix any broken links on your website. It will not only enhance your SEO but will also improve your user experience.
Then there are several ways to increase the number of backlinks to your website. If you can provide them with something useful in exchange, sites that have provided links to others will be able to provide you with one as well. In exchange for a backlink, you may also give a free post to another website.
Another way to gain links is through public relations, either through press pages or through being listed in news stories. Offer yourself as a source for a regular newsletter, or write and send a press release.
Obtaining links to your website is a vital part of improving your SEO and increasing your visibility. Your website will rank higher as a result of quality connections, and you will be more likely to receive more visitors.
3) Address your company's relaunch with content marketing
The secret to successful content marketing is to create high-quality content that is both important to your visitors (and useful to your business). Keywords can also be used to help the content stand out. Make a name for yourself as an expert source of knowledge, and you'll be able to draw "self-qualified" customers looking for the services or goods you provide.
Consider making a 15- to 30-second “restart” video during the reopening phase to keep your customers updated and confident in your company and procedures. Remember to use user-generated content (UGC) to engage the audience. It's one of the most efficient methods for producing more content with fewer resources.
4) Maintain relevance in email marketing
Email marketing is both inexpensive and reliable, and personalised emails can be especially beneficial. Your company should stay in touch with loyal customers and reach out to potential customers, particularly during this period.
Emailing your customers to announce your reopening and remind them of your working hours, days, limits, and other details is a good way to do so. Keep in mind that your customers receive a large number of emails during the day, so you'll need to write emails that stand out from the other "we're free" messages.
Know your target audience and what they need from you to stand out. You can further personalise your messages by segmenting these audiences. Encourage customers to shop safely, and inform them of any new policies or procedures you've introduced during this period. This demonstrates that you prioritise your customers' needs above every promotional post.
Owning a company is fantastic, but overcoming a crisis is a battle that any business owner must face. Digital marketing is critical for spreading the word about your company and attracting visitors to your website. Implement effective tactics to assist the reopening and bring you back on track to competitive, revenue-generating activities.
5) Boost Your Online Presence using Social Media
Building a strong social media presence is an essential component of digital marketing. You don't need to be on every site, but you should know which ones are best for your company. Determine where the target audience spends the most time online. Engage with people and related accounts in addition to sharing updates on a regular basis to help build a community (rather than just trying to rack up followers). After you've established a solid foundation, you can experiment with sponsored posts and social media ads.
6) Voice searches are becoming more common
Given that we now live in a world where AI-powered devices can provide answers to a wide range of questions, it's only normal that voice searches will increase during the current crisis. By the end of 2021, voice searches are predicted to account for half of all searches.
The term "future is digital" is often used In terms of marketing. So, the pandemic has just accelerated things.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Abhinav Ranganath Panyam Vuppu