As a digital marketer - Elin Beck is always coming up with different ways for businesses to grow.
Nothing beats word-of-mouth marketing, but what if you want to grow even faster? Well, if you're a dentist looking for new marketing ideas to grow your practice, look no further.
Here I am going to show you 25 great dental marketing ideas that will help you generate leads and attract new patients and eventually grow your practice.
1. Optimize Your Google My Business Profile
The first step is to make sure that your Google My Business profile is up-to-date and optimised. Your GMB profile is what comes up when someone searches for a dentist in your area on Google.
2. Get Reviews on Google My Business Profile
One of the most important ranking factors for your GMB listing is reviews. Google puts a lot of emphasis on reviews when it comes to local businesses. it also helps the ranking of the profile overall as well.
3. Claim Your Yelp Business Page
Another important business listing site is Yelp. Like Google, Yelp also uses reviews as one of the main ranking factors for local businesses. So it’s important to claim your business page and encourage patients to leave reviews.
4. Invest in Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising your website to rank higher in Google search results. And when it comes to dental marketing, SEO should be one of your top priorities.
5. Create Dental Videos (Leverage YouTube)
Videos are a great way to connect with potential patients and promote your dental practice. You can use videos to introduce yourself and your team, give dental tips, showcase testimonials, and more.
You will see that they are also starting to feature in search results, so this can be a great way to capture more of the search engine results pages for local terms.
6. Use Google Ads
Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google’s search results pages. And when it comes to dental marketing, Google Ads can be a great way to generate leads and attract new patients.
7. Use Facebook Ads
Facebook Ads is another form of PPC advertising that allows you to place ads on Facebook. And like Google Ads, it can be a great way to generate leads and attract new patients.
8. Create a Dental Blog
Blogging is a great way to attract new patients and generate leads. You can use your blog to write informative articles about dental health, showcase your expertise, and more. This feeds into SEO but you can use it to capture local terms around the location of your dental practice.
9. Invest in Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of optimizing your website to convert more visitors into leads and patients. And if you’re not investing in CRO, you’re leaving money on the table. Traffic is one thing, getting that traffic to convert is another.
10. Email Marketing for Dentists
Email marketing is a great way to stay in touch with your existing patients and generate leads from potential patients. You can use email to send appointment reminders, promote dental tips, share blog articles, and more.
11. Use Dental Pop-Ups on Your Website
Dental pop-ups are a great way to capture leads on your website. You can use them to offer a free dental consultation, a discount on dental services, or anything else that would be of value to potential patients.
12. Use Live Chat on Your Website
Another great way to capture leads on your website is to use live chat. Live chat allows you to have a conversation with visitors in real-time, which can be a great way to answer any questions they have and encourage them to make an appointment.
13. Dental Webinars
Webinars are a great way to generate leads and attract new patients. You can use webinars to provide dental tips, showcase your expertise, and more. And they can be a great way to capture leads as well.
14. Create Referral Programs
Referral programs are a great way to generate leads and attract new patients. You can offer existing patients a discount or incentive for referring new patients to your practice.
15. Get Involved in the Community
Getting involved in the community is a great way to generate goodwill and attract new patients. You can volunteer at local events, sponsor local teams, and more.
16. Make Use of Your Social Media Profiles
Your social media profiles are a great way to connect with potential patients and promote your dental practice. You can use them to post updates, share blog articles, promote specials, and more. Use TikTok, Instagram, Twitter, and other platforms to generate more interest in your practice.
17. Promote Patient Reviews
Showcase social proof on your website and in your marketing to attract new patients. You can promote patient reviews, testimonials, case studies, and more. Distribute this across your website, social media channels, and other marketing materials.
18. Show Before and After Photos
Show off results with before and after photos to attract new patients. Again, this is a form of social proof that can be used on your website, in marketing materials, and more.
19. Create a Compelling Offer
A compelling offer is a great way to attract new patients. You can offer a free consultation, a discount on dental services, or anything else that would be of value to potential patients. Giveaways and contests are another great way to generate interest in your dental practice.
20. Use Direct Mail
Direct mail is a great way to reach potential patients in your local area. You can use direct mail to promote your dental practice, offer specials, and more.
This can be done across Google PPC and Social PPC as well as on other sites that your potential patients visit. This is extremely effective as you can keep your brand in front of individuals who have already visited your site but didn’t convert into a patient.
22. Partner with Similar Businesses Who Share Your Customer Base
This could be other dental practices, orthodontists, ENT’s etc. By partnering with similar businesses, you can reach a larger audience of potential patients who may need your services.
Sponsoring local teams, events, or causes is a great way to generate goodwill and attract new patients. When you sponsor something, your logo and information will be displayed prominently, which can help to raise awareness of your dental practice.
24. Generate Press Coverage
Generating press coverage is a great way to attract new patients and generate goodwill. You can do this by pitching story ideas to local reporters, writing press releases, and more. You can always get a PR specialist to help you here.
25. Give Back to the Community
Giving back to the community is a great way to generate goodwill and attract new patients. You can volunteer your time, donate money to local causes, and more.
Put Together a Comprehensive Dental Marketing Plan
Now that you know some of the best dental marketing ideas, it’s time to put together a comprehensive plan. This will help you to make the most of your marketing efforts and attract more patients to your practice.
Here are a few tips for putting together a dental marketing plan:
1. Define Your Goals
The first step is to define your goals. What do you want to achieve with your marketing? Do you want to attract more new patients? Increase brand awareness? Boost patient loyalty?
Be as specific as possible with your goals. This will make it easier to measure your success and determine whether or not your marketing efforts are working.
2. Research Your Target Audience
Before you can start marketing to potential patients, you need to know who your target audience is. Who are the people you want to attract to your practice?
Think about their age, gender, location, interests, and needs. This will help you to create targeted marketing campaigns that are more likely to resonate with your target audience.
3. Identify Your Budget
Once you know your goals and target audience, you need to identify your budget. How much are you willing to spend on marketing each month or year?
Your budget will determine the scope of your marketing efforts. If you have a limited budget, you may need to focus on more cost-effective marketing strategies, such as content marketing or social media marketing.
4. Choose Your Marketing Channels
Now it’s time to choose the channels you want to use for your dental marketing efforts. There are a variety of options to choose from, including traditional advertising, online marketing, and word-of-mouth marketing.
Think about where your target audience is most likely to see or hear your marketing messages. This will help you to choose the most effective channels for your campaign.
5. Create Your Marketing Materials
Once you’ve chosen your channels, it’s time to create your marketing materials. This could include a website, social media posts, print ads, and more.
Make sure your materials are well-designed and on-brand. They should also be clear and concise, with a strong call-to-action that encourages potential patients to take the next step.
6. Implement Your Plan
Now it’s time to implement your dental marketing plan. Launch your campaigns and start tracking your results. Be sure to measure your progress against your goals so you can determine whether or not your efforts are working.
You may need to make some adjustments along the way. Don’t be afraid to experiment with different strategies and tactics to see what works best for your practice.
7. Evaluate Your Results
Finally, don’t forget to evaluate your results after you’ve been marketing for awhile. This will help you to determine what’s working and what isn’t, and make necessary adjustments to your strategy.
Evaluating your results on a regular basis will help you to fine-tune your marketing efforts and continue attracting new patients to your practice.
Bring in Dental Marketing Specialists
If you feel that SEO for example a marketing channel that can be complex and time-consuming, it may be worth bringing in dental marketing specialists. There are many agencies and consultants who specialize in dental marketing and can help you to create a comprehensive marketing plan that meets your needs.
A good dental marketing agency will have a team of experienced professionals who can handle all aspects of your marketing, from website design to pay-per-click advertising. This can take a lot of the stress and pressure off of you, so you can focus on running your practice.
If you’re interested in finding a dental marketing agency to work with, we recommend doing a search online. You can also ask other dentists for recommendations. Once you’ve found a few agencies you’re interested in, be sure to check out their portfolios and case studies to see what they’ve been able to achieve for other practices.
You should also schedule a consultation so you can get to know the team and ask them questions about their process. This will help you to determine if they’re the right fit for your practice.
The Bottom Line
Dental marketing is a necessary part of running a successful dental practice. By following the tips above, you can create a solid marketing plan that will help you to attract new patients and grow your business. Just be sure to review your progress regularly and make necessary adjustments to ensure your campaigns are effective.
And remember, if you need help with your dental marketing efforts, there are many agencies and consultants who specialize in this area and can provide the assistance you need.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Elin Beck