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The coaching market has changed over the years and is developing rapidly. These days, there are influential trends in the industry that every coach should be aware of, as this may affect your coaching practice directly or indirectly.
They affect the interaction with your clients, what you can offer them, and, ultimately, the coaching business. So, what exactly are these trends, and how will it help a coach?
Supply of Coaches
There is an increase in the number of coaches, trained by rapidly growing coach training centres. And just as there are several coach training centres, there are also many resources for practice. After all, as Jim Rohn has rightly said, "Formal education will make you a living; self-education will make you a fortune."
Coaching is still in the Growth Stage
Among the four stages of a market, Introduction, Growth, Maturity, and Decline, we see coaching in the Growth stage. The characteristics of this stage include customer interest, the rapid growth of the business, and competition. So, not only has the demand for coaching gone up significantly, but there is also an increase in the competition as better and better coaches are made.
Maturity in the Markets
Coaching is no more at its inception. A large number of coaches have anywhere between five and ten years of experience. Other factors indicate that the coaching market has matured. These are just some of the reasons purchasers of coaching services have seen in recent years.
Some well-known Coaching Practices
There is no transformation without practice. After all, as the saying goes,
"Practice makes perfect." It is also rightly said that practising something for forty days turns it into a habit. Although practising in real-time help, it requires skill, commitment, and discipline to attain the transformation to a good coach. As Zig Ziglar says, "Your attitude, not your aptitude, determines your altitude."
Some general coaching practices include:
Care to Coach
Coaching becomes mechanical if the coach does not care for the client. The client has to know that the coach cares for the coaching to be mutually beneficial.
Although time management is vital to coaching, it depends on how you invest time. Some clients require deep attention. For others, it may be minimal. So, it depends on who your client is. However, you must spend significant time to achieve desirable results or outcomes.
Listening to your clients not only helps in building an excellent client-coach relationship, but it also helps the client to reflect on the coaching.
Questions and Curiosity
Be curious to understand the client's needs and ask questions so you can understand better.
Helping Clients Move Forward
Helping clients move forward and grow, understanding the client's current position. Unlike mentoring, which helps people get where they want to be, coaching follows the current situation and enables you to move on from there.
Coaching trends are picking up in the market, and they will only continue to grow in the days to come.
© 2020 Tejas