Sara is a writer and lives in Pakistan. Her vision is to spread optimistic thoughts, hope, cultural and heritage knowledge and motivation.
Effective communication is an integral part of entrepreneurship. And business communication is an essential skill needed for;
- Enhancing information.
- Exchanging Options.
- Making plans and proposals
- Executing decisions.
- Sending and fulfilling orders.
- Conducting sales.
The research shows that 60% of communication is non-verbal but business communication includes two types;
Internal : Communication within the organization may be formal or informal depending upon the current scenario and this communication increases productivity, profit and employees job satisfaction.
External: The company stakeholders or other employees meet with new vendors and clients and communicate with them and effective communication may increase public credibility, operational efficiency and company's profits. It serves as a foundation to achieve organizational goals and customer's satisfaction.
Importance of Communication
Tips for Effective Business Communication
Starting a business is not an ordinary task, you have to be goal oriented so that the journey towards success would be easier.
Win/win situation can only be accomplished when you learn to move out smartly.
To stand out of crowd in a business world, you need to focus on following important points;
While communicating and arranging business meetings, your content must be original, clear and specific.
Adopt modern techniques and strategies to flourish your business make business deals successful.
In this covid-19 situation, always go for visual communication and introduce Innovative ideas using bar charts, pictures, maps and graphs.
Ask questions because finding answers will enhance your critical thinking skills.
Avoid gossips and controversial topics in business communication as it will portray a bad reputation of your company.
Always ask for feedback as you'll get new ideas and get a chance to improve the company's profile.
Business Tools for Productivity
Business Tools serve as the basics in day to day communication to get efficiency and effectiveness.
This tool is very user friendly and used for online storage space. It can store Google docs ( links, images, drawings, reports, documents), Google sheets ( formulas, tables, schedule), Google slides (presentations), Google forms ( especially for surveys and questionnaires).
This tool is the marketing automation platform and can create electronic mailing lists. It's very cost effective tool as you can easily identify your target audience and can develop a communication strategy by sending the frequency.
A collaboration tool gives a visual overview of a specific task. It uses boards, lists, and cards to create a simpler visual system of project management.
For many business meetings, Skype is used as you can get access to make video and audio calls and it can be peer-to-peer or in groups.
Google My Business:
This Google operated amazing internet based service especially designed for business owners.
Starting a new business and giving it a boost require a work-life balance. Maintaining a balance will result in fewer health problems, increase in energy and more dedicated time and concentration to your business.
Raymond Philippe from The Netherlands on October 12, 2020:
Tools to manage your business conversations are indeed important. They can make your life so much easier and your work more efficient.