Shafqat M. is the professional content writer who has been helming digital marketing projects for the last 5 years.
Benefits of Digital Marketing: Technology transforms every aspect of commerce. From lead generation to marketing to customer service, its impact on digital commerce has been immense.
As new marketing tools come into existence to meet the growing demands of digital-first commerce, the digital marketing landscape changes for better.
The sweeping changes brought in the way marketing is done make it incumbent on marketers to embrace change and keep updating their digital marketing checklist. Simply put, you need a refreshed strategy to approach your target audience.
Digital Marketing Offers Flexibility and Adaptability
Since digital marketing offers great flexibility and adaptability, it's reason enough to count on its benefits. Almost all consumers turn to the internet to shop for products and services - a change expedited by COVID-19 pandemic.
Yet at the same time, it's the same internet billions of consumers use worldwide to search and compare countless products before buying one.
Going by Forbes report which says over 73% of consumers use multi-channel shopping to buy goods and services. And it's huge given the enormity of digital commerce.
Cashing in on Audience Living and Breathing Online
Therefore, to introduce your brand or business to the audience literally living and breathing online, using digital marketing is imperative to convey your message effectively and efficiently.
It's for this reason that businesses worldwide implement digital marketing to reach and engage with their target audience in a productive way. One that helps your business scale and win sales.
The following stat will bear it out: by the year 2021, the projected budget to go into digital marketing in the United States alone is expected to reach $332 billion.
Benefits of Digital Marketing Exceed Print and TV Advertising Benefits
Shortest to say, digital marketing gives businesses access to the vast, untapped market in the most cost-effective manner.
But it's not the only reason why it's beneficial for businesses. The benefits of digital marketing far exceed those of print and TV advertising put together.
6 Benefits Of Digital Marketing (for Small Businesses) that will want you to Invest in it
A major benefit that digital marketing promises are global reach. It allows marketers to reach their audiences placed anywhere or in any part of the world.
By cashing in on global reach and such a vast audience, digital marketing helps you generate leads, opens up new markets and opportunities.
Reach is fine, but what about costs incurred? You'll be astonished to know that digital marketing costs relatively less, yet boosts your online brand presence tremendously.
Also, digital marketing campaigns are targeted, hence efficient. It helps you catch hold of your audience at the right moment and also incurs less cost.
Leverage Marketing Analytics
Digital marketing helps businesses yield great results or ROI by drawing insights from marketing analytics. Incorporating the same into marketing strategies help win new customers.
Web analytics coupled with metrics tools offer insights into customers and markets, hence render your campaigns effective, engaging, and relatable to your customers.
Digital marketing is personalized. Data generated as customers interact with your business across various digital channels is stored in the customer database.
Which can be utilized to offer personalized marketing messages and targeted offers to customers based on their previous interactions with your business. And it's effective in turning visitors into returning customers.
Brand loyalty depends on how openly a business operates and how involved it's with customers digitally.
Digital marketing not only markets but also cements your brand presence on and across the internet. Subsequently, you win customers' loyalty, establish your brand authority and reputation.
Improved Conversion Rate, ROI
The best benefit to get with digital marketing is a boost to conversion rate and ROI.
How does it do that is simple to comprehend. A marketing message shared digitally brings consumers to your landing page where they're a click away from the purchase or buying your product or service.
In other words, digital marketing encourages, rather facilitates, direct selling, and there's no intermediary or sales rep involved.
Question 1: What are the Advantages and Disadvantages of Digital Marketing?
Of course, the advantages of digital marketing far outweigh its disadvantages. However, for your edification, here are a few advantages and disadvantages of digital marketing:
Advantages of Digital Marketing: Digital Marketing opens up new markets previously not known, offers your business a truly global reach, and cuts expenditure on expensive, but not yielding, traditional marketing such as print and TV advertisements. At low cost, your consumers come to you, not the other way around, with the help of digital marketing.
Other advantages are:
- Marketing Analytics to improve ROI
- Personalized and targeted marketing
Disadvantages of Digital Marketing: To reap the benefits of digital marketing takes time. It's a time-consuming process and often wears businesses out. You need a trained and skilled workforce for digital marketing. Another disadvantage of digital marketing is that competition is very extreme when it comes to marketing your business.
Question 2: Is Digital Marketing Good or Bad?
Digital Marketing is good for your business because it propels your business to a much larger audience, which with time translates into leads and sales. Also, the return on investment with digital marketing huge. Simply put, it pays huge dividends for every penny spent on marketing your business through digital marketing.
Question 3: Is Digital Marketing the Future?
Look, when you have your target audience living and breathing online, whether going through their social media feeds or surfing the web using Google, and can no longer be found in the physical space, it means digital marketing is certainly the future. The only way to send across your message to these people/consumers is by using digital medium or the internet.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Shafqat M