As an entrepreneur, your goal is to get rich by selling your brand - while being “authentically you”? But how do you do that with so much competition and so little time to focus on the marketing that your brand really needs? Selling, the answer is selling, which is the key to your business’s success.
As you know, everybody's not blessed with the gift of gab, nor is everybody suited to a selling lifestyle. However, you should be able to sell, at a minimum, yourself. It is essential, as an entrepreneur, to hone your skills to convince people to do business with you.
Look at it this way: Your brand is simply your power - on paper, on the radio and TV, and in person. Remember that your brand is an extension of you, and your marketing materials should project that. Most of the brands that have succeeded have shown themselves to be authentic and unique.
1. Assess Your Vision, As Well, As Your Purpose
Ask yourself: “What does my business entail?” The goal of successful entrepreneurship is essentially to constantly make something happen.
Tip: Figure out what it is that you want to make happen, then, using as few words as possible, write it down.
2. Establish A Precise Network
Not everyone that you encounter in business will be able to assist you. Some contacts may falter on their promises, or will just simply clutter your contacts list.
Tip: Build your network, but be certain that everyone in your network is right for your brand and for your business.
3. Perform a SWOT Analysis
A SWOT Analysis is a method consisting of strategic planning that analyzes the Strengths, Weaknesses, Opportunities and Threats (SWOT) involved in a business endeavor, a project or a brand.
Tip: You will be able to create an honest and detailed assessment of where your brand dominates and where it staggers. It’s also good at finding key avenues of how you may even grow your brand, while also identifying potential threats to your brand awareness.
4. Determine Who Your Target Market Is
Have you thought about who your target market is? Who is the most profitable market of people likely to purchase your service or product?
Tip: When you’re able to answer this question, you can begin to craft your strategy for attracting this market of consumers. Always be aware of who your targeted market is and ways on how to attract those consumers.
5. Do You Know Your Competition?
Did you know that oftentimes, you can find top-quality answers to brand questions while being out in the field?
Tip: Don’t stay stuck on what your brand should be, go ahead and survey what your competition is doing. In other words, your competition is likely doing something specific that’s working for them, and it may help your brand too, with a little tweaking. On the flip side, you may see a shortfall on your competitor’s brand, but that same flaw could fit perfectly with your brand, now that’s something that you may be able to capitalize on.
6. Don’t Forget the Three C’s For Branding
Clarity, Consistency and Constancy, your three C’s for branding.
- Clarity: lets people know what your brand image, message, and purpose is.
- Consistency: is simply keeping the message uniform. Your brand in print should not be different from your brand on radio, in person, or on TV.
- Constancy: Allows for getting your brand's message out there to the point where it seems almost pervasive. This means carefully considering how to position your brand to where it can have the most sustainable impact.
Tip: Be clear about your brand message so that when people see, learn or think about your brand, they’ll know precisely what your brand stands for. Be consistent with your branding in person as well as in your marketing. You should also consider how you need to position yourself on a constant basis wherever you will have a presence.
7. Perform A Brand Assessment
How your brand presents itself to consumers matters for the success of your brand.
Tip: Consider asking 15-20 of your customers to use one word to describe your brand. If you end up with 15-20 different responses, you should probably reevaluate your messaging consistency. If you find that most of the responses didn’t meet your brand's message, you will need to improve clarity.
8. Deliver You - Authentically You
When you’re developing brand awareness, the more authentic you are, the better for the success of your brand.
Tip: You should always be your authentic self, be honest and original.
9. Understand and Know Your Value
You have value and power — but only if you know what it is and how to use it to your advantage.
- Why should consumers invest in your brand?
- What does your brand offer that your competitors don’t?
- What makes your brand different from your competitors?
Tip: The above questions are key to your brand’s success. How, you ask? Well, the answers to those questions will serve as a part of your brand consideration.
10. Define your positioning strategy.
What thoughts or mindset do you want your customers to consider when they think of your brand? If you're able to answer that question. You’re now in a position to craft your brand in a way where it will reach your target market of consumers effectively.
Tip: Remember, it’s essential to carry out a brand assessment each quarter to guarantee that your message is being received and delivered appropriately.
As a key and final point, be unique to you when building your brand, don’t follow someone else’s brand marketing theme. You want to be authentic as it can afford you the chance to be honest and open with yourself about what your brand’s personal value is, you never want to fudge the facts on your brand.
Focus on what your passions for your brand are, and decide what you’re fundamentally good at and how you can make a positive impact in your chosen market.
If your brand is struggling and needs a little help with marketing and getting out there, contact Hey I'm Eric today. Eric is a professional who helps leaders and entrepreneurs alike better understand their businesses so that you can always meet your business’s goals. In the meantime, take a look at our blog over here.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Felicia Powell - FlowerChild Fee