Abena is a writer and entrepreneur. In 2016, she took the plunge and moved from the UK to Ghana, West Africa.
Article Marketing is Not Dead
Article marketing is not dead- in fact, it's still alive and well.
You can use articles to get your name or company out there in front of the right people looking for what you offer.
It's also a great way to establish yourself as an authority figure in your field. How? Well, when people read your content, they'll see that you know what you're talking about, and they'll trust whatever else you have to say on the subject.
But before we go any further, let's set something straight:
The benefits of article marketing -- authority-building, sales, etc. -- don't just happen by themselves.
You need to put some work into it. If you don't, no one will ever find you or your articles online. And even worse than that, nobody will ever actually click through to your offer!
So how exactly does all of this work? Read on...
How Article Marketing Works
When someone searches Google for information on a particular topic, they see results from different websites. These sites might include blogs, news sources, forums, social media pages, and more. The search engine displays them based on relevance.
If you've been doing SEO for a while, you already understand that most webmasters try to rank high in the SERPs. This means getting links back to your site so that Google knows that your website has valuable content.
If you haven't done much SEO yet, here's where things get tricky. You may think that writing quality blog posts is enough to help you gain traffic. However, it doesn't always work that way.
There are many factors at play when it comes to ranking higher in the SERPS. One factor is link building. When you write a post, ask others to share it and comment on it. All of those actions add value to your page and increase its chances of being ranked highly.
Another essential thing to remember is that Google rewards quality over quantity. So while it's true that having lots of low-quality blog posts won't hurt you, it probably won't do anything either.
This brings us to our next point:
Content is king.
To create compelling content, you must answer two main questions: What will I talk about? Why should anyone care?
Let's take a closer look.
#1- What Am I Going To Talk About?
Your goal with content is to provide your readers with helpful, actionable advice. A lot of content fails to hit the mark because writers forget to focus on providing actionable tips. They end up talking about everything under the sun without really giving readers anything concrete to hold onto.
So what can you do?
- Write about topics that matter to your audience.
- Make sure that every piece of content you publish includes valuable resources. Don't just throw together random paragraphs of text.
#2- Why Should Anyone Care?
People read what interests them. Therefore, you'll need to figure out which types of people visit your site. Are they looking for something fun? Something educational? Maybe they want to know who you are before buying from you. Whatever it is, you need to craft your content accordingly.
So how does this all tie together? If you don't offer relevant information to your target market, no one will find you. And without traffic, you won't see any sales.
So article marketing is not dead; it's still very much alive and powerful! And those who know how to do it well are reaping huge rewards.
Audrey Hunt from Pahrump NV on September 18, 2021:
Thanks for these tips and love the presentation. We writers benefit from these reminders.
John Hansen from Gondwana Land on September 17, 2021:
Your advice and tips are spot on and relevant. Thank you for sharing, Abena.