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A Business Idea for You! (3)

Benazir Marjan is intended to use her business knowledge in the practical field through this article.


A Business Idea for You! (3)

Now a day’s people can earn money by investing in restaurant business. In our day to day busy life, we all need some break and refreshments. Sometimes the break is a need for substitute time of cooking and sometimes it may be a need for some relaxation. This is the real ground why this idea came in my mind.

KEITO restaurant will be a locally owned fast food outlet that will be positioned as a local franchise through our creative approach to the restaurants image and detail presentation. KEITO restaurant will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. KEITO restaurant is the answer to an increasing demand for fast food, to be consumed while window shopping and walking around inside a shopping mall.

KEITO will give a unique taste of South Korean and Lebanese food to its consumers. Several key factors of the idea are describing bellow:

1. What is KEITO restaurant? (General Description)

Keito Restaurant will sell south Korean and Lebanese food. KEITO will give a unique taste of south Korean and Lebanese food to its consumers. Our outlet also provides excellent and friendly customer service to support the ambiance of fun, energetic and youthful lifestyle.

Youthful and fresh surroundings

Our Restaurant will feature display cooking of our featured Korean and Lebanese food. Our customers will also be able to read our in-house brochures in regards to all knowledge about Korean and Lebanese food and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall.

Quality food

Our store will offer nothing but fresh south Korean and Lebanese food, all will be served with old-fashioned home-style care.

Open everyday

Our store will be open every day from 10 am to 8 pm.

Variety, variety and variety

A different selection of sauces will be featured every three months.

2. Uniqueness

South Korean and Lebanese foods are not common in everywhere. KEITO will offer these foods with reasonable prices and in a very hospital environment. On the top floor there will be a unique room where you can enjoy your meal while fishes would swim around your feet.

3. Foods Pricing Strategy

Food costs are one of the first considerations that go into restaurant pricing. Other expenses that need to be calculated into a restaurant's pricing strategy include labor, rent, supplies, and equipment and marketing costs. KEITO will try it’s best to keep the best price in order to compete against it competitors.

4. Location and facilities

The locations will range in size frame 2000 square feet and will seat from 120-140 guests. We will equip the outlet with modern furniture. We realize the success to be achieved by doing more that serving great food, and providing friendly service. We will utilize a marketing plan to build customer traffic. We create an atmosphere where employees love coming to work and can earn good money.

5. Distribution Channel:

Food Supplier

The quality of a restaurants food has a major impact on whether customers will return to our restaurant. In the restaurant industry, distribution channels typically start with the food supplier. This is where one will purchase our products and other supplies. Choosing a quality provider is the key because developing a reputation for low-quality food can devastate our business. KEITO will have reliable and trustworthy food supplier for our activities.

6. Promotional Activities:


Advertising of a restaurant is the key to creating a good distribution channel for our business. Print, radio and television advertisements will help attract new customers to our business. These individuals might see one of our ads in the newspaper and decide to give our restaurant a visit. Serving delicious, quality food prompts these customers to return, and there's a chance that they'll return with friends or recommend our establishment to others.

Internet Marketing

In the digital age, taking advantage of the Internet and social media increases awareness and encourages visits to our restaurant. KEITO will create a website for our restaurant that features our menu, nutritional information and specials or promotions. We will invite customers to join our restaurant's mailing list and request their email addresses or home addresses. We will also create a Facebook page for our restaurant and invite customers to "Like," or ‘Subscribe’, to our page. We will use these channels to promote specials or deals, such as free appetizers or two-for-one deals.


We would like to follow penetration marketing strategy to chase for market leadership. Our restaurant will provide coupons for customers those who reach to a particular amount on bill. This coupon will have a unique feature of availing 20% off on overall bill on next visit to our restaurant. This will be our main promotion strategy.

We will also provide membership card on subscription of a particular amount on bill for availing 10% discount on total bill. This will be our publicity strategy. We will also provide leaflet by holding our restaurant details and menu.


Direct Selling

KEITO will have the direct-sales channel, because we have access to the customer and keep all revenue under the control of the restaurant. Direct sales let us do our market research and choose our own customers while setting the selling price. The downside is that it takes a lot of time and focus away from your main preoccupation: the production of high-quality goods. Direct selling is a good match for a marketing plan that has identified, researched and segmented.

Online Channel

A channel that is disruptive to the traditional ways of marketing and distribution is the online channel. Online selling, features disinter-mediation, or the removal of intermediaries, while still reaching large groups of potential customers. Cutting out the middle man while retaining and the ability to sell to a broadly-based market makes online sales particularly attractive. Harnessing social networks, online ad campaigns and message boards to spread the word, we can achieve substantial sales volumes quickly. Our marketing plan will have an overall strategy, because online sales can suffer from instability and large variations unless there is a strategic direction to keep potential customers engaged.

7. Corporate Social Responsibility

KEITO will adopt social responsibility elements in their marketing strategies as a means to help a community via beneficial services and products. For example, marketing departments may launch a campaign that encourages consumers to buy a particular dish; for every order sold, the company would donate a 5% of the selling of the item to local homeless shelters. As a result of such donations, KEITO brands itself as socially responsible and ethical standards, which ultimately attracts customers who are engaged in socially responsible commitments and who want to support the welfare of the community.

8. Social Benefits of the Business

  • Social impact: helping social projects achieve their mission by donation or proactive participation can boost KEITOS’s impact.
  • Brand image: standing out as a noble and committed corporate citizen can improve KEITOS’s reputation.
  • Customer loyalty: people love brands who are involved in social activities and they are more inclined to buy from KEITOS, in the future.
  • Differentiation: living in a period where the competition is tight almost in every market, gaining the reputation of a kind and caring corporation can help KEITOS’s differentiate.

We hope this idea might help anybody who in interested to invest in this kind of business using as a working tool for the successful operation of the “KEITO Restaurant”.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Benazir Marjan

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