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A Business Idea for You (2)

Benazir Marjan is intended to use her business knowledge in the practical field through this article.


A Business Idea for You (2)

“Your Words” is an app based counseling system.

This will be a secret conversation between user and counselor which will be confidential. We also provide our service at “Your Words” service center.

1. General Description of Business

Your Words” is an online and mobile therapy company. This app enables users to have access to licensed therapists through the website or mobile app on iOS and Android.

It provides psychotherapy via smartphone, tablet, or desktop where anyone (over the age of 18) can get help from a licensed therapist without traveling to a brick and mortar office for care. The app is available on iPhone and android. Based on initial information provided, clients are paired with a psychotherapist by an intake specialist or can select one from several suggested by a matching algorithm. The platform will work via unlimited texting where therapists will respond once or twice per day, depending on the plan, and conversations are seamless across devices. The platform will use banking-grade encryption to maintain client confidentiality and protect privacy. The same privacy rules governing clients’ confidentiality and protection exist as in brick and mortar therapy. All therapists are licensed and screening involves background-checks, technical training, and clinical interviews.

Similar to brick and mortar therapy, clients work with their therapist in a structured environment to set goals and work through mental health and life challenges. Goals are continually assessed and clients play an active role in their therapeutic journey by providing feedback to their therapist. “Your Words” is a monthly subscriptions service with several tiered options for therapy and online counseling, all of which are significantly less expensive than equivalent in-person therapy.

2. Uniqueness of the service:

Our business is a service oriented business. So our target is to give people service within a little cost. At present we see that many people especially students and 15-20 aged youths are suffering from depression. Maximum parents cannot understand the mentality of their children. So they take their child to the counselor or psychological specialist who is very costly and time killing. So we are giving the chance to talk with the counselor seating home at a very low cost. We are giving a chance of video counseling with the licensed counselor and therapist. This is the uniqueness of our service. Beside we will manage a picnic or a tour with the depressed people. A person has to get appointment in order to meet the counselor. But in our business user just needs to create account and fix a proper schedule. So at very end our product uniqueness are-

  • App based psychological care center which is still limited in the physical hospital or chamber.
  • Ensuring their secrecy.
  • This app serves customers at exact time.
  • No hassle of appointment and payment system.

3. Management Term: Key Personal:

  • Head counselor – The head counselor will control over the counselor and psychiatrist team. His job will be to ensure everything is in order regarding counselor team
  • Marketing Manager -- Few businesses can be successful without marketing their products to the customer. The individual in this slot will have both marketing and industry experience.
  • Finance Manager: This person will be the driving force behind the company; he or she will make things happen, put together the resources to support the company and take the product to the market place.

Key personal:

General Manager: He will manage our centers staffs and observe the work flow within the center.

Counselor team: Counselors will provide service according to their schedule.

Receptionist: The receptionist will handle phone calls, greets visitors, handles the mail, does the billing and performs many other tasks as required by the general manager.

App moderator: This person person’s job is to continue the flow of the app.

4. Service related facilities, utilities and equipment

Customers point of view:

Smart phone: Since a user is required to install the “Your Words” app he/she has to have a smart phone.

Internet connection: A good stable internet connection is also required to have the service of the app.

User Knowledge: A user must know how to use a Smartphone properly to get our service.

Willingness of the user: A user got to have the will to have the service and also to do something about his or her problem.

Our point of view:

A well-developed app:Your Words” is an online application. So the app will be well developed.

Easy formation of the app: In the app the features will be easy to understand.

Professional Team: Our counselor team will be professional at the highest degree.

5. Dimensions of Service

Personnel Plan:

Current plan is to have our accounting and payroll functions done by an in-house bookkeeping.

Mr. X (to be appointed) -will be responsible for maintaining the app.

Mr. Y (to be appointed) - acting Head of the counselor team.

Other possible positions will be fixed at a later date include marketing manager, purchasing Manager, human resources, R&D and administrative support team.

Our initial employees will include:

Head counselor: 1

Counselors: 36 professionals, 16 of them are professional psychiatric.

General Manager: 1
Financial Manager: 1

App moderators: Mr. X and his team of 5.

Staff: 10 people.

This is considered an ideal personnel number for an app based business model.

6. Service delivery plan

Your Words” is an online app. So it will heavily depend on internet and some social apps for its service delivery plan.

Pre-counseling videos: Our app will have many motivational contents by default for our users. This kind of motivational videos will attempt to solve common problems among users. Example: how to concentrate on studies or how to command respect.

Live motivational class: This service will allow many users to join in a live counseling class. This service will attempt to solve minor problems of users. This motivational class will give proper directions in order to be successful. Example: How not to procrastinate.

Group Counseling: This feature will attempt to solve many users issue at one time. This service will attempt to solve very a problem which is connected to a particular group. Users will participate in the live class at a particular time through messenger, Viber or WhatsApp.

Personal counseling: Users with severe depression can meet our professionals via appointment. Our professional will attain information from the user and give proper inspiration and direction. This service is the supreme service of this app.

Star Counseling: Under this service a popular person in the country will be acting as a counseling member. However that person will be selected based on his knowledge not his fame only.

All of above services will be available both at the service center and the app “Your Words”.

Schedule of Service: A user can get his personal and other schedules such as live class, group counseling schedules under this section.

We believe that this business idea will show a great impact over our social & economic structures & development in future for a country. Youths are the future of a country. We will help our youths by our app based counseling method which would help a country socially and economically over the time.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Benazir Marjan

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