Shafqat M. is a professional content writer who has helmed digital marketing projects for the last 5 years.
Conversational marketing is quite a buzz word today. Touted as the best marketing platform, conversation marketing:
a) improves user experience,
b) increases traction, and
c) boosts sales.
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Conversational Marketing: A Brief Intro
Wondering what is conversational marketing? Here's a brief introduction to the novel conversational marketing if you aren't already familiar with the concept.
In simple terms, conversational marketing is using a live chat communication channel to market products and services. Undoubtedly, therefore, it is a more personalized approach to marketing or doing business through a digital medium.
Empowering a business, conversational marketing brings together on the same page for the speedy redressal of issues or queries, marketing, sales, and support staff. Which in turn steers more visitors through sales funnel where they become active buyers.
Benefits of Conversation Marketing
Conversational marketing uses the power of real-time conversations to lure consumers into buying a product or service from a business.
In a way, conversational marketing is about automated conversations taking place between customers and businesses. Since conversations are a bedrock of any lasting relationship, conversational marketing employs conversations to effectively establish relationships with customers. Its effectiveness can also be gauged from the fact that for businesses, visitors no longer have to fill a lead capture form to generate a lead.
Consequently, because of conversational marketing, you get:
- Improved user engagement
- Increase in lead generation
- Expansion of customer base
- Increase in the number of loyal customers
- Better income
Shortest to say, conversational marketing streamlines user engagement. For consumers, it's easier to interact with a business, hence better chances of lead conversion.
Conversational Marketing Chatbots
Chatbots, simply put, are software programs that use AI or artificial intelligence to deliver personalized answers to queries made by users. What is remarkable about Chatbots is that they can comprehend the natural language, which makes it easier for consumers to make their point.
When it comes to conversational marketing, Chatbots have been quite popular lately. One of the reasons for their popularity is the fact that they don't need human intervention to respond to a user's query.
Conversational Marketing Live Chat
Live Chat again is software. Using it, a user can send and receive messages in real-time. Live Chat is a remarkable conversational marketing tool for it allows users to get quick answers to all their questions without the least delay.
What's to be remembered here is that Chatbots and Live Chat isn't just for customer support. In addition to that, they both help market products and services to consumers.
Conversational Marketing Strategy
How we connect and interact with our target audience keeps on changing. As new technologies crop up, marketing changes for good. Not only selling, but marketing also includes actively helping consumers.
When users come seeking your assistance, it's incumbent on you to offer quick help. Doing so boosts customer's confidence in your brand and eventually translates into significant growth in your business.
In all cases, a conversational marketing strategy rests on four pillars, all equally important:
Suffice it to say, your conversational marketing strategy should be such that it engages users, tries to understand and comprehend their issues/queries/questions, based on that, recommends solutions, and the process repeats itself.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Shafqat M
Liz Westwood from UK on October 30, 2020:
This gives an interesting insight into the world and possibilities of conversational marketing.